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Marketing: bring the love back
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Marketing: bring the love back

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Dear marketer, time to bring the love back to your branding strategy. Talking about social media, big data and multi-channel marketing

Dear marketer, time to bring the love back to your branding strategy. Talking about social media, big data and multi-channel marketing

Published in: Business

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Transcript

  • 1. Dear MarketerBRING THELOVE BACK Marketing
  • 2. Brands need to engage
  • 3. Once upon a time
  • 4. Passion Socially Shop Expertembedded owner Human
  • 5. We lost it!Automatisation
  • 6. Our customerReduced to a number Target group
  • 7. DATA
  • 8. Morenumbers Target groups
  • 9. Don’t fence off your customer
  • 10. 20 – 25 year old Female Student SingleUniversity student No childrenLower social class
  • 11. Really?
  • 12. ? Hobby Interests Pets Living togetherStill living at home shopaholic
  • 13. ?Data connection Mobile savy E-commerce Real-time mobile useWorkplace vs livingBrand ambassador
  • 14. When was the last time you gavesomething to your customers?Which wasn’t a promotion!
  • 15. Is your brand locally/sociallyembedded?Without the objective to sell!
  • 16. A relationship… …is a two way street!
  • 17. Reconnect
  • 18. Break down barriers
  • 19. We live in an era where we never had so much data to use to personalise
  • 20. Surprise Stand out
  • 21. sometimesTo give back
  • 22. Multi-channel website Mobile website App Social media Call center Direct Marketing Out of home RetailE-mail marketing Employees YOU SEO & SEA POS communication
  • 23. Beyond a10 AM to 6 PMmentality
  • 24. Break downinternal silos
  • 25. What’s yourHappiness index?
  • 26. Ripple effect
  • 27. HANS SMELLINCKX 30 something multi-channel marketerContact me! www.twitter.com/hanssmellinckx www.onlinemarketingmanager.be