• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
PHL - presentatie "your website sucks"
 

PHL - presentatie "your website sucks"

on

  • 1,116 views

Provinciale Hogeschool Hasselt - Presentation about how to create appealing websites.

Provinciale Hogeschool Hasselt - Presentation about how to create appealing websites.

Statistics

Views

Total Views
1,116
Views on SlideShare
1,113
Embed Views
3

Actions

Likes
0
Downloads
12
Comments
0

3 Embeds 3

http://twitter.com 1
http://paper.li 1
http://www.slashdocs.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    PHL - presentatie "your website sucks" PHL - presentatie "your website sucks" Presentation Transcript

    • EVOLUTION ® DIGITAL YOUR WEBSITE SUCKS!
    • Always on…
      • Digital Marketing Manager Thomas Cook Belgium
      • Founder Social Marketing Forum
      • Chairman e-mail mkt taskforce IAB Belgium
      • Blogger @ belgiancowboys.be, molblog.nl , onlinemarketingmanager.be
      • Co-author of:
      Always on…
    • Always on…
      • twitter.com/hanssmellinckx
      • facebook.com/smellinckx
      • www.onlinemarketingmanager.be
      Always on…
    • Your website still sucks! http://www.youtube.com/watch?v=1m_VPvVXexo
    • It’s about the people using it
    • The “human” changed
    • The old “straight line” recipe: Buyer shop sell happy customer
    • No more straight line
    • You are not alone anymore
    • Why people go online
    • Why people go online CONVENIENCE
    • And… it’s not about technology!
    • HUMAN BEHAVIOUR SCREENS
    • Problem 1: the structure
    • Problem 1: the structure
      • Did you really put your target audience central?
      • Can the main goal be achieved in 5 seconds ?
      • Is there 1 focus the whole way through?
      Problem 1: the structure
    • Problem 1: the structure
    • Problem 1: the structure
    • Source: Netway Problem 1: the structure
    • Think about…
    • The first thing users “see”
    • The first thing users “see”
    • The first thing users “see”
    • The first thing users “see”
    • So…
      • Yes to wireframes
      • No to “we think our audience likes”
      • Involve your target audience!
      So…
    • Problem 2: the “website”
      • Splinternet
      • Social media
      Problem 2: the “website”
    • Problem 2: the “website”
    • Problem 2: the “website”
    • Problem 2: the “website”
    • Problem 2: the “website”
    •  
    • Problem 2: the “website”
    • Problem 3: the sales funnel
    • So…
      • yes, we just increased the inflow
      • Should be:
      • Yes, we implemented:
        • A/B testing
        • Multivariate testing
        • Abandon cart campaigns
        • Segmentation & RFM modelling
      Question: did you actually do something to improve the funnel on its own?
    • How to flip the funnel http://www.youtube.com/watch?v=McmEyr0oWew
      • You can only flip the funnel if you know your customer:
      • Likes
      • Dislikes
      • Behaviour
      Problem 4: flipping the funnel
    • Create a DNA of your customer
    • Create a DNA of your campaigns
    • Integration is key! Through the lines
    • Yes you can create… www.nikeid.com
    • EVOLUTION ® DIGITAL Slideshare.com/hans1604
    • EVOLUTION bvba ® DIGITAL www.twitter.com/hanssmellinckx