®EVOLUTION INTERACTIVE MARKETING By Hans SmellinckxROISOCIAL MEDIA ®EVOLUTION
20 years experience founder Marketing Manager Direct & Digital ®Evolution Social Marketing ForumHANS SMELLINCKX Interactive Marketing Social Media Direct Marketing E-mail Marketing Mobile Marketing Digital Marketing Blogger Metrics, KPI’s & dashboarding Consultant & teacher ;-) @hanssmellinckx www.onlinemarketingmanager.be
Reporting on the platforms Fan info (facebook) • age split: in line with your target audience • location • languages • fan growth: day by day & total growth fan page stats (facebook) • visitors / views / source • Talking about you + reach Group members (Linkedin) Followers & mentions (Twitter)
Sales Reporting Social sales• per source / page• per fan (CRM)• average / fan (CRM) Can you generate Sales with Facebook?
Beyond Facebook... Social talks• Competitor analysis • who wins in talks, you or your competitor(s) When are people talking about you • analyse the peaks (key speaking moments) Who are your brand advocates and trolls Which themes are important for your brand • Story telling
More than 300,000 fans E-com shops Social media (offer & banners) More than 1 million integration contacts E-mail mktUsed in DM campaigns Travel Square integration TC inspiration website
Photo competition Social media integrationBOZAREXHIBITION Used in DM campaigns
Connecting the dots CRM SOCIALWEBSITE Relevant messages DATA MINING DATA MODELLING EMAIL MOBILE