Media Evaluation<br />Hazel Thomas <br />   Mrs. Prince/ Mr. Morris<br /><ul><li>Textual Analysis
Typical conventions of a front cover
Challenges to a front cover
Conventions/ Challenges of Contents Page
Conventions/ Challenges to Main Article
Target Audiences
Media Institution
Target Audience
   Audience Addressed
   What I have Learnt
    Progression
    Planning
    Questionnaire#
    Questionnaire Results
     What audiences want to see</li></li></ul><li>Textual Analysis, typical convention etc.<br />
Title block “Mojo” Bold, most  dominate text on cover <br />Sell lines , of other popular indie/folk bands , also, it cons...
Bold Title block, NME, most dominant text. Has a glow. Adding emphasis on importance.<br />Tie in, a free poster , appeali...
REM members, in a depth of field shot, shows the front man’s  importance. Oddly painted in gold, will attract audiences, t...
Nerdy looking band member, challenging coventions?<br />“Sexy” fits in well with key image “Sec Sells” etc. Spin, simple y...
Kid rock, appearing to be living the “American rock star” dream.  He seems as though he’s being adored by his “groupies” ,...
Typical conventions of a Front cover...<br />Masthead<br />Key image of main band/artist<br />Additional Key images.<br />...
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Front Cover Evaluation

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Front Cover Evaluation

  1. 1. Media Evaluation<br />Hazel Thomas <br /> Mrs. Prince/ Mr. Morris<br /><ul><li>Textual Analysis
  2. 2. Typical conventions of a front cover
  3. 3. Challenges to a front cover
  4. 4. Conventions/ Challenges of Contents Page
  5. 5. Conventions/ Challenges to Main Article
  6. 6. Target Audiences
  7. 7. Media Institution
  8. 8. Target Audience
  9. 9. Audience Addressed
  10. 10. What I have Learnt
  11. 11. Progression
  12. 12. Planning
  13. 13. Questionnaire#
  14. 14. Questionnaire Results
  15. 15. What audiences want to see</li></li></ul><li>Textual Analysis, typical convention etc.<br />
  16. 16. Title block “Mojo” Bold, most dominate text on cover <br />Sell lines , of other popular indie/folk bands , also, it consists of elder artists, Paul Weller, Elton John, revealing it is a magazine aimed at elder folk (maybe)<br />Black and white, giving it an oldskool vibe, reveals age of artist, appealing to elder audiences. Bob appears troubled, and dishevelled, attracts audiences as they’ll want to know what’s up with him. <br />Colour scheme of the magazine, red white and black-consistant, many bands, such as The White Stripes and Chemical romance use these three colours as the band’s trademark..<br />Many sell lines, reveals variety/diversity of artists within.<br />Free item attached, comes as a bonus, results from surveys show a free cd is most favourite item to come free with a music magazine.<br />Barcode, typical convention<br />
  17. 17. Bold Title block, NME, most dominant text. Has a glow. Adding emphasis on importance.<br />Tie in, a free poster , appealing to most audiences..everybody loves freebies. <br />Issue number and the price of the magazine<br />In smart black clothing, looking disinterested, yet giving audience direct adress, most attractive perhaps purposely placed in the middle also, the frontman, Main singer usually the main focus.-pouting, usual indie boyband pose. The Band looks set for a funeral.<br />Main Story, “White Lies” A typical band name, “Painting indie black” giving the magazine a gothic feel, also evident in key image.<br />
  18. 18. REM members, in a depth of field shot, shows the front man’s importance. Oddly painted in gold, will attract audiences, the make-up is pretty out there. Surreal. Front man in <br />Title block of Q, short and snappy title, easy to remember Same layout as the Spin” magazine, indie magazine seem to opt for the red white and black theme.<br />The trusty barcode<br />Again a free CD, links in with the key image<br />145 albums reviewed, covering a wide range of music, essential for an indie magazine.<br />
  19. 19. Nerdy looking band member, challenging coventions?<br />“Sexy” fits in well with key image “Sec Sells” etc. Spin, simple yet effective name for a magazine, font itself not so bold but contrast with the red makes it clear.<br />Another gothic looking band, Biker almost dominatrix attire for Karen O “sex sells”, but the addition of the purple tights gives the band an indie touch. Her funky bob is up-to-date.<br />Bland background, to highlight importance of the band, makes them appear inferior, again, direct address<br />Barcode, essential<br />
