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Travel & Leisure industry: social media and the evolution of the travel industry

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The evolution in the travel & leisure industry with lots of examples (videos) about augmented reality, real-time apps, social media etc.

The evolution in the travel & leisure industry with lots of examples (videos) about augmented reality, real-time apps, social media etc.

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  • Beste meneer Smellinckx,

    Ik heb uw presentatie omtrent sociale media bijgewoond op de Erasmushogeschool. Ik wist reeds dat sociale media een grote impact hebben vandaag de dag. Ik stond wel versteld over de percentages. Na het zien van uw presentatie besef ik wel welke grote impact sociale media hebben. En zeker naar de toekomst toe. Alle nieuwe snufjes van de VS die steeds meer tot in Europa doordringen. Heel vernieuwend vond ik het concept van Epic Mix, waar u zei dat privacy inderdaad relatief wordt. Ik stel me dan de vraag: hoever gaat dit nog gaan?

    Alvast bedankt voor uw interessante presentie

    Stefanie Van Meirvenne
    Student Toerisme & Recreatiemanagement
    Erasmushogeschool Brussel
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  • subscribe to my twitter feed: http://www.twitter.com/hanssmellinckx

    Daily updates about social media, digitale marketing, mobile marketing etc.

    Or visit my blog: http://www.onlinemarketingmanager.be
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  • 1. EVOLUTION ® DIGITAL Travel & leisure industry Keynote presentation at
  • 2. Always on…
    • Digital Marketing Manager Thomas Cook Belgium
    • Founder Social Marketing Forum
    • Chairman e-mail mkt taskforce IAB Belgium
    • Blogger @ belgiancowboys.be, molblog.nl , onlinemarketingmanager.be
    • Co-author of:
    Always on…
  • 3. Always on…
    • twitter.com/hanssmellinckx
    • facebook.com/smellinckx
    • www.onlinemarketingmanager.be
    Always on…
  • 4.
    • Brands need to go to the consumer and stop thinking they will come to you!
    • The era of socialnomics !
  • 5. http://www.youtube.com/user/Socialnomics09#p/u/3/lFZ0z5Fm-Ng
  • 6. Don’t ignore the facts Source:Social media tracker - 2010
  • 7. Don’t ignore the facts Source:IAB Belgium- 2010
  • 8. Don’t ignore the facts Source:IAB Belgium- 2010
  • 9.  
  • 10.  
  • 11. Facebook in Belgium Place 24
  • 12. Facebook in Belgium
  • 13. Battle 1 Self organiser >< organised travelling
  • 14. Battle 1 Self organiser >< organised travelling 70% 30%
  • 15. The consumer changed
  • 16. The old recipe: Buyer travel agent sell happy traveller
  • 17. No more straight line
  • 18. It doesn’t stop with the trip
  • 19. It doesn’t stop with the trip http://www.youtube.com/watch?v=K6cwIy3pWMQ
  • 20. The new traveller
  • 21. The new traveller
    • Internet allows you to compare
    • Internet allows you to get the best price
    • Internet allows you to regroup
    • mobile allows you the same, but …
      • anywhere
      • at any time
  • 22. You changed ! Mobile coupon & ticketing
  • 23. You changed ! A visual connected world
  • 24. You changed ! Already old… video http://www.youtube.com/watch?v=6HDoRchR6Sg
  • 25. You changed ! Already old… video http://www.youtube.com/watch?v=T9gH_awoyxo
  • 26. You changed ! The mobile city guide http://www.youtube.com/watch?v=H9fwHV6go-E
  • 27. You changed ! The mobile city guide: London http://www.youtube.com/watch?v=LM6Ysv4YLjk
  • 28. You changed ! The mobile city guide: so far only 1 way information streams, or are there alternatives ?
  • 29. You changed ! Your personal travel guide http://www.youtube.com/watch?v=LeCtad5BplQ
  • 30. Let’s change the season Let’s look at the winter
  • 31. The future now Web: augmented reality http://www.youtube.com/watch?v=EtpNx7Y14d0
  • 32. The future now Finding the right slopes http://www.youtube.com/watch?v=vQ2UFoxBvJ0
  • 33. The future now Technology allows brands to give instant full experiences
  • 34. The future now The full experience http://www.youtube.com/watch?v=2Zfu3kIVOQw
  • 35. The consumer is in control Brand = dialogue
  • 36. The consumer is in control Brand = dialogue
  • 37. The consumer is in control Brand = dialogue
  • 38.  
  • 39. EVOLUTION ® DIGITAL Did you notice something about the examples? Almost no Tour operator driven examples! Time to start!
  • 40. And than there is…
  • 41. http://www.youtube.com/watch?v=UB606VwC-ik
  • 42. EVOLUTION ® DIGITAL Daily updates about social media, digital marketing, mobile marketing and lot’s more. Connect on Twitter! http://www.twitter.com/hanssmellinckx