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SMRS
 

SMRS

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    SMRS SMRS Presentation Transcript

    • Our Company Credential for your kind reference
      Looking for a building company who live up to your expectations ? Then look no further...
    • Vision and Mission
      Looking for a building company who live up to your expectations ? Then look no further...
    • We Sprinkle Marketing & Research Services, is the leading service provider in the field of conducting professional market research.
      Backed by experienced and professional staff at all levels, the market research services offered by us includes advertising research, industrial research, social research, rural research, tale research, consumer research, census and mapping, qualitative research, quantitative research and others.
      We specialize in providing customized market research facilities to our clients. We ensures complete authenticity of the researched data being offered to the clients.
      Looking for a building company who live up to your expectations ? Then look no further...
    • Expertise in Creation & Management of Innovative Sales Promotion, Market Research, incentive, loyalty and reward programs.
      Customize sales promotion activities to the target the audience & sales objectives, tailored to suit your needs.
      Increase Sales and address the Business & Marketing objective of -
      Customer Acquisitions
      Increasing Average Spend
      Maintaining Loyalty
      Customer Retention
      Motivating Staff
      Market Research
      Whatever you need for your Market Research & Promotional Marketing, we can do it for you.
      Looking for a building company who live up to your expectations ? Then look no further...
    • Our Belief
      A
      ttract
      The customer to pay focus to your brand.
      A
      A
      rrest
      His vastly divided and short attentionspan.
      ddress
      His hidden motivations of purchasing a product.
      A
      cquire
      The consumer for life.
      Looking for a building company who live up to your expectations ? Then look no further...
    • SMRS Core Strengths
      Research Professionals at SMRS collect and analyze both quantitative and qualitative information to provide reliable solutions to the clients. We help clients understand the current market better, set realistic targets, plan sales and marketing activity, customer behaviors, strengthening image of the company, to know the best prospects, target the marketing communications strategy, satisfaction surveys, target market demographics, location analysis, website Analysis and reviews etc. We help to understand the customers' views of the products and services which will enable our esteemed clients to take the right action to promote their business.
      SMRS is a leading supplier of information, knowledge, insight and data to the global marketing, advertising, media and research communities. We have the ability to provide a secure and reliable environment. With proven processes for security, disaster recovery and business continuity, we guarantee the reliability, accuracy and confidentiality needed for the effective application of the results.
      Looking for a building company who live up to your expectations ? Then look no further...
    • OUR Expectations
      All we expect from you is your faith and trust in our capabilities and in return we assure you of performing up to your expectations.
      “When it comes to your success, we leave nothing to chance”
      Looking for a building company who live up to your expectations ? Then look no further...
    • Why SMRS ???
      There are some USPs about SMRS –
      Pan India network – SMRS has Pan India network to give any where any time service to our clients. We have around 200 freelancers with us to execute the projects in the given timelines with perfection.
      Reliability and Accuracy – We in SMRS guarantee the reliability and accuracy of given data as we continuously monitor and control the team by different kinds of checks like back checking.
      Customized Services - We in SMRS specialize in giving customize services according to our clients. We have experienced and professional people who have industry exposure for life time and they are able to understand the needs of the clients and design such kind of services which serves there needs.
      Looking for a building company who live up to your expectations ? Then look no further...
    • Cont…
      Our Clients will testify SMRS is a team of professionals who focus on the client and quality services using then exclusive research & field methods.
      Our people are creative, self motivated and dedicated towards there work & responsibilities that keeps the SMRS growing. They are burning with enthusiasm and ignite everyone who work with them to think, experiment and find new solutions to keep SMRS success.
      Our research services also help clients understand customer behavior, strengthen image of the company in the market, market demographics, location analysis, website analysis & reviews.
      We help clients understand customers'' views of the products & services, which assist them in taking the right action to further promote their business.
      Looking for a building company who live up to your expectations ? Then look no further...
    • Service we Provide
      • Market Surveys
      • Exit Poll
      • Social Survey
      • Depth Interviews
      • Group Discussion
      • Car Clinic
      • Mystery Shopping
      • observation
      • Data Entry And Processing
      • Report Writing
      • Forms Processing
      • Internet Media Analysis (IMA)
      • Data Base Management
      • Virtual Assistant Team
      • Document Scanning
      • Abstraction Services
      • Indexing and Cataloging
      • OCR Conversion
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    • Market Segmentation
      Market segmentation is the division of the market or population into
      subgroups with similar motivations. Widely used bases for segmenting
      include geographic differences, personality differences, demographic
      differences, use of product differences, and psychographic differences.
      • Market Trends
      The upward or downward movements of a market, during a period of time.
      The market size is more difficult to estimate if you are starting with
      Something completely new. In this case, you will have to derive
      the figures from the number of potential customers or customer
      Segments. But besides information about the target market you
      also need information about your competitor, your customers,
      products etc. Lastly, you need to measure