  20. 20. Kid rock, appearing to be living the “American rock star” dream. He seems as though he’s being adored by his “groupies” , yet he seems unbothered (his facial expression, smug look), audience will expect this happens to him on a day-to-day basis. His outfit, unbuttoned shirt is obviously placed on him to show of his body, and men will be interested and would admire him, as he is an elder artist, they would want to know how he has managed to maintain it<br />Key Image clearly covering title block, audiences could interpret that The Rolling Stone is such a well known and famous magazine, it doesn’t need to be so dominant and audiences will automatically know and be familiar with the little font they are able to see, others may convey it as a carless mistake by the editor<br />Barely dressed attractive slim well groomed heavily made up groupies, manage to make the magazine sexy and risqué rather than cheap and tacky. adoring Kid Rock, making him centre of attention.<br />Lesbian antics of groping of thighs, appeals to male audiences, as this seems to be a common fetish.<br />A typical high school/college phrase heard in American movies, Kid’s still in touch with his youth, adds a bit of humour to it, considering image.<br />Very much an American look, Red White and Blue being the obvious colours, even sell lines mention America.<br />
  21. 21. Typical conventions of a Front cover...<br />Masthead<br />Key image of main band/artist<br />Additional Key images.<br />Barcode<br />Issue number<br />Date<br />Price<br />3 consistent colours<br />Web address<br />A freebie<br />
  22. 22. Front Cover Evaluation<br />Conventions..<br />There are many conventions of music magazines that are included on my cover of DysFUNKtional including;<br /><ul><li>Title block of “DysFUNKtional” in bold, stands out much like in magazines such as “NME” and “MOJO”. I added the blending option of colour overlay in order for it to stand out.
  23. 23. barcode in the bottom right hand corner
  24. 24. The issue number
  25. 25. The magazine price £2, which seems appropriate-mainstreamers.
  26. 26. Key image of the main band “High Spirits” consisting of my friends Bhavik Gami, Thomas Boyce, Iva Tanku, Kai Kamei and myself. They are wearing casual outfits, all looking very happy, a little wacky, yet come across likeable
  27. 27. Purposely placed the tip of the image slightly covering the title block as seen in many music magazine such as The Rolling Stone magazine
  28. 28. Two additional key images, in of which being my brother Sean, I asked him to wear smart attire, providing him with a trilby hat, to go with the indie/funk theme, and eventually opting for a moody direct address photo of him as it goes with the additional text for the picture “Jiminy Cricket” my battle with drugs”. Also, he appears to be troubled, which also reinforces his “struggle”.
  29. 29. Other additional key image "The Skandals“ consisting of my other brother and his friend Connor“, I requested that he we a straw hat, to give it an individual feel, also, asked them to have cheesy grins, giving them a friendly mood, making them likeable characters.
  30. 30. Furthermore, in order for me not to overcomplicate the look of the magazine and not frustrate audiences, I stuck to a mainly three-colour look, of black, white and deep red. A lot of indie bands use these colours as themes, such as “The White Stripes” and “My Chemical Romance”</li></li></ul><li><ul><li>Challenges to Conventions...</li></ul>As well as conforming to many of the usual conventions seen in indie/rock magazines, “DysFUNKtional” does have it’s unique qualities, and things that differ from the norms.<br />Rare to see a multi-ethnic band on front covers of magazines, and High Spirits differs from this as I have used Bhavik of the Asian ethnicity and Kai, Japanese..<br /><ul><li>Additionally, the main band includes two boys and three girls yet indie bands seems to be mainly male orientated, however, it is becoming increasingly common to have girls and multiracial bands, made evident with bands like “the Noisettes” and Lightspeed Champion.
  31. 31. The band are cheery, and obviously enjoying themselves with they’re smiley cheery faces, and hanging of each other, also Kai and Bhavik were given props of horns, giving it a part feel, yet indie music magazines usually have a moody, almost troubled looking bands/artist on their front covers with only instrument they play as props.
  32. 32. Not many music magazines nowadays focus on the genre of funk, I would like to think this would add a reasonably individualistic touch to the magazine.</li></li></ul><li>Typical conventions of the Contents Page…<br /><ul><li>Page numbers listed.
  33. 33. Editorial note.
  34. 34. Editorial’s picture.
