First they Ignore You,
Then they laugh at You,
Then they fight You,
Then YOU WIN!!
Be the Change that you want
to see in t...
2
Presentation on
Relevance of Social
Media
3
INTERACTING &
SERVING COMMON
MAN
MAKING THEIR LIFES
BETTER
BY CONNECTING
THROUGH SOCIAL
4
Social Some Basics and
devise of mass commination.
5
•India has 14 Crore Internet users.
•7.8 Crore are registered users of FB the
third largest in the world.
•1.8 crore har...
6
•Radio: using various FM and AM
Channels .
•Press: By giving Advt., articles /PR .
•TV : By giving Ad News and forum for...
7
While Radio/Press/ TV are more or less
one way communication medium, Internet is
the only mass communication medium
whic...
•Make Friends, followers, Likes.
•Make Groups.
•Create Events and Causes and circulate
them.
•Load Images and Videos.
•Cha...
• Search/ watch any video.
• Post videos.
• Create /shoot videos and post.
• Down load/share video with any one.
• Link an...
•World Largest Professional network.
•Make connection.
•Create Profile.
•Share PPTs and Content.
•Create and participate i...
•Create account.
•Create and Post tweets.
•Make connection invite and join.
•Reply to any tweets.
•Circulate to any one u ...
• There are various blogs sites.
• One can write and circulate Blogs.
• Blogs so posted can be shared with
anyone.
• Invit...
• There are hundreds of PR Websites.
• One can create content and post the
same.
• Any Print news can be loaded/shared on
...
• Create Account.
• Make Circles.
• Make your own page.
• Load video/ content/ data.
• Share with your circles/ public.
• ...
17
•Web sites can be created and shared on all social
media tools.
•Various govt. websites can be shared on such
tools/use...
19
•Can Past data of social media be tracked? Yes..
•Can Trackers and crawlers gives today’s
scenario? yes
•Can we counter...
28
• The chart above shows the volume of social media conversations in India in the last week that addressed
each party al...
29
Social media site # Mentions this week Impact Score
twitter.com 19,516 91
abnandhrajyothy.com 24 45
realinfo.tv 20 42
s...
30
Example – Barack
Obama
• Obama has gained 5 million supporters in
other
social networks.
• Obama maintained a profile in more than 15
online
comm...
Online Advertising Obama
Search
• The Obama campaign spent $3.5 million on Google search in October 2008
alone.
• Yahoo co...
Obama YouTube Channel
Obama YouTube Channel
YouTube
Obama McCain
Videos 1,827 330
Views 120,479,084 25,995,773
Subscribers 149,258 28,343
Special features of
YouTube ...
Facebook
Facebook
Facebook Statistics
Official Obama McCain
Members/Supporters in
largest group
5,066,446* 583.518*
Number of Wall posts 572...
LinkedIn
Obama – LinkedIn
Flickr
Obama - Flickr
41
Example – Kenya
46
Thank You..
Social media generic ppt.by Awaaz India Media Pvt. Ltd. Hari Trivedi
Social media generic ppt.by Awaaz India Media Pvt. Ltd. Hari Trivedi
Social media generic ppt.by Awaaz India Media Pvt. Ltd. Hari Trivedi
Social media generic ppt.by Awaaz India Media Pvt. Ltd. Hari Trivedi
Social media generic ppt.by Awaaz India Media Pvt. Ltd. Hari Trivedi
Social media generic ppt.by Awaaz India Media Pvt. Ltd. Hari Trivedi
Social media generic ppt.by Awaaz India Media Pvt. Ltd. Hari Trivedi
Social media generic ppt.by Awaaz India Media Pvt. Ltd. Hari Trivedi
Social media generic ppt.by Awaaz India Media Pvt. Ltd. Hari Trivedi
Social media generic ppt.by Awaaz India Media Pvt. Ltd. Hari Trivedi
Social media generic ppt.by Awaaz India Media Pvt. Ltd. Hari Trivedi
Social media generic ppt.by Awaaz India Media Pvt. Ltd. Hari Trivedi
Social media generic ppt.by Awaaz India Media Pvt. Ltd. Hari Trivedi
Social media generic ppt.by Awaaz India Media Pvt. Ltd. Hari Trivedi
Social media generic ppt.by Awaaz India Media Pvt. Ltd. Hari Trivedi
Social media generic ppt.by Awaaz India Media Pvt. Ltd. Hari Trivedi
Social media generic ppt.by Awaaz India Media Pvt. Ltd. Hari Trivedi
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  • Fast track Public opinion changes National mainstream media takes the lead titter Twitter being quoted in main media
  • Focus on young generation  youngest nation in the world. opinion Myths with social media
  • Focus on young generation  youngest nation in the world. opinion Myths with social media
  • Focus on young generation  youngest nation in the world. opinion Myths with social media
  • Make it lighter
  • No Major Complaint this month.
