Marketing: bring the love back

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Dear marketer, time to bring the love back to your branding strategy. Talking about social media, big data and multi-channel marketing

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Marketing: bring the love back

  1. 1. Dear MarketerBRING THELOVE BACK Marketing
  2. 2. Brands need to engage
  3. 3. Once upon a time
  4. 4. Passion Socially Shop Expertembedded owner Human
  5. 5. We lost it!Automatisation
  6. 6. Our customerReduced to a number Target group
  7. 7. DATA
  8. 8. Morenumbers Target groups
  9. 9. Don’t fence off your customer
  10. 10. 20 – 25 year old Female Student SingleUniversity student No childrenLower social class
  11. 11. Really?
  12. 12. ? Hobby Interests Pets Living togetherStill living at home shopaholic
  13. 13. ?Data connection Mobile savy E-commerce Real-time mobile useWorkplace vs livingBrand ambassador
  14. 14. When was the last time you gavesomething to your customers?Which wasn’t a promotion!
  15. 15. Is your brand locally/sociallyembedded?Without the objective to sell!
  16. 16. A relationship… …is a two way street!
  17. 17. Reconnect
  18. 18. Break down barriers
  19. 19. We live in an era where we never had so much data to use to personalise
  20. 20. Surprise Stand out
  21. 21. sometimesTo give back
  22. 22. Multi-channel website Mobile website App Social media Call center Direct Marketing Out of home RetailE-mail marketing Employees YOU SEO & SEA POS communication
  23. 23. Beyond a10 AM to 6 PMmentality
  24. 24. Break downinternal silos
  25. 25. What’s yourHappiness index?
  26. 26. Ripple effect
  27. 27. HANS SMELLINCKX 30 something multi-channel marketerContact me! www.twitter.com/hanssmellinckx www.onlinemarketingmanager.be

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