      Marketing Effectiveness. A few techniques are:
      • Customer analysis
      • Choice Modeling
      • Competitor analysis
      • Risk analysis
      • Product research
      • Advertising the research
      • Marketing mix modeling
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    • Strategy and Process
      *Quantitative Research
      * Qualitative Research
      * Using Market Research Data
      * Trend analysis
      * Market analysis for product launch
      * Market analysis for new product development
      * Market Research Processes
      * Monitoring Performance
      * What is Client & Team Research
      * Survey research for professional services firms
      * Developing a Research Survey Sample
      * Research Techniques for Firms
      * Surveys Completed over the Internet
      * Data protection issues relating to survey research
      *Using external research companies
      Looking for a building company who live up to your expectations ? Then look no further...
    • Survey Approach
      Approach to Qualitative Market Research
      The Qualitative Research Facilities offered by us is delivered using skills of experienced industry professionals who help us in successfully gathering in-depth understanding of human behavior as well as the specific reasons that govern human behavior. Some of the methods used by us to arrive at effective end results include participation in the setting, direct observation, conducting in depth interviews and analysis of documents and materials. The services offered under this category include:
      *Focus Group Discussions , *One To One Interviews
      *Ethnography Service , *Automobile Reviews
      *Product Test Service , *Product Placements
      *Product Segmentation Test
      Approach to Quantitative Market Research
      Quantitative Research Facilities offered by us provides clients a way to conduct systematic scientific investigation as well as develop/employ mathematical models, theories and hypotheses that pertain to natural phenomena. Our well defined policies allow us to meet the demands of different fields including natural sciences, social sciences, journalism and others. The services offered under this category include :
      *Personal Interviews , *Self Competition Interview
      *Web Based Survey , *Media Test Services
      *Shopping Research Services , *Telephonic Interviews
      *CATI Services , *Customer Satisfaction Survey
      *Retail Audit and Interview.
      Looking for a building company who live up to your expectations ? Then look no further...
    • Creating Value for Clients
      • Work Closely, responsively and effectively to create
      value and success or clients
      • We offer Consumer Promotions & BTL Solutions to promote
      your campaign at touch points of your target audience.
      • Create a real & value point of difference on the product
      offering.
      • Offer a powerful value add proposition to the consumer
      to create a point of difference and an incentive to purchase
      the product.
      • Provide consumers with tangible and inspirational rewards
      that offer real value, simple redemption mechanics and
      are proven to be effective.
      • Provide clients with a program delivering high Marketing
      ROI without the need for price competition .
      Looking for a building company who live up to your expectations ? Then look no further...
    • Research Methodology
      Though every project requires a different type of methodology to be used for achieving the delineated objectives of the study, Sprinkle Marketing & Research Services adhere to follow the following methodology, unless expressly specified by the client.
      Research methods must be reliable and valid. A reliable method is one which is standardizable, specific, sensitive, reproducible and accurate.
      There are a number of approaches to the design of studies and research projects, all of which may be equally valid. Below is an overview of the most common research methods used in research projects within the fields of health science and medicine.
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    • Process and Responsibilities
      Adherence
      Consistency in data collection especially in panel and tracking studies, adhering to proper sampling methodology like random, boosters, geographical spread/map sampling, purposive – door to door, pre-recruitment random, pre- recruitment geographical, spot recruitment, purposive address based interviews,
      1. Provided by client,
      2. Generated by field using telephone directory, yellow pages and shop listing etc.
      Approach
      Our responsibility begins immediately after receiving the early warning note (EWN). We start the initial field planning. This includes.
      1. Arrangement of the field team,2. Job allocation to executive in charge (EIC).
      Once the job is allocated the EIC gets directly in touch with the researcher / client for further communications. The complete operations are strategized; the moment entire field material is received. We immediately commence pre-testing of the questionnaire. The supervisor in front of the EIC or operations head / Company head does this. Then we send the feed back on the quality of the questionnaire to the researcher/client for their necessary action, if required.
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    • Centre Head By :
      All respective centre allotment done through Delhi H.O & Reporting from each centre to Delhi is taken care by Mr. Jamal Akhtar.
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    • Quality Control Processes
      Quality Check & Client Servicing is Head by Mr. Harish Giri.
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    • Valuable Clients
      Genesis Research
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    • Core Team
      Harish Giri
      (CEO – Research & Activation)
      Goutam Thakur
      Director-Client Servicing
      S.Arvindan
      Executive Director
      Jamal Akhtar
      Director - Operations
      2 member BD team
      2 member CS team
      10 member operation team
      2 each in Mumbai, Delhi Pune, Ahmadabad & Lukhnow.
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    • Thank You
      WE would appreciate if we could have a meeting with
      Your team to further explain our operations.
      Look forward to hearing from you.
      Sprinkle Marketing & Research Services
      Office no. 205, second floor, r. g. mall,
      Rohini (west), NEW DELHI – 11 00 85
      MOB: +91-9654 33 9003 / +91-9716 22 8781
      Email: giri@wgmspectrum.com
      Looking for a building company who live up to your expectations ? Then look no further...