  • Source: http://www.alleyinsider.com/2008/11/obama-s-online-spend-actually-very-tiny
  • Igor: Obama knows video is the big online trend, and he tapped into it. What can brands learn from Obama? It’s a New Day, so Just Do It! Don’t doubt, don’t point at your media agency, don’t point at others. YouTube has over 344 Million users! Video has the power of TV, and it’s pull. People spend many hours on video portals. How can you afford not to use it? Source: http://www.slideshare.net/gearyinteractive/marketing-a-presidential-candidate-online-presentation/18 Source: http://newteevee.com/2008/12/01/just-wow-youtube-had-344m-global-uniques-in-oct/
  • Igor: What can brands learn from Obama? Look at the reach (clip views) of Obama vs. McCain. And look how Obama integrated online donations (contribute) very smart! Source: http://www.slideshare.net/gearyinteractive/marketing-a-presidential-candidate-online-presentation/19
  • Igor: Global brands like Obama should embrace global social platforms like MySpace, Facebook, YouTube, Flickr and more. How is your current brand presence within the social space? What’s your social media marketing strategy for 2009? Source: http://www.facebook.com/barackobama
  • Igor: Look at Obama vs. McCain- it’s almost 10 :1 for Obama. Remember slide # 8? How Can I become one of them? Facebook really contributed to the movement feeling Obama that created: people were never so close to Obama, you could almost touch him. That’s a smart approach of using Facebook, right? How many of you (or your media agencies) would rather launch a banner campaign in Facebook? Facebook is conversational platform: peer interaction. Use a channel or a widget that facilitates, don’t put interrupting and shouting banners in a social network! Do participate and share! How can your brand become one of them? Source: http://www.facebook.com/johnmccain Source: http://www.facebook.com/barackobama Source: http://www.facebook.com/group.php?gid=25652988786 Source: http://www.facebook.com/group.php?gid=2231653698
  • Igor: What can your brand do with LinkedIn? Look at Obama: he used his LinkedIn profile to reach out to professionals to discuss his view points on business, income tax and finance. Separate LinkedIn group, where followers can download badges and give their suggestions. Source: http://www.linkedin.com/in/barackobama
  • Igor: How to use social media and Flickr to create brand likeability? Remember slide #13? Stairway to brand heaven. Build a brand image faster than ever…. Barack Obama's campaign team posted a series of intimate pictures from election night on his Flickr page. Here Obama and his family can be seen, tensely watching television from a hotel room as the results gradually come in. Source: http://www.guardian.co.uk/world/deadlineusa/2008/nov/07/barackobama-uselections2008 Source: http://www.flickr.com/photos/barackobamadotcom
  • Social media generic ppt.by Awaaz India Media Pvt. Ltd. Hari Trivedi

    1. 1. First they Ignore You, Then they laugh at You, Then they fight You, Then YOU WIN!! Be the Change that you want to see in the world!! Mahatma Gandhi
    2. 2. 2 Presentation on Relevance of Social Media
    3. 3. 3 INTERACTING & SERVING COMMON MAN MAKING THEIR LIFES BETTER BY CONNECTING THROUGH SOCIAL
    4. 4. 4 Social Some Basics and devise of mass commination.
    5. 5. 5 •India has 14 Crore Internet users. •7.8 Crore are registered users of FB the third largest in the world. •1.8 crore hard core professional and working class people on LinkedIn in India •1.5 Crore plus persons have twitter accounts. •Google Plus is engaging millions of people on various circles. •Million of people visits You tube every day. •Various PR websites and Blogs post circulates various type of information to these 14 Crore users in India.
    6. 6. 6 •Radio: using various FM and AM Channels . •Press: By giving Advt., articles /PR . •TV : By giving Ad News and forum for discussion. •Internet: By using various medium of social Media and its spreading tools like Mass Mail campaign, Mobile Application, Services impressing, SEO on key words, Tweets Blogs, Articles on PR web sites
    7. 7. 7 While Radio/Press/ TV are more or less one way communication medium, Internet is the only mass communication medium which is interactive.
    8. 8. •Make Friends, followers, Likes. •Make Groups. •Create Events and Causes and circulate them. •Load Images and Videos. •Chat/send messages. •Comment on content. •Reply to any wall post. •Display content on your time lines. •Share any thing with your connections. •Serve Impressions. •Create cause, pay and market them. •Connect and link with other tools.
    9. 9. • Search/ watch any video. • Post videos. • Create /shoot videos and post. • Down load/share video with any one. • Link any videos with other tools.
    10. 10. •World Largest Professional network. •Make connection. •Create Profile. •Share PPTs and Content. •Create and participate in polls. •Share and ask for knowledge and information. •Create and join groups. •Ask Questions and reply to any question within your group. •Connect with corporate world .
    11. 11. •Create account. •Create and Post tweets. •Make connection invite and join. •Reply to any tweets. •Circulate to any one u know. •Share on other social media tools.