  35. 35. Pictures of Main articles, all small pictures.
  36. 36. May be similarly themed to the front cover.</li></li></ul><li>Contents…Conventions<br />The contents page adheres to many of the usual conventions seen in indie/rock magazines with factors such as the following;<br />The editorial note, complete with a picture of the ‘editor’ (My cousin Tanya).<br />Editorial note includes what the magazine consists of, as well as a humorous touch, using informal language, and gives a believe friendly feel, (CoughVOTEFORUScough)<br />There are images of what will be appearing in the magazine, all of whom were mentioned in the main cover.<br />The articles mentioned on the front cover are mentioned as well as other articles- as indie magazine don’t tend to mention all the articles featuring in the magazine on the front cover. <br />There are page numbers next to the articles so audiences feel like they’ve got guidance.<br />The contents page is similarly themed to the main cover, due to the same consistent colours (red white and black)<br />
  37. 37. Conventions of main articles...<br /><ul><li>Image of the band/artist
  38. 38. Introduction of the band
  39. 39. A band interview
  40. 40. Page number
  41. 41. Title</li></li></ul><li>Conventions/challenges of Main Article...<br />A main image of the band “DysFUNKtional, a wintery picture, juxtaposes from main image on front cover, essential there is more than one picture of the main band all images of people are looking giving direct adress to the audiences.<br />Who are high spirits,?- Rhetorical questions are often used in music magazines.<br />Introductory paragraph on one page of the spread, “bigging up” the band “High Spirits” and a taster of what will be involved in the interview.<br />Again design of page, 3 consistent colours (bar the image) <br />A caption noting the members of the band going from left to right.<br />Page number on bottom left/right hand side of page.<br />Second page includes two photos of the members of the bands who are being interviewed- therefore becoming increasingly in tune with the band.<br />Interviewer asks relevant questions, that the public want to hear <br />A highlighted section, attracts audiences attention of something exciting the band has said, in this case “they’re forever playing tonsil tennis, it’s making me ill”<br />All pictures of High Spirits appear to bee like they’re happy to be there which audiences would be grateful for.<br />The challenges to conventions include the input of the the scroll shape, I’ve not witnessed it on any other magazines I’ve come across, as i wanted to give it a personal touch, also the addition of the stars. They were placed as it goes with the “High Spirits” band title.<br />
  42. 42. Target Audience.. <br /><ul><li>Ideally, I would like to aim my magazine at audiences between the ages of 15-40. For many, 15 is the age when you find your favoured music taste, so for the indie/funk/rock 15 year olds fans would be keen. I would also like to believe that elder audiences would be interested as it shows the magazine attracts the more mature fan. I’ve made this possible with one of my stories referencing a band that has been in the business for 30 years.
  43. 43. In terms of gender, I believe that it’s irrelevant, I believe the more publicity for the magazine, the better, and so I’ve created a magazine that’s fit for both genders. (represented by the mixed-sex band members of “High Spirits”)
  44. 44. A suitable social class for this magazine would be the working/middle classes. I think the working clas would familiarise with the band who “came from nothing” and would be inspired by them, also, their choice of clothing is from high street brands and so working/middle class audiences will relate to them. Also, the price of the magazine reinforces the ideal target audiences. The price makes sure that the magazine can be available to most people.
