Travel trends 2011 tourism digital

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Travel trends 2011

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Travel trends 2011 tourism digital

  1. 1. TRAVEL TRENDS
  2. 2. <ul><li>Digital Marketing Manager Thomas Cook Belgium </li></ul><ul><li>Founder Social Marketing Forum </li></ul><ul><li>Chairman e-mail mkt taskforce IAB Belgium </li></ul><ul><li>Blogger @ belgiancowboys.be, molblog.nl , onlinemarketingmanager.be </li></ul><ul><li>Co-author of: </li></ul>TRAVEL TRENDS
  3. 3. <ul><li>www.twitter.com/hanssmellinckx </li></ul><ul><li>www.facebook.com/smellinckx </li></ul><ul><li>www.onlinemarketingmanager.be </li></ul><ul><li>Co-author of: </li></ul>TRAVEL TRENDS
  4. 4. <ul><li>Tourist Brands need to go to the consumer & stop thinking they will come to you! </li></ul><ul><li>Socialnomics & a translucent digital world ! </li></ul>
  5. 5. http://www.youtube.com/watch?v=3sAZSNavbII
  6. 6. http://www.youtube.com/watch?v=QLd9q88ohUs
  7. 7. Source:Social media tracker - 2010 Don’t ignore the facts
  8. 8. Source:IAB Belgium- 2010 Don’t ignore the facts
  9. 9. Source:IAB Belgium- 2010 Don’t ignore the facts
  10. 12. Facebook
  11. 13. Facebook in Belgium
  12. 14. Self organiser >< organised travelling BATTLE 1
  13. 15. 70% 30% Self organiser >< organised travelling
  14. 16. BATTLE 2 Consumer changed
  15. 17. The old recipe: Buyer travel agent sell happy traveller
  16. 18. No more a straight line
  17. 19. Trip = not the end
  18. 20. Trip = not the end
  19. 21. Bright new traveller
  20. 22. <ul><li>Internet allows you to compare </li></ul><ul><li>Internet allows you to get the best price </li></ul><ul><li>Internet allows you to regroup </li></ul><ul><li>mobile allows you the same, but … </li></ul><ul><ul><li>anywhere </li></ul></ul><ul><ul><li>at any time </li></ul></ul>Bright new traveller
  21. 23. YOU changed Mobile coupon & QR
  22. 24. YOU changed A visual connected world
  23. 25. YOU changed Plain video = passé! http://www.youtube.com/watch?v=T9gH_awoyxo
  24. 26. YOU changed Mobile City Guide http://www.youtube.com/watch?v=H9fwHV6go-E
  25. 27. YOU changed The mobile city guide: so far only 1 way information streams, or are there alternatives?
  26. 28. Let’s look at the winter Let’s look winter “sport”
  27. 29. The future now Web: augmented reality http://www.youtube.com/watch?v=EtpNx7Y14d0
  28. 30. The future now Technology allows brands to give instant full experiences
  29. 31. The future now The complete experience http://www.youtube.com/watch?v=2Zfu3kIVOQw
  30. 32. Consumer is in control
  31. 33. Consumer is in control KitKat’s horror story http://www.youtube.com/watch?v=1BCA8dQfGi0
  32. 34. Consumer is in control VW’s “may the force be with you” http://www.youtube.com/watch?v=R55e-uHQna0
  33. 35. Consumer is in control Brand = dialogue
  34. 36. Consumer is in control Brand = dialogue
  35. 37. Consumer is in control Brand = dialogue
  36. 38. And than there is…
  37. 39. http://www.youtube.com/watch?v=UB606VwC-ik
  38. 40. <ul><li>www.twitter.com/hanssmellinckx </li></ul><ul><li>www.facebook.com/smellinckx </li></ul><ul><li>www.onlinemarketingmanager.be </li></ul><ul><li>Co-author of: </li></ul>TRAVEL TRENDS

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