    12. 12. • There are various blogs sites. • One can write and circulate Blogs. • Blogs so posted can be shared with anyone. • Invite comments/people can comment. • Blogs can be shared with other tools.
    13. 13. • There are hundreds of PR Websites. • One can create content and post the same. • Any Print news can be loaded/shared on PR websites. • What ever is posted appears on Google search. • People can comment on such posting.
    14. 14. • Create Account. • Make Circles. • Make your own page. • Load video/ content/ data. • Share with your circles/ public. • Google + connects with Google search and Google Maps. • New concept but expanding fast.
    15. 15. 17 •Web sites can be created and shared on all social media tools. •Various govt. websites can be shared on such tools/used as source and data for creation /clubbing/referral to any content on social media tools. •SEO is mapping of various key words and ensure your content stays on top on various search engines. •Marketing of All social media can be done through mass e mail campaigns, Mobile applications and by various paid services by all social media tools. •Example on certain payment one can ensure
    16. 16. 19 •Can Past data of social media be tracked? Yes.. •Can Trackers and crawlers gives today’s scenario? yes •Can we counter the same yes? Reply all post daily with data and source.. •Can any negative comment on development content be answered? Yes it can be with data and source.. •Can all news papers/TV/Channels/ social media o be tracked . Yes on daily basis.
    17. 17. 28 • The chart above shows the volume of social media conversations in India in the last week that addressed each party alongside important issues • Perhaps unsurprisingly, religious and secular topics were discussed more often
    18. 18. 29 Social media site # Mentions this week Impact Score twitter.com 19,516 91 abnandhrajyothy.com 24 45 realinfo.tv 20 42 stateofkerala.in 16 42 blog.livemint.com 12 41 funonthenet.in 12 41 qna.rediff.com 8 38 watsup.in 8 36 thehindu.com 4 35 lighthouseinsights.in 4 33 Online news site # Articles this week Impact Score business-standard.com 546 66 thehindu.com 217 60 zeenews.india.com 140 57 news.google.co.in 91 54 news.oneindia.in 77 52 indiatoday.intoday.in 70 52 telegraphindia.com 70 51 newindianexpress.com 112 51 ptinews.com 77 51 punjabnewsline.com 63 49
    19. 19. 30 Example – Barack Obama
    20. 20. • Obama has gained 5 million supporters in other social networks. • Obama maintained a profile in more than 15 online communities, including BlackPlanet, a MySpace for African Americans, and Eons, a Facebook for baby boomers. • On Facebook, where about 3.2 million (during the campaign) signed up as his supporters, a group called Students for Barack Obama was created in July 2007. • It was so effective at energizing college-age voters that senior aides made it an official part of the campaign the following spring. • And Facebook users did vote: On Facebook's Election 2008 page, which listed an 800 number to call for voting problems, more than 5.4 million users clicked on an
    21. 21. Online Advertising Obama Search • The Obama campaign spent $3.5 million on Google search in October 2008 alone. • Yahoo collected $673,000 during the same month. Social Networks • The campaign spent $467,000 on Facebook in 2008, including $370,000 in September 2008. • $61,000 went to Black Planet. • Only $11,000 went to MySpace spending in 2008. Media • $138,000 went to BET.com • Time Warner spending totaled $337,000 before October. • Politico, $145,000 • WashingtonPost, $100,0000. • NBA.com, $21,000 in September 2008 • Weather Channel, $108,000 all year. • Through ad network Centro, the campaign spent $630,000 on local TV and newspaper Web sites before October. Another $100,000 went through Cox. Ad networks: • The campaign spent $600,000 in 2008 on Advertising.com, Collective Media, Undertone Networks, Burst Media, Quigo, DrivePM, Pulse360, Specific Media, and online video networks Broadband Enterprises and Tremor Media.
    22. 22. Obama YouTube Channel Obama YouTube Channel
    23. 23. YouTube Obama McCain Videos 1,827 330 Views 120,479,084 25,995,773 Subscribers 149,258 28,343 Special features of YouTube page Contribute to campaign via Google Checkout; link to YouTube page on barackobama.com Find events; host events YouTube Statistics
    24. 24. Facebook Facebook
    25. 25. Facebook Statistics Official Obama McCain Members/Supporters in largest group 5,066,446* 583.518* Number of Wall posts 572,383 none Special features of profile page** Videos, find out where to vote, register to vote none * Unofficial group ‘One Million for McCain/Palin’ has 200,251 members Unofficial group ‘One Million Strong for Barack’ has 986,470 members ** Beyond basics like Posted Items, Events, Discussion, Wall posts Data from February 4, 2009 Facebook Statistics
    26. 26. LinkedIn Obama – LinkedIn
    27. 27. Flickr Obama - Flickr
    28. 28. 41 Example – Kenya
    29. 29. 46 Thank You..

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