[Happy UX] 恐龍會跳舞嗎?(Can dinosaurs dance?) 陳雅博  /  Pebbo 執行長
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[Happy UX] 恐龍會跳舞嗎?(Can dinosaurs dance?) 陳雅博 / Pebbo 執行長

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Happy UX 2013 快樂使用者經驗設計論壇

Happy UX 2013 快樂使用者經驗設計論壇
http://happyux.hpx.tw/

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[Happy UX] 恐龍會跳舞嗎?(Can dinosaurs dance?) 陳雅博  /  Pebbo 執行長 [Happy UX] 恐龍會跳舞嗎?(Can dinosaurs dance?) 陳雅博 / Pebbo 執行長 Presentation Transcript

  • HELLO
  • ! OUR CLIENTS
  • WE HAVE HEARD MUCH TALKS ABOUT USER EXPERIENCE.
  • BUT, ! WHY DO WE EVEN CARE? !
  • ! ! ! THE ONLY REASON WE CARE IS THAT AS BUSINESSES ! WE ARE CONSTANTLY SEARCHING FOR GROWTH. !
  • HOWEVER,
  • BIG DATA CLOUD UGC 4G HCD ! UX FEELS LIKE A BUZZWORD NOWADAYS. SERVICE DESIGN SOLOMO GAMIFICATION
  • WHAT IS UX?
  • ★ UX IS NOT JUST ABOUT PRODUCT’S LOOK AND FEEL, EVERY TOUCH POINT COUNTS ★ UX IS NOT A JOB FOR DESIGN TEAM, NOR PMS ★ UX IS A MINDSET FOR EVERYONE IN THE ORGANIZATION
  • WHEN IT COMES TO USER EXPERIENCE ! THERE IS NO SILVER BULLETS.
  • LET’S BEGIN WITH TWO NUMBERS.
  • 2&3
  • 2 IS ABOUT DUALITY
  • YING SOFTWARE EXPAND VALUE BIG OUTSIDE LIGHT PAST YANG HARDWARE CONTRACT PRICE SMALL INSIDE DARKNESS FUTURE
  • IT’S NOT ABOUT PICKING SIDES BUT UNDERSTANDING AND ACCEPTING THE DIFFERENCES
  • THE 3Cs OF GREAT UX ! #CURIOSITY #COURAGE #COLLABORATION !
  • #CURIOSITY ! AS BUSINESS BECAME ESTABLISHED AND SCALABLE, IT BEGAN TO START OPERATING IN ITS OWN BUBBLE AND LOST TOUCH WITH THE USERS IN THE PROCESS.
  • DISCOVERY ADMINISTRATION INTUITIONS HYPOTHESIS ORGANIC AMBIGUOUS LEARNING LONG TERM HIGH GROWTH S.O.P PROTOCOL SCALABLE PREDICTABLE LEVERAGING SHORT TERM LOW GROWTH
  • WHAT WHY
  • GET OUT OF THE OFFICE
  • NO MATTER WHAT JOB TITLES YOU HAVE, FIND WAYS TO GET IN TOUCH WITH YOUR CUSTOMERS
  • DON’T RUSH FOR ANSWERS
  • FIND RIGHT QUESTIONS
  • : BEGINNER’S MIND ! : GENCHI GENBUTSU ! : BLAH BLAH BLAH
  • #CURIOSITY
  • #COURAGE ! NO MATTER HOW GREAT YOUR INSPIRATIONS ARE, TREAT ALL YOUR IDEAS AS JUST ASSUMPTIONS, GO OUT AND TEST.
  • DUALITY MOMENT A GREAT UX COMPANY WILL THINK BIG AND ACT SMALL
  • IF YOU'RE NOT EMBARRASSED BY YOUR FIRST PRODUCT RELEASE, YOU'VE RELEASED TOO LATE. REID HOFFMAN FOUNDER, LINKEDIN
  • PROTOTYPING
  • THIS WAS ALSO HOW ! ! STARTED.
  • VIDEO OF DROPBOX MVP http://techcrunch.com/2011/10/19/dropbox-minimal-viable-product/
  • PROTOTYPING IS ABOUT FINDING THE QUICKEST WAY TO CREATE USER EXPERIENCE
  • PRODUCT LAUNCH !
  • PRODUCT LUANCH !
  • “BUT THE PROBLEM AT WEBVAN WAS NOT AN INCORRECT SALES STRATEGY OR POSITIONING STATEMENT. THE PROBLEM IS THAT NO BUSINESS PLAN SURVIVES FIRST CONTACT WITH CUSTOMERS.” STEVE BLANK CUSTOMER VALIDATION
  • ! FAIL EARLY, FAIL OFTEN & FAIL SMART
  • PIVOT #COURAGE
  • HUMAN-CENTERED INNOVATION COLLABORATIVE PILOT PROJECT !
