Email Marketing: best practices

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Email Marketing: best practices - Presentation Transcript

  1. D online irect igital Marketing Unleash the rockstar
  2. D online irect igital Marketing
  3. D online irect igital Marketing
  4. E-mail Marketing History A bit of
  5. Marketing 20 th Century Shout and the Consumers will hear you !
  6. Marketing 21 st Century is gone The world how we knew it, but the principles stayed alive!
  7. Marketing 21 st Century Cheesy... Push Marketing Broadcasting online Broadcasting offline
  8. Marketing 21 st Century The consumer changed
  9. D irect Marketing st Century igital 21 C2C
  10. D irect Marketing st Century igital 21 C2C Information overload
  11. D irect Marketing st Century igital 21 C2C Information overload Techology blocks
  12. D irect Marketing st Century igital 21 C2C Information overload Techology blocks The consumer’s view
  13. D irect Marketing st Century igital 21 C2C...
  14. D irect Marketing st Century igital 21 The consumer talks Blog Landscape back
  15. D irect Marketing st Century igital The consumer 21 talks together Blogs • video sharing • picture sharing • presentation sharing • feeds & wikis • communities B2B • communities C2C • product comparison • podcasts • chat programs/websites
  16. D irect Marketing st Century igital 21 Information overload...
  17. D irect Marketing st Century igital 21 messages per day 3000 Relevance target group • message
  18. D irect Marketing st Century igital 21 Subject line X 3 to 5 sec. before
  19. D irect Marketing st Century igital 21 Technology Blocks...
  20. D irect Marketing st Century igital 21 • SPAM filtering automated ESP / ISP / Spamcop ... • SPAM filtering consumer “report spam” • Different tools Outlook / Hotmail / Gmail / Lotus Notes ... • Different media Offline / web based / mobile
  21. D irect Marketing st Century igital 21 Will not Yo u r m e s s a g e be see n
  22. D irect Marketing st Century igital 21 Blocked images ?????
  23. D irect Marketing st Century igital 21 Good Bad
  24. D irect Marketing st Century igital 21 FOLD unnecessary image ?
  25. D irect Marketing st Century igital 21 C Call to action very visible Alt tags present Text on images where possible Eye influence
  26. D irect Marketing st Century igital 21 The consumer’s view...
  27. D irect Marketing st Century igital 21 is deleted Yo u r m e s s a g e in less than 20 seconds
  28. D irect Marketing st Century igital 21 Step 1 Step 2 Step 3
  29. D irect Marketing st Century igital 21
  30. D irect Marketing st Century igital 21 Remember... • Keep it simple clear call to action good balance design / text simple text (max. 1 paragraph) • SPAM influence subject without capitals subject without special characters avoid certain words from address: no “no - reply” • Design freaks no CSS (max.in - line CSS) ALT tags filled in remove text from images where possible no programming (java / flash/...)
  31. D irect Marketing st Century igital 21 does not end E-mail marketing with the e-mail
  32. D irect Marketing st Century igital 21 Break down in experience: reak Design What’s in it for me ?
  33. D irect Marketing st Century igital 21 Break down in personalisation: Language selection Offer cannot be found on website
  34. Hans Smellinckx Brand Manager Permesso.be +32 (0)2 555 96 04 www.permesso.be Or connect on linkedin!

+ hans Smellinckxhans Smellinckx, 11 months ago

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What to think about when starting e-mail marketing. more

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