Travel & Leisure industry: social media and the evolution of the travel industry

EVOLUTION ® DIGITAL Travel & leisure industry Keynote presentation at

Always on…
Digital Marketing Manager Thomas Cook Belgium
Founder Social Marketing Forum
Chairman e-mail mkt taskforce IAB Belgium
Blogger @ belgiancowboys.be, molblog.nl , onlinemarketingmanager.be
Co-author of:
Always on…

Always on…
twitter.com/hanssmellinckx
facebook.com/smellinckx
www.onlinemarketingmanager.be
Always on…

Brands need to go to the consumer and stop thinking they will come to you!
The era of socialnomics !

http://www.youtube.com/user/Socialnomics09#p/u/3/lFZ0z5Fm-Ng

Don’t ignore the facts Source:Social media tracker - 2010

Don’t ignore the facts Source:IAB Belgium- 2010

Facebook in Belgium Place 24

Facebook in Belgium

Battle 1 Self organiser >< organised travelling

Battle 1 Self organiser >< organised travelling 70% 30%

The consumer changed

The old recipe: Buyer travel agent sell happy traveller

No more straight line

It doesn’t stop with the trip

It doesn’t stop with the trip http://www.youtube.com/watch?v=K6cwIy3pWMQ

The new traveller

The new traveller
Internet allows you to compare
Internet allows you to get the best price
Internet allows you to regroup
mobile allows you the same, but …
anywhere
at any time

You changed ! Mobile coupon & ticketing

You changed ! A visual connected world

You changed ! Already old… video http://www.youtube.com/watch?v=6HDoRchR6Sg

You changed ! Already old… video http://www.youtube.com/watch?v=T9gH_awoyxo

You changed ! The mobile city guide http://www.youtube.com/watch?v=H9fwHV6go-E

You changed ! The mobile city guide: London http://www.youtube.com/watch?v=LM6Ysv4YLjk

You changed ! The mobile city guide: so far only 1 way information streams, or are there alternatives ?

You changed ! Your personal travel guide http://www.youtube.com/watch?v=LeCtad5BplQ

Let’s change the season Let’s look at the winter

The future now Web: augmented reality http://www.youtube.com/watch?v=EtpNx7Y14d0

The future now Finding the right slopes http://www.youtube.com/watch?v=vQ2UFoxBvJ0

The future now Technology allows brands to give instant full experiences

The future now The full experience http://www.youtube.com/watch?v=2Zfu3kIVOQw

The consumer is in control Brand = dialogue

EVOLUTION ® DIGITAL Did you notice something about the examples? Almost no Tour operator driven examples! Time to start!

And than there is…

http://www.youtube.com/watch?v=UB606VwC-ik

EVOLUTION ® DIGITAL Daily updates about social media, digital marketing, mobile marketing and lot’s more. Connect on Twitter! http://www.twitter.com/hanssmellinckx

Travel & Leisure industry: social media and the evolution of the travel industry

by hans Smellinckx on Nov 18, 2010

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Travel & Leisure industry: social media and the evolution of the travel industry — Presentation Transcript