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Presentation I gave at Thomas Cook, with a few examples of social comemrce, mobile commerce, social media, augmented reality and several great examples in the travel world.

Presentation I gave at Thomas Cook, with a few examples of social comemrce, mobile commerce, social media, augmented reality and several great examples in the travel world.

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  • T mobile Flashmob
  • Flashmob Anwterpen
  • Transcript

    • 1. Internet in Belgium Towards social brands April 7th, 2010 INTERNET IN BELGIUM
    • 2. Always on…
      • twitter.com/hanssmellinckx
      • facebook.com/smellinckx
      • www.onlinemarketingmanager.be
      • www.socialmarketingforum.eu
      • Co-author of:
      #TCB2010
    • 3. EVOLUTION ® People will say in 2050, 2010 was just the beginning of this revolution Seth Godin, Antwerp
    • 4.  
    • 5. http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
    • 6. Internet in Belgium is… STATS CONSUMER SHIFTS SOCIAL MEDIA MOBILE
    • 7. Pure stats Sources Insites Consulting IAB Belgium IAB Europe TNS Infratest
    • 8. The customer journey Intent BUY +/- 14 days!
    • 9. Internet penetration
    • 10. Internet penetration in Belgium
    • 11. Speed in Belgium
    • 12. Digital Divide
    • 13. When online?
      • 90 minutes per day online / 15 days per month
    • 14.  
    • 15.  
    • 16. Facebook in Belgium Place 23
    • 17. Facebook in Belgium
    • 18. Facebook in Belgium
    • 19. Which channels consulted to research for a trip?
    • 20. Overall satisfaction !
    • 21.  
    • 22.  
    • 23. Shifts in human digital behaviour “ If Facebook's growth continues the way it has been, perhaps it should be considered Google's greatest threat (when I say threat, I mean competition) - maybe not in general search, but in terms of where advertisers are spending their money. ” (WebProNews) SHIFT 1
    • 24. Shifts in human digital behaviour SHIFT 2
    • 25. Real time
      • Searches
      • Commerce
      • Behaviour
      • Mobilised world
      • relations
      • Not in 6 months… NOW!
    • 26. Shifts in human digital behaviour SHIFT 3
    • 27. Mobile is not a trend it’s here! 120% penetration in Belgium Look beyond the app
    • 28.  
    • 29.  
    • 30.  
    • 31. If brands don’t give us value, we will…
    • 32. The Belgian consumer…
      • Is willingly to buy online!
      • Is not very satisfied of its online experience
      • Is talking to other consumers!
      • Is regrouping itself….
    • 33. EVOLUTION ® IS COMING IS ALREADY HERE!
    • 34. http://www.youtube.com/watch?v=VQ3d3KigPQM
    • 35. Not in Belgium?
    • 36. http://www.youtube.com/watch?v=7EYAUazLI9k
    • 37. People do regroup themselves…
    • 38. And than the big guns…
    • 39. Other brands under fire http://www.youtube.com/watch?v=XavZc6X--tA
    • 40. We are fed up with the marketing machine called Susan Boyd
    • 41. And a last one… "Were they really expecting the consumer to make nice and create very pleasant movies?" he asked. "If they were, they haven't looked at anything on YouTube." http://www.youtube.com/watch?v=SD6c-C0Z5r4
    • 42. It’s not all negative!!! http://www.youtube.com/watch?v=i-hXcRtbj1Y
    • 43. Internet in Belgium YOU
    • 44. Traditional business methods do survive
      • Knowing your customer
      • Having a good product
      • Being on the right location
      • Having a good availability/stock
      • Being personal & relevant
      • Having a great after sales strategy
    • 45. But it’s packaged differently
    • 46. But it’s packaged differently Social commerce s-commerce Mobile commerce m-commerce
    • 47. But it’s packaged differently Mobile application Mobile internet website
    • 48.  
    • 49.  
    • 50.  
    • 51. Other travel ideas
    • 52. But it’s packaged differently
      • Social commerce, how far can we go:
      http://www.youtube.com/watch?v=NxQZuo6pFUw
    • 53.
      • Ask yourself the question…
      • Would you like to show off the holiday you bought?
      • Are you influenced by other people’s opinion about your trip?
      http://www.youtube.com/watch?v=ZoNgM9slaAI
    • 54. WEB + MOBILE + SOCIAL +real life
    • 55.  
    • 56. Challenge in Belgium
      • High
      • telecommunication
      • Rates
      • But… free wifi in larger cities
      • But 2… Mobile Vikings
    • 57. The consumer is in control…
    • 58.  
    • 59. The consumer is in control, but loves to be valued
    • 60. EVOLUTION ® You are living the…
    • 61. The shop around the corner