The key to good artist relationships is trust and excellent working circumstances. Really major artists can get top fee anywhere and are not bothered about income. What they crave is time to create and the opportunity to do what they want with good people Have multi-year relationships. That way you can take your audience on a journey across the programme. Eg Mark Morris in Edinburgh from Dido and Aeneas to Behemoth (modern dance with no music attended by a large proportion of the music audience) Multi year relationships will mean that your key artists are also your advocates elsewhere in the artistic community ‘ come to Hue Festival - I have a great time there every year’ Who do you want and what do you want them to do – can you insist? Exclusivity of what the artist is performing in the UK, Europe, the world?
Behind the Scenes
at Festival Hue
British Council Vietnam Festival Workshop 10-13 June2010