UX 在組織內外的推廣
組織 - UX Communities
外 - Regional & International Communities / Activities
內 - Local Communities / Activities
在外的推廣
UXPA International

@ravenchai

4
UXPA International

@ravenchai

5
What can we do for Asia? ☺

Daniel Szuc
Co-founder of Apogee, Hong Kong
(then) Vice-President, UXPA International

@ravenc...
We Responded!!
Hong Kong, Japan, Taiwan, China Singapore

@ravenchai

7
We need to understand and recognise the
uniqueness of each community

@ravenchai

8
New friendships were born in Hong Kong!

@ravenchai

9
UXPA ASIA TEAM
Daniel Szuc
(Hong Kong)

Li Yu-Hsiu
(Taiwan)

@ravenchai

Josephine Wong
(Hong Kong)

Michael Lai
(Hong Kon...
Connec&ng	
  with	
  Local	
  UX	
  Communi&es

Conduct	
  knowledge	
  exchange	
  

Provide	
  pla6orm	
  to	
  connect
...
Concept	
  &	
  Model	
  of	
  UXPA	
  Asia
Role	
  of	
  UXPA	
  Asia
A	
  bridge	
  to	
  connect	
  the	
  local	
  
co...
What	
  we	
  hope	
  to	
  achieve:
• Leadership
• Impact	
  to	
  product	
  design,	
  strategy
• Educa:on
• Influen:al
...
在內的推廣
OBJECTIVES
Create the first UX Conference in Singapore
•

To connect UX professionals across disciplines and cultures

•

...
OUTCOME
By organising this conference, we hope to achieve the following
outcome:
•

Raise not only the awareness, but the ...
ABOUT US
UXSG is community initiative to create a platform to connect UX
professionals across disciplines and cultures. It...
VOLUNTEER TEAM
We are a group of professionals who are passionate about User Experience Design, and
dedicate our personal ...
CONFERENCE THEMES
Day 1 - Collaboration through Diversity
•

Our key message is to encourage people to learn to work with ...
OUR SPEAKERS

@ravenchai

20
TOTAL ATTENDEES: 275
North America
Europe
Oceania
South / East Asia
3%

3% 1%

5%

17%

Southeast Asia

Singapore
71%

@ra...
@ravenchai

22
INITIATIVES TO COMPLIMENT

@ravenchai

23
We hope we will continue to
collaborate for the greater
cause than ourselves!!

@ravenchai

24
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[Happy UX] UX 在組織內外的推廣 Raven Chai / UX Cons​​ulting Co.創始人及首席諮詢師、UXSG 2013 主辦人

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[Happy UX] UX 在組織內外的推廣 Raven Chai / UX Cons​​ulting Co.創始人及首席諮詢師、UXSG 2013 主辦人

