Digital Marketing

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Presentation I gave at Thomas Cook, with a few examples of social comemrce, mobile commerce, social media, augmented reality and several great examples in the travel world.

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  • T mobile Flashmob
  • Flashmob Anwterpen
  • Digital Marketing

    1. 1. Internet in Belgium Towards social brands April 7th, 2010 INTERNET IN BELGIUM
    2. 2. Always on… <ul><li>twitter.com/hanssmellinckx </li></ul><ul><li>facebook.com/smellinckx </li></ul><ul><li>www.onlinemarketingmanager.be </li></ul><ul><li>www.socialmarketingforum.eu </li></ul><ul><li>Co-author of: </li></ul>#TCB2010
    3. 3. EVOLUTION ® People will say in 2050, 2010 was just the beginning of this revolution Seth Godin, Antwerp
    4. 5. http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
    5. 6. Internet in Belgium is… STATS CONSUMER SHIFTS SOCIAL MEDIA MOBILE
    6. 7. Pure stats Sources Insites Consulting IAB Belgium IAB Europe TNS Infratest
    7. 8. The customer journey Intent BUY +/- 14 days!
    8. 9. Internet penetration
    9. 10. Internet penetration in Belgium
    10. 11. Speed in Belgium
    11. 12. Digital Divide
    12. 13. When online? <ul><li>90 minutes per day online / 15 days per month </li></ul>
    13. 16. Facebook in Belgium Place 23
    14. 17. Facebook in Belgium
    15. 18. Facebook in Belgium
    16. 19. Which channels consulted to research for a trip?
    17. 20. Overall satisfaction !
    18. 23. Shifts in human digital behaviour “ If Facebook's growth continues the way it has been, perhaps it should be considered Google's greatest threat (when I say threat, I mean competition) - maybe not in general search, but in terms of where advertisers are spending their money. ” (WebProNews) SHIFT 1
    19. 24. Shifts in human digital behaviour SHIFT 2
    20. 25. Real time <ul><li>Searches </li></ul><ul><li>Commerce </li></ul><ul><li>Behaviour </li></ul><ul><li>Mobilised world </li></ul><ul><li>relations </li></ul><ul><li>Not in 6 months… NOW! </li></ul>
    21. 26. Shifts in human digital behaviour SHIFT 3
    22. 27. Mobile is not a trend it’s here! 120% penetration in Belgium Look beyond the app
    23. 31. If brands don’t give us value, we will…
    24. 32. The Belgian consumer… <ul><li>Is willingly to buy online! </li></ul><ul><li>Is not very satisfied of its online experience </li></ul><ul><li>Is talking to other consumers! </li></ul><ul><li>Is regrouping itself…. </li></ul>
    25. 33. EVOLUTION ® IS COMING IS ALREADY HERE!
    26. 34. http://www.youtube.com/watch?v=VQ3d3KigPQM
    27. 35. Not in Belgium?
    28. 36. http://www.youtube.com/watch?v=7EYAUazLI9k
    29. 37. People do regroup themselves…
    30. 38. And than the big guns…
    31. 39. Other brands under fire http://www.youtube.com/watch?v=XavZc6X--tA
    32. 40. We are fed up with the marketing machine called Susan Boyd
    33. 41. And a last one… &quot;Were they really expecting the consumer to make nice and create very pleasant movies?&quot; he asked. &quot;If they were, they haven't looked at anything on YouTube.&quot; http://www.youtube.com/watch?v=SD6c-C0Z5r4
    34. 42. It’s not all negative!!! http://www.youtube.com/watch?v=i-hXcRtbj1Y
    35. 43. Internet in Belgium YOU
    36. 44. Traditional business methods do survive <ul><li>Knowing your customer </li></ul><ul><li>Having a good product </li></ul><ul><li>Being on the right location </li></ul><ul><li>Having a good availability/stock </li></ul><ul><li>Being personal & relevant </li></ul><ul><li>Having a great after sales strategy </li></ul>
    37. 45. But it’s packaged differently
    38. 46. But it’s packaged differently Social commerce s-commerce Mobile commerce m-commerce
    39. 47. But it’s packaged differently Mobile application Mobile internet website
    40. 51. Other travel ideas
    41. 52. But it’s packaged differently <ul><li>Social commerce, how far can we go: </li></ul>http://www.youtube.com/watch?v=NxQZuo6pFUw
    42. 53. <ul><li>Ask yourself the question… </li></ul><ul><li>Would you like to show off the holiday you bought? </li></ul><ul><li>Are you influenced by other people’s opinion about your trip? </li></ul>http://www.youtube.com/watch?v=ZoNgM9slaAI
    43. 54. WEB + MOBILE + SOCIAL +real life
    44. 56. Challenge in Belgium <ul><li>High </li></ul><ul><li>telecommunication </li></ul><ul><li>Rates </li></ul><ul><li>But… free wifi in larger cities </li></ul><ul><li>But 2… Mobile Vikings </li></ul>
    45. 57. The consumer is in control…
    46. 59. The consumer is in control, but loves to be valued
    47. 60. EVOLUTION ® You are living the…
    48. 61. The shop around the corner

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