  45. 45. In terms of psychographics, I believe mainstreamers and individualists would be attracted to the magazine, mainstreamers, again, with the price, also, the typical indie britpop–looking additional key images, most images include people you are likely to see in everyday life.</li></ul> <br /> <br /> <br />
  46. 46. Media Institutions..<br />An ideal media institution to distribute my media product would be IPC Publishing. IPC's diverse print and digital portfolio offers something for everyone. Their 80 magazines include , NME, Uncut. What's on TV, Pick Me Up, Now, Marie Claire, In Style.<br />Another media institution I would consider would be “Bauer Media”, their magazines include Emprire, Kerrang Mojo and Q, all of which appeal to similar audiences I plan to appeal to.<br />
  47. 47. What Have I learnt...<br />I have learnt a great deal about technologies from the process of constructing this product.<br />With only using adobe Photoshop for only a small task once before,, I at first struggled with concepts such as using the lasso tools, dragging images, and working out layer properties. However, I gradually progressed and soon became very familiar of what the different tools where used for, and how to use them appropriately. I was also aware that a variety of different technologies were to be used to produce my magazine. As well as using programs such as Adobe Photoshop, PowerPoint (for textual analysis etc.), excel (to control the deadlines), the internet was essential. For instance, to check if there was already an existing magazine called “DysFUNKtional”. Also, USBs became very handy, as you constantly needed to save work, in case the system was down, an event that did occur more than once. Furthermore, I learnt that it is necessary to save work in more than one folder/file to make sure I had backup. <br />Moreover, I found that it is important to use a high megapixel camera for good quality photos, as photos I disused for my Magazine photos were very much pixelated due to poor camera quality.<br />
  48. 48. Progression?<br />When looking back at my preliminary task and comparing it to my Actual magazine, I realise that I have progressed greatly and my technology skills have flourished.<br />For my preliminary task, I only used a simple background colour, differentiating to “DysFUNKtional” which has a variety of different shapes including a scroll images, different blocks of colours, (black/red) <br />I’ve managed to make DysFUNKtional reasonably expensive looking, compared to the preliminary task, which lacks diversity in fonts, text sizes, etc.<br />I’ve managed to include many suitable images for the magazine, the contents page for DysFUNKtional has other images of items that will be appearing in the magazine, where as the prelinimary task only had the picture of the editor.<br />
  49. 49. Planning..<br />Actual msn hotmail message written to Iva Tanku <br /> Iva, if you are free Monday lunchtime could you please pose as a band member for my media magazine coursework. If you can, dress up very casually, baggy shirt, and perhaps a denim skirt. Can you also bring a change of clothes, perhaps your tartan trouser and a wintery coat.I will take care of make up and hair. Meet me by the cage in the field, Thomas , Bhavik, and Kai have already emailed me confirming they’ll be there, so you’re not alone!, Thank you miss model <br />I made sure that there was no other existing magazine with Dysfunctional as it’s main cover, through websites such as google and yahoo. : http://images.google.co.uk/images?hl=en&rlz=1T4ADBF_en-GBGB250GB250&um=1&sa=1&q=dysfunktional+magazine&aq=f&oq=<br />http://uk.images.search.yahoo.com/search/images;_ylt=A1f4cfVoV9pJM7QA4dhLBQx.?ei=UTF-8&p=dysfunktional%20magazine&rd=r1&fr2=tab-web&fr=yfp-t-501<br />
  50. 50. Planning..Questionairre<br />Given to 30 people<br />As part of my AS level coursework, I will producing a music magazine. In order for me to start producing my<br />magazine, it is necessary that I carry out research so I know what readers are looking for in a music<br />magazine. I would be grateful if you would answer the following questions: ( all participants has to have read a magazine in the past few months)<br />Please Tick the applicable boxes to you.<br />1) How old are you?<br /> Under 14 ( ) 14-18 ( ) 19- 24 ( ) 24-28 ( ) Over 28 ( <br />2) What gender are you?<br />Male ( ) Female ( )<br />3)What are your preferred music genres ? (Can tick more than<br /> one box)<br />Indie/rock ( ) Folk ( ) Funk ( ) Hip-hop ( ) R ‘n’ B ( ) Heavy Metal ( ) Garage ( ) Emo ( )<br />4) When purchasing a music magazine, how much are you willing to spend?<br />Under £1 ( ) £1-£2 ( ) £2-£4 ( ) Over £4 ( )<br />6) What kind of features would you like to see in a music magazine?<br />Band interview ( ) Gossip ( ) Album reviews ( ) Gadgets ( ) Fashion ( ) Other?<br />6) What freebies would you like with your magazine?<br />Mix-tape ( ) Free poster ( ) Sunglasses ( ) iPod case Other? <br />7) How often do you purchase a music magazine?<br />Weekly ( ) Fortnightly ( ) Monthly ( ) Rarely ( ) Never ( )<br />8) How often do you attend concerts/gigs ?<br />Weekly ( ) Monthly ( )rarely ( ) Never ( )<br />9) Would you take part in any music magazine competitions? <br />Yes ( ) No ( )<br />10) What music channels do you prefer?<br /> MTV ( ) MTV2 ( ) Kerrang ( ) NME ( ) Channel U ( ) Smash Hits ( ) None ( )<br />
  51. 51. What audiences want to see in the magazine..Reader’s profile..<br />Free Poster !<br />
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