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Strategic marketing day 2016: Omnichannel & business transformation

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Hans Smellinckx
Hans Smellinckx

Why do you need to change & what are the key aspects of the social acceleration. How you as marketing professional can adapt your marketing strategy to be closer to your audience. A story about change, thinking fast & slow!

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THE REAL CHALLENGE Hans Smellinckx
@hanssmellinckx Connect: @hanssmellinckx
@hanssmellinckx
@hanssmellinckx
@hanssmellinckx
@hanssmellinckx The reason behind The Madness
@hanssmellinckx
@hanssmellinckx ACCELERATION TIME = FLUIDE TECHNOLOGY ACCELERATION
@hanssmellinckx
@hanssmellinckx
@hanssmellinckx
@hanssmellinckx
@hanssmellinckx ACCELERATION TIME = FLUIDE TECHNOLOGY ACCELERATION SOCIOLOGIC ACCELERATION
@hanssmellinckx
@hanssmellinckx ACCELERATION TIME = FLUIDE TECHNOLOGY ACCELERATION SOCIOLOGIC ACCELERATION RYTHM OF LIFE
@hanssmellinckx
@hanssmellinckx PANIC MODUS
@hanssmellinckx ACCELERATION TIME = FLUIDE TECHNOLOGY ACCELERATION SOCIOLOGIC ACCELERATION RYTHM OF LIFE A self – propelling process
@hanssmellinckx “QUICK FIX PLEASE” INSTANT GRATIFICATION MINIMALE EFFORT…A LOT OF CHALLENGES RESULT
@hanssmellinckx
@hanssmellinckx
@hanssmellinckx
@hanssmellinckx YOUR BUSINESS PROCESSES? MARKETING SALES
@hanssmellinckx
@hanssmellinckx
@hanssmellinckx
@hanssmellinckx
@hanssmellinckx
@hanssmellinckx
@hanssmellinckx 2016: 16 2017: +100
@hanssmellinckx
@hanssmellinckx (digital) Business TransformationOmnichannel Marketing
@hanssmellinckx experience your products, try them out, feel them, I have the time, nurture clients with relevant content Think Slow
@hanssmellinckx immediate status update of delivery, online order process, emotional buys, (re)search products online Think Fast
@hanssmellinckx order “on the go”, we are on our way to deliver it to you Technology Acceleration
@hanssmellinckx I can share my new product with friends & family, I feel valued, Which one should I pick? Social Acceleration
@hanssmellinckx predictive modelling, pre-order, “the button”, domotica & robotics, anything that saves me time! Rythm of Life
@hanssmellinckx 99% OF BELGIAN BUSINESSES FAIL THE TEST!
@hanssmellinckx What are you changing tomorrow?
@hanssmellinckx
@hanssmellinckx @hanssmellinckx Presentation will be on

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Strategic marketing day 2016: Omnichannel & business transformation