Product developers and marketers have typically turned to Choice-based Conjoint Analysis for measurement. However, it has some drawbacks. A new technique called Adaptive Choice-based Conjoint Analysis was developed to move beyond these limitations. This adaptive conjoint technique helps you effectively identify features of your product/service that matter most to customers, and thereby impact revenue and profitability.
The webinar is presented by Dan Llanes, Director of Analytics at Hansa GCR. It covers the uses, benefits, and limitations of choice-based conjoint analysis (CBC) and how to structure a better approach using the technique of Adaptive CBC. Watch and learn a better way to measure what's truly important to your customers.
Don't miss our next free webinar. Register here: http://hub.am/XwTIKo
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