  • THIS IS A PROJECT DONE BY THREE COMPANIES JOINED EFFORTS. AML BRINGS THE INDUSTRY KNOW HOW AND EXPERIENCES. PEBBO USING THE HUMAN CENTERED DESIGN PROCESS TO DISCOVER INNOVATION AND DESIGN OPPORTUNITIES. SYMBIO WITH ITS TECHNOLOGY AND DEVELOPMENT CAPABILITIES HELPED US TRANSLATE DESIGN INTO REAL WORKING APP.
  • BUSINESS USERS TECH
  • BETWEEN TAIWAN, HONG KONG & CHENG DU !
  • WE STARTED BY TALKING, LISTENING AND OBSERVING 4 TYPES OF PEOPLE WITH EMPATHIC AND CURIOUS MIND. #INTERNAL EXPERTS #TARGET USERS #EXTREME USERS #ANALOGOUS RESEARCH ! !
  • 5 THINGS WE DID FOR USER RESEARCH ! #UNDERSTAND ISSUES #DESIGN RESEARCH PLAN #EXECUTE FIELD RESEARCH #MAKING MEANINGS #TELL STORIES ! ! !
  • #INTERNAL EXPERTS IMAGES OF AML AND CX STAFF
  • #TARGET USERS
  • #EXTREME USERS PICTURE OF HIGH STATUS AIRLINE MEMBERSHIP CARDS
  • #ANALOGOUS RESEARCH HK STREET VENDER
  • SYNTHESIS
  • WE BRAINSTORMED, THEN MADE MANY LOW RESOLUTION PROTOTYPES BASED ON OUR USER INSIGHTS. ! ! ! !
  • WE TESTED DIFFERENT PROTOTYPES TO GET REAL USER FEEDBACK IN ORDER TO REFINE THE DESIGN OVER AND OVER AGAIN. ! ! ! ! !
  • AND AGAIN ! ! ! !
  • AND AGAIN ! ! ! !
  • EVEN IN MANILA ! ! ! AND AGAIN ! ! ! ! !
  • UNTIL WE HAD SOMETHING WORTHY TO MOVE FORWARD.
  • #COLLABORATION ! MOST OF THE TIME BUSINESS FAILED TO INNOVATE NOT BECAUSE THEY DIDN’T HAVE THE CAPABILITIES OR RESOURCES BUT THE INABILITY TO COLLABORATE.
  • SUCCESSFUL UX PROJECT IS NOT JUST ABOUT DOING THE WORK. ! IT’S ABOUT BRINGING STAKEHOLDERS ON THE JOURNEY
  • "AS WE'RE SITTING TOGETHER TO DEVELOP A PRODUCT YOU WOULD STRUGGLE TO IDENTIFY WHO THE ELECTRICAL ENGINEER WAS, WHO'S THE MECHANICAL ENGINEER, WHO'S THE INDUSTRIAL DESIGNER."
  • SMALL SCALED PILOT WITH MULTIDISCIPLINARY TEAMS
  • PRODUCT/ BIZ MODEL/ SERVICE MARKETING/ BRAND/ UX
  • PRODUCT/ BIZ MODEL/ SERVICE MARKETING/ BRAND/ PR TALENTS+CULTURE +ENVIRONMENT !
  • DISCOVERY ADMINISTRATION INTUITIONS HYPOTHESIS ORGANIC AMBIGUOUS LEARNING LONG TERM HIGH GROWTH S.O.P PROTOCOL SCALABLE PREDICTABLE LEVERAGING SHORT TERM LOW GROWTH
  • designer as funder designerfund.com/infographic
  • ORGANIZATIONAL CULTURE IS CREATED BY ALL PEOPLE INVOLVED.
  • CULTURAL CHANGE IS FREAKING HARD
  • GREAT UX IS THE JOB OF ENTIRE COMPANY
  • #COLLABORATION
  • http://turbotax.intuit.com/snaptax/mobile/ 2011. 6 THE INNOVATION CATALYSTS Roger L. Martin
  • ★ Leader has to set the grand challenge ★ Install system and culture that work with the grand challenge, allowing quick experiments ★ Create a model to pull insights out of experiments, success or failur ★ Leader has to live by the same rule
  • THE THREE Cs OF GREAT UX ! #CURIOSITY #COURAGE #COLLABORATION !
  • BRAND EXPLORING VALUE KNOW WHY KNOWLEDGE LOGO EXECUTING COST KNOW HOW MANUFACTURE KNOW YOUR MODES AND BE ABLE TO SWITCH
  • WHY DO WE WANT TO FOCUS ON UX?
  • THERE IS NO SUCH THING AS SAFE MONEY. !
  • NO BUSINESS PLANS SURVIVE FIRST CONTACT WITH CUSTOMER
  • "INNOVATE OR DIE" PETER DRUCKER ! IT’S EVEN MORE TRUE TODAY.
  • VI VIDEO OF 18 MONTH OLD BABY PLAYING WITH APP
  • THANK YOU