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New customers are either loyal advocates in training or a hole that will drain company resources from the moment they land in your database. Taking the long-term view of customer acquisition programs will give you tools to identify both types.
Naturally, not all one-time buyers are the same. The trick is to recognize who will become your customer advocates, buying across channels and promoting your brand to friends and colleagues. But with only one or two days’ worth of history, how can you separate out promising first-time customers from the run of the mill, coupon-toting switchers, who’ll jump ship the moment a sweet offer comes from your competitor?
Learn the answers and actionable tips for improving your acquisition strategy, including our top 10 tips for predicting which customers will buy again. Home Depot case study is included.
This 40-page webinar PPT is presented by Roy Wollen, president of Hansa Marketing Services. It covers how to identify your best customers, cut costs without reducing effectiveness, and more.
Don't miss our next free online webinar. Register here: http://hub.am/XwTIKo