Branding Basics for SMEs ~ Presentation

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As part of our work at SME Centre @ SMCCI, I delivered this workshop with the hope that our SMEs can begin discovering the exciting possibilities that Branding can bring to their businesses.

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Branding Basics for SMEs ~ Presentation

  1. 1. Introductions Let’s get to know each other
  2. 2. Part 1 Understand what ‘Brand’ means A simple definition to guide you
  3. 3. A simple & powerful definition of Brand: "Your Brand is How You Truly See Yourself and Communicating This, Naturally & All The Time to the world."
  4. 4. Branding is not fluffy. It is Real. Your brand is a True Expression of what You are About regardless if you’re a Business or a Person.
  5. 5. So. How do you truly see yourself?
  6. 6. Solitary? Thinker?
  7. 7. Same? Ordinary?
  8. 8. Unique? Different?
  9. 9. Inspired?
  10. 10. Elegant? Classy?
  11. 11. Cheerful? Light?
  12. 12. Creative?
  13. 13. Innovative?
  14. 14. Artistic? Cultured?
  15. 15. ‘Handicraft-y’?
  16. 16. Casual Chic?
  17. 17. Quaint?
  18. 18. Bold?
  19. 19. There is your Business Brand & there is your Personal Brand. Both are important.
  20. 20. Sheng Siong & Lim Hock Chee
  21. 21. Apple & Steve Jobs
  22. 22. If you could find out what the most successful people did in any area & then you did the same thing over & over, you’d eventually get the same result they do. ~ Brian Tracy
  23. 23. So. Who do you see as an Inspiring Role Model? For your Personal Brand? For your Business Brand?
  24. 24. Part 1 So, what does ‘Brand’ mean? Your Brand is How You Truly See Yourself – and Communicating This, Naturally & All The Time, to the world. Recap:
  25. 25. Part 2 What is your Brand? Let’s uncover & discover Your Brand
  26. 26. A simple & powerful definition of Brand: "Your Brand is How You Truly See Yourself and Communicating This, Naturally & All The Time to the world."
  27. 27. So. How do you truly see yourself?
  28. 28. The Samar brand
  29. 29. The Samar brand
  30. 30. Uncovering Your Brand Seek to Express, not Impress. Ask ‘What is it that sets my Heart on Fire?’ Then go Express it. Be Inspiring If you want to create a Prominent & Profitable business brand, your Message must be Inspiring. Because Inspiration sells. Be Different Don’t follow the crowd. Follow your Heart.
  31. 31. “ Whatever you do, be different – that was the advice my mother gave me, and I can’t think of better advice for an entrepreneur. If you’re different, you will stand out.” Anita Roddick The Body Shop
  32. 32. The Key to Branding Success : “A brand is not a product, a service, or a logo. It is an Inspired Idea.” ~ Harasha This is what makes a brand Fail or Succeed.
  33. 33. The Key to Branding Success… So what is your brand? What is The Point you’re trying to make through your work? What’s your Message? A brand is an Inspired Idea
  34. 34. Why your ‘Why’ is more important than your ‘What’ WHY you are doing the business is more important for the market place to know than WHAT you are selling. Because What you're selling may change - but not your Why & Because your Why will excite & attract your Ideal Customer Look at Richard Branson, Look at Steve Jobs, Look at Tony Fernandes. See?
  35. 35. Let’s uncover & discover Your Brand so that you can stand out meaningfully.
  36. 36. There is your Business Brand & there is your Personal Brand. Both are important. What’s Your Personal Brand?
  37. 37. There is your Business Brand & there is your Personal Brand. Both are important. What’s Your Business Brand?
  38. 38. In everything you do, go back to your ‘brand’
  39. 39. Part 3 Use your Brand to Grow your Business Telling World What You Have
  40. 40. A simple & powerful definition of Brand: "Your Brand is How You Truly See Yourself and Communicating This, Naturally & All The Time to the world."
  41. 41. You’ve got to Be ‘Out There’
  42. 42. Being ‘Out There’ ‘Be’ your brand all the time. Be Bold in Expressing your Brand If you Want your Brand to be Successful, you need Courage. Take a Stand for What You Deeply Believe in - regardless of the Critics. No Jargon – Keep it Simple: If you want your Target Market to Sit Up & Pay Attention - Drop the Jargon! Speak in Clear & Simple language that they can 'Get'
  43. 43. Being ‘Out There’… Tell to Sell. Don’t Sell to Sell. If you’re proud of your work, you won’t find it difficult to sell. You become Unapologetic You can't be everything to everybody. Be okay with that. They’re are some people you’re meant to serve - & many you’re not.
  44. 44. You can’t be good at Branding if you are shy.
  45. 45. 7 ways you can express Promote your Brand for More Business (assumption: that you have the other 3Ps of marketing right) It’s all about Telling the World about What You Have 1. Embrace Social Media 2. Give great content 3. Record yourself 4. Organise meaningful events 5. Speak - publicly. 6. Take up a cause that brings Good to the World 7. Share your Journey
  46. 46. 7 ways you can express Promote your Brand for More Business Promotion Channel For Your Personal Brand For Your Business Brand 1. Embrace Social Media Facebook + Personal Blog LinkedIn + Business Blog + Slideshare 2. Give Great Content Related to your Personal Interests Be an Authority in your Industry 3. Record Yourself YouTube / Vimeo YouTube / Vimeo 4. Meaningful Events (can be done on your own or in collaboration with others who are aligned with your brand) Related to your Personal Interests To serve - not Sell to - your Ideal Clients & industry players 5.Speak Publicly Related to your Personal Interests On content related to your Industry 6. Take up a Good Cause Something close to your Heart Something your Business truly cares about 7.Share Your Journey In Writing, In Person In Writing, In Person
  47. 47. Let’s come up with your own Brand Strategy There is your Business Brand & there is your Personal Brand. Both are important.
  48. 48. What’s Your Personal Brand Strategy?
  49. 49. What’s Your Business Brand Strategy?
  50. 50. Let’s Review: One key learning point I got about Me & My Business is…
  51. 51. Thank You!

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