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DMF - Digital Marketing First 2011 - Belgian E-mail marketing Benchmarks
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DMF - Digital Marketing First 2011 - Belgian E-mail marketing Benchmarks

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The e-mail benchmarks 2011 are out for Belgium. IAB Belgium is presenting its newest version of the e-mail marketing benchmarks.

The e-mail benchmarks 2011 are out for Belgium. IAB Belgium is presenting its newest version of the e-mail marketing benchmarks.

Published in Business , Technology
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Transcript

  • 1. E-Mail Benchmarks
    Panel discussion
  • 2. E-mail taskforce
    Education & training
    Research & development
  • 3. E-mail taskforce
    The panel
    Elvire Van Ooteghem (WDM/Permesso.be)
    Frank Wertelaers (Concentra)
    Hans Smellinckx (Thomas Cook Group Belgium & ®Evolution)
    Frederik Van Wynsberghe (Pebble Media)
    Benoit Denayer (Citobi)
  • 4. 3 battles
    Open, delivery rate, bounce rate
    Test ‘till you die!
    Who’s afraid of the big bad data wolf?
  • 5. Battle 1
    Open rate - delivery rate - bounce rate
  • 6. 2011 becnhmarks
    • Delivery rate
    Dutch 97,4% 95,3% 94,05%
    French 95,0% 93,51% 94,55%
    • Unique Open rate
    Dutch 26,2% 25,29% 22,43%
    French 22,4% 20,74% 16,33%
    • CTR
    Dutch 8,9% 7,32% 5,52%
    French 6,3% 5,3% 3,94%
    2011
    2009/10
  • 7. Battle 2
    Test ‘till you die!
  • 8. Test ‘till you die…
    Are we really testing?
    Are we always sending out on the same day?
    Why aren’t we testing?
    Who’s to blame?
    The team that needs 5 departments to work together?
    The company structure not adapted to 2011?
    Benefits?
  • 9. Battle 3
    Who’s afraid of the big bad data wolf?
  • 10. Who’s afraid of the big bad data wolf!
    What can be achieved with good data management?
    Financial benefits?
    Costs? Do we all need to implement big systems?
  • 11. Want to know more?
    October 25th
    IAB Benchmark Breakfast
    www.iab-belgium.be