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Mediplanet 10 years - social media & mobile in the pharmaceutical industry

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Presentation about social media and mobile use in the pharmaceutical industry. Done during the festivities of the 10 years birthday of Mediplanet/Pharmaplanet

Presentation about social media and mobile use in the pharmaceutical industry. Done during the festivities of the 10 years birthday of Mediplanet/Pharmaplanet

Published in: Business, News & Politics

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Transcript

  • 1. DIGITAL TRENDS
  • 2. HANS SMELLINCKX Digital Marketing Manager 20 years experience founder Social Marketing Forum ®Evolution Social Media E-mail Marketing Digital Marketing Interactive Marketing Mobile Marketing Metrics, KPI’s & dashboarding Blogger
  • 3.
    • Pharmaceutical industry needs to go to the consumer
    • & stop thinking they will come to you!
    • Socialnomics & a translucent digital world !
  • 4.
    • Pharmaceutical industry
    • Perceives itself as a regulatory vacuum
    • OPEN YOUR MIND
  • 5. http://www.youtube.com/watch?v=D_cmT-mNSV4
  • 6. Source:Social media tracker - 2010 Don’t ignore the facts
  • 7. Source:IAB Belgium- 2010 Don’t ignore the facts + 6 million Belgians are online!
  • 8. Source:IAB Belgium- 2010 Don’t ignore the facts
  • 9.  
  • 10.  
  • 11. Facebook in Belgium 5.4 million ALL age groups 2.9 million daily users Linkedin in Belgium 0.9 million professionals
  • 12. Consumer changed
  • 13. The old recipe: Buyer brand sell happy consumer
  • 14. No more a straight line
  • 15. People talk! Technology allows consumers to talk to each other on a global scale
  • 16. Consumer is in control Jetblue… http:// www.youtube.com/watch?v =K6cwIy3pWMQ
  • 17. Consumer is in control Brand = dialogue
  • 18. Consumer is in control Brand = dialogue
  • 19. The mobile consumer 35% of Belgians own a Smartphone
  • 20. The mobile consumer 75% of c-level own a Blackberry
  • 21. The mobile consumer Mobile internet traffic will double year over year, the next 3 years!
  • 22. YOU changed A visual connected world
  • 23. YOU changed
  • 24. YOU changed
  • 25.
    • So basically…
      • Consumer moved fully online
      • Consumer talks & punishes brands online
      • There is a new kid on the block: mobile
      • Mobile will cause an even bigger disrupt
      • But consumers still use the traditional channels as well
    • And where is the pharmaceutical industry?
  • 26.
    • Not yet consumer driven…
      • Very low activity towards consumers
      • Only using traditional channels to professionals
          • On a good way?
      • No transparency
      • Wild cat moves when it goes wrong
      • You need to get the trust back from consumers (to survive?)
  • 27.  
  • 28. Biggest network of healthcare pro’s 1.7 million members
  • 29. If we can’t get help from the brands, we’ll do it ourselves! Founder Patientslikeme
  • 30. Johnson & Johnson
  • 31. ePatients
  • 32. Education…
  • 33.
    • where are the belgian initiatives?
    • Time to act…
    • www.slideshare.com/hans1604
  • 34. Interactive Marketing Consultants Hans Smellinckx Twitter.com/hanssmellinckx www.onlinemarketingmanager.be