  1. 1. UX 在組織內外的推廣
  2. 2. 組織 - UX Communities 外 - Regional & International Communities / Activities 內 - Local Communities / Activities
  3. 3. 在外的推廣
  4. 4. UXPA International @ravenchai 4
  5. 5. UXPA International @ravenchai 5
  6. 6. What can we do for Asia? ☺ Daniel Szuc Co-founder of Apogee, Hong Kong (then) Vice-President, UXPA International @ravenchai 6
  7. 7. We Responded!! Hong Kong, Japan, Taiwan, China Singapore @ravenchai 7
  8. 8. We need to understand and recognise the uniqueness of each community @ravenchai 8
  9. 9. New friendships were born in Hong Kong! @ravenchai 9
  10. 10. UXPA ASIA TEAM Daniel Szuc (Hong Kong) Li Yu-Hsiu (Taiwan) @ravenchai Josephine Wong (Hong Kong) Michael Lai (Hong Kong) Jason Huang (China) Hsin Eu (Taiwan) Jill Shih (Taiwan) Richard Tsai (Taiwan) Raven Chai (Singapore) Noriko Osaka (Japan) Toyohiro Kanayama (Japan) Masaaki Kurosu (Japan) 10
  11. 11. Connec&ng  with  Local  UX  Communi&es Conduct  knowledge  exchange   Provide  pla6orm  to  connect Connected  -­‐-­‐> China Mul:ple  Local  Communi:es, but  yet  to  connect Hong  Kong Singapore India -­‐-­‐> Vietnam @ravenchai Taiwan -­‐-­‐> Korea Signs  of  a  growing   community  locally Japan Thailand Philippines Malaysia Indonesia 11
  12. 12. Concept  &  Model  of  UXPA  Asia Role  of  UXPA  Asia A  bridge  to  connect  the  local   communi:es  in  Asia Local  UX   Communi:es Industrial  &   Domains Facilitate  &  Support Share  &  Collaborate @ravenchai Business   Organisa:ons Mentor  &  Innovate Academia Standards  &  Guidelines Government  &   Poli:cs Influence  &  Change 12
  13. 13. What  we  hope  to  achieve: • Leadership • Impact  to  product  design,  strategy • Educa:on • Influen:al • Be  a  Catalyst • Selfless  beyond  own  country,  company,   associa:ons  &  personal  agenda @ravenchai 13
  14. 14. 在內的推廣
  15. 15. OBJECTIVES Create the first UX Conference in Singapore • To connect UX professionals across disciplines and cultures • To establish links to other professional networks • To foster professional and personal relationships Values Openness @ravenchai Embrace Alteration Diversity 15
  16. 16. OUTCOME By organising this conference, we hope to achieve the following outcome: • Raise not only the awareness, but the standard of the design practices in Singapore by exposing attendees to world-class UX practitioners with their presentations and workshops. • To help Singapore as a country to establish presence among the global UX conferences as part of the global movement. • Provide an opportunity for product managers, designers, senior executives and startups to tap on global experts to drive product & service innovation. @ravenchai 16
  17. 17. ABOUT US UXSG is community initiative to create a platform to connect UX professionals across disciplines and cultures. It is a platform made for and by UX professionals to foster stronger professional collaborations and personal friendships. @ravenchai 17
  18. 18. VOLUNTEER TEAM We are a group of professionals who are passionate about User Experience Design, and dedicate our personal time to contribute the community. Raven Chai Shah Widjaja Thye Chuan Tan Wei Meng Lee Founder & Principal Consultant, UX Consulting Founder & Principal Consultant, Nmbl Consulting Web Designer, Independent Freelancer Web Developer, Tinkerbox Studios Pte Ltd Hong Khai Seng Lim Chee Koon Michael Ong Wang Kaisen User Experience Designer & Educator, Republic Polytechnic Lecturer & Course Manager, Temasek Polytechnic Mobile & UX Lead, iProperty Group AVP Group Customer Experience, , OCBC
  19. 19. CONFERENCE THEMES Day 1 - Collaboration through Diversity • Our key message is to encourage people to learn to work with others, respect others’ professions, be collaborative for the greater good. • Likewise, we hope our sponsors & partners demonstrate similar values towards their competitors and refrain from “hard-selling” products or services. Day 2 - Bridging Insights into Design • Our key message is to advocate organisations and practitioners to make effort to extract customer insights to drive key design decisions. • As organiser, we hope to understand the attendees’ needs and goals for attending UXSG conference through the interactions and dialogue (conference mobile app, surveys, informal discussion, lunch-time sharing etc) @ravenchai 19
  20. 20. OUR SPEAKERS @ravenchai 20
  21. 21. TOTAL ATTENDEES: 275 North America Europe Oceania South / East Asia 3% 3% 1% 5% 17% Southeast Asia Singapore 71% @ravenchai 21
  22. 22. @ravenchai 22
  23. 23. INITIATIVES TO COMPLIMENT @ravenchai 23
  24. 24. We hope we will continue to collaborate for the greater cause than ourselves!! @ravenchai 24

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