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EVOLUTION® DIGITAL
Travel & leisure industry
Keynote presentation at
Always on…
• Digital Marketing Manager Thomas Cook
Belgium
• Founder Social Marketing Forum
• Chairman e-mail mkt taskforc...
Always on…
twitter.com/hanssmellinckx
facebook.com/smellinckx
www.onlinemarketingmanager.be
Always on…
Brands need to go to the consumer and
stop thinking they will come to you!
The era of socialnomics!
http://www.youtube.com/user/Socialnomics09#p/u/3/lFZ0z5Fm-Ng
Don’t ignore the facts
Source:Social media tracker - 2010
Don’t ignore the facts
Source:IAB Belgium- 2010
Don’t ignore the facts
Source:IAB Belgium- 2010
Facebook in Belgium
Place
24
Facebook in Belgium
Battle 1
Self organiser >< organised travelling
Battle 1
Self organiser >< organised travelling
70% 30%
The consumer changed
The old recipe:
Buyer travel agent sell
happy traveller
No more straight line
It doesn’t stop with the trip
It doesn’t stop with the trip
http://www.youtube.com/watch?v=K6cwIy3pWMQ
The new traveller
The new traveller
 Internet allows you to compare
 Internet allows you to get the best
price
 Internet allows you to re...
You changed !
Mobile coupon & ticketing
You changed !
A visual connected world
You changed !
Already old… video
http://www.youtube.com/watch?v=6HDoRchR6Sg
You changed !
Already old… video
http://www.youtube.com/watch?v=T9gH_awoyxo
You changed !
The mobile city guide
http://www.youtube.com/watch?v=H9fwHV6go-E
You changed !
The mobile city guide:
London
http://www.youtube.com/watch?v=LM6Ysv4YLjk
You changed !
The mobile city guide:
so far only 1 way
information streams,
or are there alternatives?
You changed !
Your personal travel guide
http://www.youtube.com/watch?v=LeCtad5BplQ
Let’s change the season
Let’s look at the winter
The future now
Web: augmented reality
http://www.youtube.com/watch?v=EtpNx7Y14d0
The future now
Finding the right slopes
http://www.youtube.com/watch?v=vQ2UFoxBvJ0
The future now
Technology allows
brands to give instant
full experiences
The future now
The full experience
http://www.youtube.com/watch?v=2Zfu3kIVOQw
The consumer is in control
Brand = dialogue
The consumer is in control
Brand = dialogue
The consumer is in control
Brand = dialogue
EVOLUTION® DIGITAL
Did you notice something
about the examples?
Almost no Tour operator driven
examples! Time to start!
And than there is…
http://www.youtube.com/watch?v=UB606VwC-ik
EVOLUTION® DIGITAL
Daily updates about social media, digital
marketing, mobile marketing and lot’s more.
Connect on Twitte...
Travel & Leisure industry: social media and the evolution of the travel industry
Travel & Leisure industry: social media and the evolution of the travel industry
Travel & Leisure industry: social media and the evolution of the travel industry
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Travel & Leisure industry: social media and the evolution of the travel industry

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The evolution in the travel & leisure industry with lots of examples (videos) about augmented reality, real-time apps, social media etc.

Published in: Travel
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  • Beste meneer Smellinckx,

    Ik heb uw presentatie omtrent sociale media bijgewoond op de Erasmushogeschool. Ik wist reeds dat sociale media een grote impact hebben vandaag de dag. Ik stond wel versteld over de percentages. Na het zien van uw presentatie besef ik wel welke grote impact sociale media hebben. En zeker naar de toekomst toe. Alle nieuwe snufjes van de VS die steeds meer tot in Europa doordringen. Heel vernieuwend vond ik het concept van Epic Mix, waar u zei dat privacy inderdaad relatief wordt. Ik stel me dan de vraag: hoever gaat dit nog gaan?

