®EVOLUTION     MARKETING CONSULTING             Tools & gadgets
Business Development                                           Innovation                           20 years experience   ...
What if…
Armed enough?
You just have started…
‘till death do us part!
Ask questions!
Office toolsReporting toolsE-mail tools             1                        hourSocial tools   Content Management
Office Tools
Standard office tools               From Day 1
Standard office tools                All major               companies                   Excel                   Word     ...
 Reading/sending e-  Calendar  mails               Tasks Managing notes      Contact list
 Overview of          Calendar of  meetings              colleagues Overview of tasks
 Excel is used for:   Media buying & reporting   Business cases   Marketing plan (budget)
Prezi... Forget it! The fastest way to get sea sick by seeingmediocre presentations + data is public (free                ...
Improve your presentation skills                 www.slideshare.com
Standard office tools                Projects...                 Powerpoint                  Project                   Visio
 Follow up projects Resource  management Cost management
   Decision charts   Organograms   Building plans   Network plans   Technical    flowcharting
Standard office tools               Database &                 CRM...                 Powerpoint                  Access
 Quick set-up  database CRM
Standard office tools               meetings...                  OneNote               But Evernote is                    ...
Evernote            OneNote Apple    Android PC                   PC                       Windows                   ...
Reporting Tools
FREE        PAYING Google      Sitecore (Adobe)              WebTrends              ComScore
 General  Site  metrics Technical  metrics Content  Merics Source &  campaign  metrics
 Google adwords campaigns Any campaign metrics (urchin code)
 Funnel marketing E-commerce Drop-offs
 Real-time    Site metrics
 Real-time dashboarding
Some concerns about Google... Not the complete sample!   Only 20%   Even paying version is not on complete    sample (d...
E-mail Tools
Low end           Middle            High end   Emailgarage      Exact Target               Selligent     Mailchimp       R...
A changing future From e-mail marketing to eCRM Look for companies member of IAB  Belgium/ UBA:   Free courses   Free ...
CRM tools
Social Tools
Social media tools Listening:           Facebook only:     Google Alerts      Socialbakers     Hootsuite          So...
Free tools
Free tools
The platforms itself
Survey... What?
Survey tools Surveymonkey Questionmark Google docs (free!) But also look at your campaign tools like:   Selligent   ...
Content Management
CMS vs DAM Content Management system Digital Asset Management                                         Publishing        ...
Blogs / Open      eCMSDAM              Source     Bridge          Typepad        SDL Tridion Adobe DAM          Wordpress ...
By the time youhit the jobmarket,30% of thispresentation willbe out of date
Thank You!@hanssmellinckxwww.onlinemarketingmanager.be
Tools for modern marketers
Tools for modern marketers
Tools for modern marketers
Tools for modern marketers
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Tools for modern marketers

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Tools for modern marketers

  1. 1. ®EVOLUTION MARKETING CONSULTING Tools & gadgets
  2. 2. Business Development Innovation 20 years experience founder Marketing Manager ®Evolution Social Marketing Forum HANS SMELLINCKX Interactive Marketing Social Media Sales & Marketing E-mail Marketing Mobile Marketing Digital Marketing Blogger Metrics, KPI’s & dashboarding Direct Marketing@hanssmellinckxwww.onlinemarketingmanager.be
  3. 3. What if…
  4. 4. Armed enough?
  5. 5. You just have started…
  6. 6. ‘till death do us part!
  7. 7. Ask questions!
  8. 8. Office toolsReporting toolsE-mail tools 1 hourSocial tools Content Management
  9. 9. Office Tools
  10. 10. Standard office tools From Day 1
  11. 11. Standard office tools All major companies Excel Word Powerpoint Outlook
  12. 12.  Reading/sending e-  Calendar mails  Tasks Managing notes  Contact list
  13. 13.  Overview of  Calendar of meetings colleagues Overview of tasks
  14. 14.  Excel is used for:  Media buying & reporting  Business cases  Marketing plan (budget)
  15. 15. Prezi... Forget it! The fastest way to get sea sick by seeingmediocre presentations + data is public (free version)
  16. 16. Improve your presentation skills  www.slideshare.com
  17. 17. Standard office tools Projects... Powerpoint Project Visio
  18. 18.  Follow up projects Resource management Cost management
  19. 19.  Decision charts Organograms Building plans Network plans Technical flowcharting
  20. 20. Standard office tools Database & CRM... Powerpoint Access
  21. 21.  Quick set-up database CRM
  22. 22. Standard office tools meetings... OneNote But Evernote is better
  23. 23. Evernote OneNote Apple  Android PC  PC  Windows Live
  24. 24. Reporting Tools
  25. 25. FREE PAYING Google  Sitecore (Adobe)  WebTrends  ComScore
  26. 26.  General Site metrics Technical metrics Content Merics Source & campaign metrics
  27. 27.  Google adwords campaigns Any campaign metrics (urchin code)
  28. 28.  Funnel marketing E-commerce Drop-offs
  29. 29.  Real-time  Site metrics
  30. 30.  Real-time dashboarding
  31. 31. Some concerns about Google... Not the complete sample!  Only 20%  Even paying version is not on complete sample (discuss until you get it) Google knows all
  32. 32. E-mail Tools
  33. 33. Low end Middle High end Emailgarage Exact Target Selligent Mailchimp Responsys Unica Ademar Emailvision Eloqua E-village Actito Million Handshakes eCircle scarcity
  34. 34. A changing future From e-mail marketing to eCRM Look for companies member of IAB Belgium/ UBA:  Free courses  Free workshops  Free resources
  35. 35. CRM tools
  36. 36. Social Tools
  37. 37. Social media tools Listening:  Facebook only:  Google Alerts  Socialbakers  Hootsuite  Social Labs  Tweetdeck  Social CMS  Ubervu  Wildfire  Engagor  Socialbakers  SM2/Alterian  Argyle  Radian6  Synthesio
  38. 38. Free tools
  39. 39. Free tools
  40. 40. The platforms itself
  41. 41. Survey... What?
  42. 42. Survey tools Surveymonkey Questionmark Google docs (free!) But also look at your campaign tools like:  Selligent  eCircle  etc
  43. 43. Content Management
  44. 44. CMS vs DAM Content Management system Digital Asset Management Publishing Content Management Digital Assets
  45. 45. Blogs / Open eCMSDAM Source Bridge Typepad SDL Tridion Adobe DAM Wordpress Adobe CQ5Documentum Joomla Ektron Drupal Alterian/Morello Elfresco Sitecore
  46. 46. By the time youhit the jobmarket,30% of thispresentation willbe out of date
  47. 47. Thank You!@hanssmellinckxwww.onlinemarketingmanager.be
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