[MIX 2016] 重新思考與發現—設計核心的價值體驗 / 陳文剛 大予創意設計 使用經驗設計總監、楊英亮 大予創意設計 創意總監
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MIX2016 行動體驗設計論壇
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[MIX 2016] 重新思考與發現—設計核心的價值體驗 / 陳文剛 大予創意設計 使用經驗設計總監、楊英亮 大予創意設計 創意總監
- 1. Innovate Your Business with User ExperienceMIX 2016 2016/05/27 re-think / s S
- 2. Alan David Creative Director User Experience Director
- 3. Introduction - about AJA Every customer is precious to us, whether big or small. Image credit: ShutterStock
- 4. 01 t 02 g 03 U 04 C g 05 U g
- 5. UX
- 6. g A AT
- 7. Introduction - Clients Every customer is precious to us, whether big or small. UX 2009 Image credit: http://www.teehanlax.com/blog/ux-fund-matures-up-393/
- 8. Introduction - Clients Every customer is precious to us, whether big or small. UX 2009
- 9. e P
- 10. Introduction - about AJA Every customer is precious to us, whether big or small.
- 11. Introduction - about AJA Every customer is precious to us, whether big or small.
- 12. 01 t 02 g 03 U 04 C g 05 U g
- 13. g
- 14. What is innovation? Image credit: http://bizarre.viralnova.com/strange-useless-inventions/
- 15. What is innovation? Image credit: http://bizarre.viralnova.com/strange-useless-inventions/
- 16. What is innovation? Image credit: http://bizarre.viralnova.com/strange-useless-inventions/
- 17. g
- 18. = What is innovation? Image credit: http://www.narlabs.org.tw/en/news/news.php?news_id=573
- 19. What is innovation? Invention: A discovery, a finding. Image credit: https://www.diffferent.de/innovation-mit-system-diffferent-meets-young-presidents-organization/#main American Heritage Dictionary
- 20. What is innovation? Innovation: The act of introducing something new Image credit: https://www.diffferent.de/innovation-mit-system-diffferent-meets-young-presidents-organization/#main American Heritage Dictionary
- 21. Innovation vs. Invention What is innovation? Image credit: https://www.diffferent.de/innovation-mit-system-diffferent-meets-young-presidents-organization/#main
- 22. Innovation must be user-centric What is innovation? NewValuableUniqueWonderful Innovation Invention Creation Novelty Level of User-centric
- 23. g
- 24. g g C C
- 25. 01 - What is necessary for innovation? Image credit: http://www.bonkersworld.net/organizational-charts/ , http://movies-in-theaters.net/microsoft-org-chart.html
- 26. Image credit: http://www.bonkersworld.net/organizational-charts/ , http://movies-in-theaters.net/microsoft-org-chart.html 01 - What is necessary for innovation?
- 27. 01 - What is necessary for innovation? AJA 2.0 (2015 ~) AJA 1.0 (2009~2014)
- 28. 02 - What is necessary for innovation? Image credit: http://www.gentlemansgazette.com/beer-guide/
- 29. 02 - What is necessary for innovation? Image credit: http://www.hellomagazine.com/cuisine/2015051925311/milk-cow-almond-rice-soy-health-benefits/
- 30. 02 - What is necessary for innovation?
- 31. 02 - What is necessary for innovation? Image credit: http://www.toptenz.net/10-ways-beer-shaped-human-civilization.php
- 32. 02 - What is necessary for innovation? Image credit: https://kennettbeverage123.com/2015/01/24/
- 33. Video credit: https://www.youtube.com/watch?v=0fKBhvDjuy0 03 - . What is necessary for innovation?
- 34. Innovation requires interplay between a product offering (technology) & a market (people). z w b D
- 35. g C C
- 36. 01 t 02 g 03 U 04 C g 05 U g
- 37. http://www.upassoc.org/usability_resources/about_usability/what_is_ucd.html How to Innovative Step by Step
- 38. s g e D a-.
- 39. l o 0 R l W lo l l l X m N o l p n l
- 40. UQ oA
- 43. o l p n How to Innovative
- 47. % & y
- 48. 2014 7 6.2% 30-40 4.2 65 39.45 30 36.44 % & How to Innovative
- 50. J J e “ “ How to Innovative
- 54. o 9 9 How to Innovative
- 56. Features Attribute User Benefit Value / Brief Online account | Interest rates | Charge note Anypay | Click investment Save time | Earn money Convenient | Analysis Fast Human How to Innovative
- 57. How to Innovative How to Innovative
- 59. How to Innovative R 5 92 6A5 m 9 59 5 623 5 eP 6 646 Design Goal
- 62. 01 t 02 g 03 U 04 C g 05 U g
- 63. g C C
- 64. g i OJU g y OJU g OJU p
- 65. Kintsugi: The Art of Broken Pieces Why innovation must be user-centric? Image credit: https://vimeo.com/32228968
- 66. Kintsugi: The Art of Broken Pieces Why innovation must be user-centric? Image credit: http://www.thisiscolossal.com/2014/05/kintsugi-the-art-of-broken-pieces/
- 67. Kintsugi: The Art of Broken Pieces Why innovation must be user-centric? Image credit: http://www.thisiscolossal.com/2014/05/kintsugi-the-art-of-broken-pieces/
- 68. g OJU g OJU g OJU p r
- 69. g D S w
- 70. 01 : Innovation in real world Image credit: https://tanjafoehr.com/2014/03/20/innovative-idee-und-alle-sind-dagegen-na-dann-lauft-ja-alles-nach-plan/
- 71. 01 : Innovation in real world
- 72. 02 : (Z > B) Innovation in real world Inertia Risk Gain Pain Value Revenue Savings Opportunity Competence . . Changes Uncertainty Switching costs Fail rate . . Cost Time Efforts . .
- 73. Inertia Risk Gain Pain 02 : (Z > B) Innovation in real world
- 74. Gain Pain Inertia Risk 02 : (Z > B) Innovation in real world
- 75. 02 : (Z > B) Innovation in real world
- 76. 02 : (Z > B) Innovation in real world
- 77. 03 : Innovation in real world Image credit: http://mmfixed.com
- 78. 03 : Innovation in real world Before After
- 79. 03 : Innovation in real world
- 80. n D Real problem, real solution.
- 81. 01 t 02 g 03 U 04 C g 05 U g
- 82. g E rg O U JU y U U n
- 85. g U e n y U S a
- 87. Way to innovate, find AJA