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STIMA presentation Huis van deToekomst - social media bootcamp

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presentation I gave at the STIMA social media bootcamp at "Huis van de toekomst" - Stichting Marketing

presentation I gave at the STIMA social media bootcamp at "Huis van de toekomst" - Stichting Marketing

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  • 1. ®EVOLUTION INTERACTIVE MARKETING By Hans SmellinckxROISOCIAL MEDIA ®EVOLUTION
  • 2. 20 years experience founder Marketing Manager Direct & Digital ®Evolution Social Marketing ForumHANS SMELLINCKX Interactive Marketing Social Media Direct Marketing E-mail Marketing Mobile Marketing Digital Marketing Blogger Metrics, KPI’s & dashboarding Consultant & teacher ;-) @hanssmellinckx www.onlinemarketingmanager.be
  • 3. Dream ®EVOLUTION
  • 4. Social media types Featuring... ®EVOLUTION
  • 5. In action...
  • 6. Which type are you? Scary nut: don’t do social, too afraid Fancy nut: too good to be true, only fancy pages, but not possible to communicate with
  • 7. Which type are you?  Shiny nut: we do it and look at how WE do it, but only on social of course  Stumble upnut: we’ll do 500 things without knowing what we actually are doing
  • 8. Which type are you?  Sporty nut: let’s train, practice and execute  Train: learn how to improve your social presence  Practice: many failures make a good project  Execute: let’s do things!
  • 9. But... No ROI, than sporty nut becomes a wrong type of nut...
  • 10. Social reporting Beyond Facebook! ®EVOLUTION
  • 11. Focus
  • 12. Focus !  4.8 million  100,000 to 1 million  900,000  2.7 million
  • 13. What can be reported? ®EVOLUTION
  • 14. Reporting on the platforms Fan info (facebook) • age split: in line with your target audience • location • languages • fan growth: day by day & total growth fan page stats (facebook) • visitors / views / source • Talking about you + reach Group members (Linkedin) Followers & mentions (Twitter)
  • 15. Reporting on the platforms
  • 16. Engagement Interactions / amount of fans or reach
  • 17. Engagement
  • 18. Sales Reporting Social sales• per source / page• per fan (CRM)• average / fan (CRM) Can you generate Sales with Facebook?
  • 19. Beyond Facebook... Social talks• Competitor analysis • who wins in talks, you or your competitor(s) When are people talking about you • analyse the peaks (key speaking moments) Who are your brand advocates and trolls Which themes are important for your brand • Story telling
  • 20. More than 300,000 fans E-com shops Social media (offer & banners) More than 1 million integration contacts E-mail mktUsed in DM campaigns Travel Square integration TC inspiration website
  • 21. Photo competition Social media integrationBOZAREXHIBITION Used in DM campaigns
  • 22. Connecting the dots CRM SOCIALWEBSITE Relevant messages DATA MINING DATA MODELLING EMAIL MOBILE
  • 23. What the F* ?Which metrics? ®EVOLUTION
  • 24. Don’t overspend...  Global / local organisation  Spotlight brand  One brand or multiple brands  KPI’s  Social company
  • 25. Talk the right language
  • 26. Keep it simple – KPI’s Sales (B2C) / leads (B2B)  Amount + € Fans / visitors  Great stats for on a golf course  vs competitors Engagement compared to competitors
  • 27. It’s not a sprint!
  • 28. It’s a marathon!
  • 29. Questions ?
  • 30. ®EVOLUTION DIGITALwww.twitter.com/hanssmellinckx ®EVOLUTION