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Social Media presentation @ K Company

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Presentation at K Company's Summer Camp at Longeatude (Louvain-La-Neuve)

Presentation at K Company's Summer Camp at Longeatude (Louvain-La-Neuve)

Published in: Business, News & Politics

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Transcript

  • 1. Social MediaTowards the path ofXÇÄ|z{àÅxÇà
  • 2. Thomas Cook Belgium IAB BELGIUM 20 years experience Founder Marketing Manager ®Evolution Social Marketing ForumHANS SMELLINCKX Interactive Marketing Social Media TEDx Flanders E-mail Marketing Mobile Marketing Direct Marketing / DM Blogger Metrics, KPI’s & dashboarding E-commerce
  • 3.  Twitter: @hanssmellinckx Website: www.onlinemarketingmanager.be
  • 4. THE MENU
  • 5. THE HOAX
  • 6. STRATEGY
  • 7. THE PLAN
  • 8. THE BAD IDEA
  • 9. @ Thomas Cook
  • 10. THE HOAX
  • 11. THE CONSULTANT
  • 12. PRETTY PICTURES
  • 13. JUST FUN
  • 14. MORE THANJUST TALKS
  • 15. ONE MAN SHOW
  • 16. STRATEGY
  • 17. Company tunnel vision
  • 18. Changing people takes time
  • 19. THE PLAN
  • 20. Source: SEO Package UK
  • 21. PERFORMANCE
  • 22. THE BAD IDEA
  • 23. A good social media campaign is not...
  • 24. Brand ? Brand value? Recognition? Target audience? Where to get it?1 certainty : you will win a Cannes Lion!
  • 25. "Youre an idiot and a liar!" “Let’s hurry home and follow the earthquake news. And don’t forget to order your favorite KFC menu.”
  • 26. “Let’s hurry home and follow the earthquake news. And don’t forget to order your favorite KFC menu.”
  • 27. @ Thomas Cook
  • 28. FAILFAST
  • 29. The facts 30 Facebook pages 6 Twitter accounts 3 Pinterest accounts 2 Youtube channels 300,000 fans 2,000 followers 1 full time FTE
  • 30. CHALLENGE
  • 31. And yes, we are also doing aKLM’ke... Every month! Random Act of Kindness
  • 32. DATA CLUTTER
  • 33. Connecting the dots CRM SOCIALWEBSITE Relevant messag DATA MINING EMAIL DATA MODELLING MOBILE
  • 34. It’s not a sprint!
  • 35. It’s a marathon!
  • 36. Sales succesSales LeadsCommunication & marketing
  • 37. SUCCESS