Collaborative
Learning Cloud.
Marketing
Being Agile
SkillOut.com
RoadMap
1. Project Overview
2. Target Market
3. Marketing Strategy
4. Marketing Experiments
5. Experiments Outcome
6. Our ...
SkillOut.com -- Collaborative Learning Cloud is a proof of
new innovative ideas helping tear down the walls of the
current...
We must invent a new system from scratch:
● with the new technologies from today,
● using the latest knowledge about learn...
Target Market -- Market Potential
(PAM TAM SAM SOM)
Universities &
Students
153,000,000 Students
81,000,000 Students
18,00...
Target Market -- Customers
● Students around the globe (Engineering,
Medical, Business, Law etc -- From All
Disciplines)
●...
We have selected the geographical areas
based on the languages. Following are the
targets:
1. Mandarin
2. English
3. Spani...
Marketing Strategy
1. Initial Contact with our Network. We need to have
traction in our first customers
2. Promotions / Of...
4. Build strategic alliances. Align with an established brand
will help your startup to gain credibility. Choose ideally o...
7. Industrial Linkages: Contact Industries and encourage
them to ask their employee to take courses
8. Industrial Courses:...
Marketing Experiments
1. Initially we have a plan to provide free
access to few courses to the trend setters
and review wr...
4. Projects Section will be created so people
from different parts of the world can
collaborate to learn and implement the...
Inside Customers
Inside Customers
Inside Customers
Our Marketing Page
We mainly have two
customers segments:
1. Students --
Please CLICK HERE to view
2. Universities/ Instit...
The Team
Olya Zakharova, Ukraine – Ph.D. in Economics, two master
degrees in Economics and Computer Sciences, Associate
Pr...
The Team
Farhan Ahmed Hashmi, Saudi Arabia – A Techno Commercial
Professional basically a Computer Engineer with an MBA, w...
The Team
Zuhair Sagga, Saudi Arabia – More than 4 years
Solution/Software Developer with vast background of
business devel...
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Collaborative learning cloud. Marketing

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Collaborative learning cloud. Marketing