    Alvast bedankt voor uw interessante presentie

    Stefanie Van Meirvenne
    Student Toerisme & Recreatiemanagement
    Erasmushogeschool Brussel
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  • subscribe to my twitter feed: http://www.twitter.com/hanssmellinckx

    Daily updates about social media, digitale marketing, mobile marketing etc.

    Or visit my blog: http://www.onlinemarketingmanager.be
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Transcript of "Travel & Leisure industry: social media and the evolution of the travel industry"

  1. 1. EVOLUTION® DIGITAL Travel & leisure industry Keynote presentation at
  2. 2. Always on… • Digital Marketing Manager Thomas Cook Belgium • Founder Social Marketing Forum • Chairman e-mail mkt taskforce IAB Belgium • Blogger @ belgiancowboys.be, molblog.nl , onlinemarketingmanager.be Co-author of: Always on…
  3. 3. Always on… twitter.com/hanssmellinckx facebook.com/smellinckx www.onlinemarketingmanager.be Always on…
  4. 4. Brands need to go to the consumer and stop thinking they will come to you! The era of socialnomics!
  5. 5. http://www.youtube.com/user/Socialnomics09#p/u/3/lFZ0z5Fm-Ng
  6. 6. Don’t ignore the facts Source:Social media tracker - 2010
  7. 7. Don’t ignore the facts Source:IAB Belgium- 2010
  8. 8. Don’t ignore the facts Source:IAB Belgium- 2010
  9. 9. Facebook in Belgium Place 24
  10. 10. Facebook in Belgium
  11. 11. Battle 1 Self organiser >< organised travelling
  12. 12. Battle 1 Self organiser >< organised travelling 70% 30%
  13. 13. The consumer changed
  14. 14. The old recipe: Buyer travel agent sell happy traveller
  15. 15. No more straight line
  16. 16. It doesn’t stop with the trip
  17. 17. It doesn’t stop with the trip http://www.youtube.com/watch?v=K6cwIy3pWMQ
  18. 18. The new traveller
  19. 19. The new traveller  Internet allows you to compare  Internet allows you to get the best price  Internet allows you to regroup  mobile allows you the same, but …  anywhere  at any time
  20. 20. You changed ! Mobile coupon & ticketing
  21. 21. You changed ! A visual connected world
  22. 22. You changed ! Already old… video http://www.youtube.com/watch?v=6HDoRchR6Sg
  23. 23. You changed ! Already old… video http://www.youtube.com/watch?v=T9gH_awoyxo
  24. 24. You changed ! The mobile city guide http://www.youtube.com/watch?v=H9fwHV6go-E
  25. 25. You changed ! The mobile city guide: London http://www.youtube.com/watch?v=LM6Ysv4YLjk
  26. 26. You changed ! The mobile city guide: so far only 1 way information streams, or are there alternatives?
  27. 27. You changed ! Your personal travel guide http://www.youtube.com/watch?v=LeCtad5BplQ
  28. 28. Let’s change the season Let’s look at the winter
  29. 29. The future now Web: augmented reality http://www.youtube.com/watch?v=EtpNx7Y14d0
  30. 30. The future now Finding the right slopes http://www.youtube.com/watch?v=vQ2UFoxBvJ0
  31. 31. The future now Technology allows brands to give instant full experiences
  32. 32. The future now The full experience http://www.youtube.com/watch?v=2Zfu3kIVOQw
  33. 33. The consumer is in control Brand = dialogue
  34. 34. The consumer is in control Brand = dialogue
  35. 35. The consumer is in control Brand = dialogue
  36. 36. EVOLUTION® DIGITAL Did you notice something about the examples? Almost no Tour operator driven examples! Time to start!
  37. 37. And than there is…
  38. 38. http://www.youtube.com/watch?v=UB606VwC-ik
  39. 39. EVOLUTION® DIGITAL Daily updates about social media, digital marketing, mobile marketing and lot’s more. Connect on Twitter! http://www.twitter.com/hanssmellinckx
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