Igor: Obama knows video is the big online trend, and he tapped into it. What can brands learn from Obama? It’s a New Day, so Just Do It! Don’t doubt, don’t point at your media agency, don’t point at others. YouTube has over 344 Million users! Video has the power of TV, and it’s pull. People spend many hours on video portals. How can you afford not to use it? Source: http://www.slideshare.net/gearyinteractive/marketing-a-presidential-candidate-online-presentation/18 Source: http://newteevee.com/2008/12/01/just-wow-youtube-had-344m-global-uniques-in-oct/
Igor: What can brands learn from Obama? Look at the reach (clip views) of Obama vs. McCain. And look how Obama integrated online donations (contribute) very smart! Source: http://www.slideshare.net/gearyinteractive/marketing-a-presidential-candidate-online-presentation/19
Igor: Global brands like Obama should embrace global social platforms like MySpace, Facebook, YouTube, Flickr and more. How is your current brand presence within the social space? What’s your social media marketing strategy for 2009? Source: http://www.facebook.com/barackobama
Igor: Look at Obama vs. McCain- it’s almost 10 :1 for Obama. Remember slide # 8? How Can I become one of them? Facebook really contributed to the movement feeling Obama that created: people were never so close to Obama, you could almost touch him. That’s a smart approach of using Facebook, right? How many of you (or your media agencies) would rather launch a banner campaign in Facebook? Facebook is conversational platform: peer interaction. Use a channel or a widget that facilitates, don’t put interrupting and shouting banners in a social network! Do participate and share! How can your brand become one of them? Source: http://www.facebook.com/johnmccain Source: http://www.facebook.com/barackobama Source: http://www.facebook.com/group.php?gid=25652988786 Source: http://www.facebook.com/group.php?gid=2231653698
Igor: What can your brand do with LinkedIn? Look at Obama: he used his LinkedIn profile to reach out to professionals to discuss his view points on business, income tax and finance. Separate LinkedIn group, where followers can download badges and give their suggestions. Source: http://www.linkedin.com/in/barackobama
Igor: How to use social media and Flickr to create brand likeability? Remember slide #13? Stairway to brand heaven. Build a brand image faster than ever…. Barack Obama's campaign team posted a series of intimate pictures from election night on his Flickr page. Here Obama and his family can be seen, tensely watching television from a hotel room as the results gradually come in. Source: http://www.guardian.co.uk/world/deadlineusa/2008/nov/07/barackobama-uselections2008 Source: http://www.flickr.com/photos/barackobamadotcom
Social media generic ppt.by Awaaz India Media Pvt. Ltd. Hari Trivedi
First they Ignore You,
Then they laugh at You,
Then they fight You,
Then YOU WIN!!
Be the Change that you want
to see in the world!!
MAKING THEIR LIFES
Social Some Basics and
devise of mass commination.
•India has 14 Crore Internet users.
•7.8 Crore are registered users of FB the
third largest in the world.
•1.8 crore hard core professional and
working class people on LinkedIn in India
•1.5 Crore plus persons have twitter
•Google Plus is engaging millions of
people on various circles.
•Million of people visits You tube every day.
•Various PR websites and Blogs post
circulates various type of information to
these 14 Crore users in India.
•Radio: using various FM and AM
•Press: By giving Advt., articles /PR .
•TV : By giving Ad News and forum for
•Internet: By using various medium of
social Media and its spreading tools like
Mass Mail campaign, Mobile Application,
Services impressing, SEO on key words,
Tweets Blogs, Articles on PR web sites
While Radio/Press/ TV are more or less
one way communication medium, Internet is
the only mass communication medium
which is interactive.
•Make Friends, followers, Likes.
•Create Events and Causes and circulate
•Load Images and Videos.
•Comment on content.
•Reply to any wall post.
•Display content on your time lines.
•Share any thing with your connections.
•Create cause, pay and market them.
•Connect and link with other tools.
• Search/ watch any video.
• Post videos.
• Create /shoot videos and post.
• Down load/share video with any one.
• Link any videos with other tools.
•World Largest Professional network.
•Share PPTs and Content.
•Create and participate in polls.
•Share and ask for knowledge and
•Create and join groups.
•Ask Questions and reply to any question
within your group.
•Connect with corporate world .
•Create and Post tweets.
•Make connection invite and join.
•Reply to any tweets.
•Circulate to any one u know.
•Share on other social media tools.
• There are various blogs sites.
• One can write and circulate Blogs.
• Blogs so posted can be shared with
• Invite comments/people can comment.
• Blogs can be shared with other tools.
• There are hundreds of PR Websites.
• One can create content and post the
• Any Print news can be loaded/shared on
• What ever is posted appears on Google
• People can comment on such posting.
• Create Account.
• Make Circles.
• Make your own page.
• Load video/ content/ data.
• Share with your circles/ public.
• Google + connects with Google search
and Google Maps.
• New concept but expanding fast.
•Web sites can be created and shared on all social
•Various govt. websites can be shared on such
tools/used as source and data for creation
/clubbing/referral to any content on social media
•SEO is mapping of various key words and ensure
your content stays on top on various search
•Marketing of All social media can be done through
mass e mail campaigns, Mobile applications and
by various paid services by all social media tools.
•Example on certain payment one can ensure
•Can Past data of social media be tracked? Yes..
•Can Trackers and crawlers gives today’s
•Can we counter the same yes? Reply all post
daily with data and source..
•Can any negative comment on development
content be answered? Yes it can be with data and
•Can all news papers/TV/Channels/ social media o
be tracked . Yes on daily basis.
• The chart above shows the volume of social media conversations in India in the last week that addressed
each party alongside important issues
• Perhaps unsurprisingly, religious and secular topics were discussed more often
• Obama has gained 5 million supporters in
• Obama maintained a profile in more than 15
communities, including BlackPlanet, a MySpace
Americans, and Eons, a Facebook for baby
• On Facebook, where about 3.2 million (during
signed up as his supporters, a group called
Barack Obama was created in July 2007.
• It was so effective at energizing college-age
senior aides made it an official part of the
• And Facebook users did vote: On Facebook's
2008 page, which listed an 800 number to call for
problems, more than 5.4 million users clicked
Online Advertising Obama
• The Obama campaign spent $3.5 million on Google search in October 2008
• Yahoo collected $673,000 during the same month.
• The campaign spent $467,000 on Facebook in 2008, including $370,000 in
• $61,000 went to Black Planet.
• Only $11,000 went to MySpace spending in 2008.
• $138,000 went to BET.com
• Time Warner spending totaled $337,000 before October.
• Politico, $145,000
• WashingtonPost, $100,0000.
• NBA.com, $21,000 in September 2008
• Weather Channel, $108,000 all year.
• Through ad network Centro, the campaign spent $630,000 on local TV and
newspaper Web sites before October. Another $100,000 went through Cox.
• The campaign spent $600,000 in 2008 on Advertising.com, Collective Media,
Undertone Networks, Burst Media, Quigo, DrivePM, Pulse360, Specific
Media, and online video networks Broadband Enterprises and Tremor Media.
Videos 1,827 330
Views 120,479,084 25,995,773
Subscribers 149,258 28,343
Special features of
Contribute to campaign via Google
Checkout; link to YouTube page on
Find events; host events
Official Obama McCain
Number of Wall posts 572,383 none
Special features of
Videos, find out where to
vote, register to vote
* Unofficial group ‘One Million for McCain/Palin’ has 200,251
Unofficial group ‘One Million Strong for Barack’ has 986,470
** Beyond basics like Posted Items, Events, Discussion, Wall
Data from February 4, 2009