  1. 1. Collaborative Learning Cloud. Marketing Being Agile SkillOut.com
  2. 2. RoadMap 1. Project Overview 2. Target Market 3. Marketing Strategy 4. Marketing Experiments 5. Experiments Outcome 6. Our Marketing Page 7. The Team
  3. 3. SkillOut.com -- Collaborative Learning Cloud is a proof of new innovative ideas helping tear down the walls of the current education system. Collaborative Learning Cloud System (CLCS) -- the state- of-the-art online collaborative learning environment and make it universally accessible and usable. CLCS is provides learning environment for different types of the target audience, supporting infrastructure, content development, consulting services and post-learning infrastructure and environment. More information about our project is here: SkillOut/About Us Project Overview
  4. 4. We must invent a new system from scratch: ● with the new technologies from today, ● using the latest knowledge about learning (neuroscience), ● taking into account the needs of tomorrow. Following are the key prominent features of Skillout: ● Usability; ● Automatic Guiding Engine; ● Built-in Team Collaboration; ● To Do Lists, Tasks Management and Project Management; ● Central Knowledge Repository; ● Intelligent Collaboration Suggestion Engine. Project Overview
  5. 5. Target Market -- Market Potential (PAM TAM SAM SOM) Universities & Students 153,000,000 Students 81,000,000 Students 18,000,000 Students 4,500,000 Students
  6. 6. Target Market -- Customers ● Students around the globe (Engineering, Medical, Business, Law etc -- From All Disciplines) ● Professionals (From all background) ● Housewives (Who want to learn different Skills of Cooking, Cosmetics etc) ● Dropouts (Who discontinued their studies, those who are unemployed or waiting for something in the future) ● Industrial Professionals (Who want to conduct online training to Improve their skill-sets)
  7. 7. We have selected the geographical areas based on the languages. Following are the targets: 1. Mandarin 2. English 3. Spanish 4. Russian Target Market -- Geographical Areas 5. Arabic 6. French 7. German
  8. 8. Marketing Strategy 1. Initial Contact with our Network. We need to have traction in our first customers 2. Promotions / Offers Viral. Through this visual channel is key to generate and increase sales for those products where the picture says a thousand words and honestly everything 3. Implementing SEO for skillout.com. Adapting SEO and our website is compatible with search engines like Google, Bing or Yahoo which are used by new potential Customers for us now and in the future to find new things
  9. 9. 4. Build strategic alliances. Align with an established brand will help your startup to gain credibility. Choose ideally one that has complementary services to provide references 5. Take part in communities at your fingertips. The local media is a great way to earn some brand awareness. Find a newspaper or local radio and explain something about your new business, convince them why your business coverage is worthy of your time and energy 6. Encourages people to share. If you want people to talk about your product or service, there is nothing like giving them an incentive to do so. It offers an instant discount if tweeting about your product or service, or ask them to write something on Facebook ... Marketing Strategy
  10. 10. 7. Industrial Linkages: Contact Industries and encourage them to ask their employee to take courses 8. Industrial Courses: Industrial Courses can be Offered so Students can Have Hand On Learning and Experience 9. Research Collaboration and Activities: A category of Researchers who love conducting research, will help us to make a universal platform for learning ...Marketing Strategy
  11. 11. Marketing Experiments 1. Initially we have a plan to provide free access to few courses to the trend setters and review writers from different parts of the world 2. We will then come up with a points system to avail discounts by referring friends and family members 3. We will have a loyalty points systems to grant discounts to our regular subscribers
  12. 12. 4. Projects Section will be created so people from different parts of the world can collaborate to learn and implement the new skills 5. Different events will be shared in Events section that will benefit users in better learning and winning the targets ... Marketing Experiments
  13. 13. Inside Customers
  14. 14. Inside Customers
  15. 15. Inside Customers
  16. 16. Our Marketing Page We mainly have two customers segments: 1. Students -- Please CLICK HERE to view 2. Universities/ Institutions -- Please CLICK HERE to view
  17. 17. The Team Olya Zakharova, Ukraine – Ph.D. in Economics, two master degrees in Economics and Computer Sciences, Associate Professor in Kharkov National University of Economics, leading the team with her vision of future quality education. Azhar Mateen, USA – Co-founder of three companies, having master degrees in business and computer sciences, he is backed-up by a diversified business & technologies experience. João Teixeira Soares, Germany – A valuable team member supporting by providing his IT expertise from Germany. Auguste Yeboue,Nigeria – Adding to the team geographic and skills diversity. An experienced African IT project manager who did an MBA to add fun to his life !
  18. 18. The Team Farhan Ahmed Hashmi, Saudi Arabia – A Techno Commercial Professional basically a Computer Engineer with an MBA, works as a Products and Strategy Manager in a leading telecom operator in KSA. Eric Karwowski, USA – An Entrepreneur and founder of two companies. Student at Stanford's Innovation and Entrepreneurship Program. Manager and IT professional working with the largest companies in the world. Javier Vega Cifuentes, Chile – Industrial Engineer with more than 3 years of work experience. Knowledge in Supply Chain, Processes, Costs, Simulation, Management Control, Planning, Analysis and Data Processing, Research, BI, Continuous Improvement, Production, Innovation, Standardization, Logistics, ISO 9001, Finance and Plan Internet Marketing.
  19. 19. The Team Zuhair Sagga, Saudi Arabia – More than 4 years Solution/Software Developer with vast background of business development/modeling, database design and stakeholder engagement skills and expertise acquired in public and private sectors. Love to have FUN while working. Muhammad Abdur Rehman Khawaja, Pakistan – Mechatronics Grad and Visionary Entrepreneur. Research interests are: Robotics, Industrial Automation, Computer Vision, Control System, Embedded System Design. Experience in conducting research activities and organizing Hand on Workshops. Jonathan Pinones, Chile – Industrial Engineer with about 6 years of experience. Business Process Management; SAP Planning Production, Logistics and Sales. Design and Development Web. Instructor

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