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DMF - Digital Marketing First 2011 - Belgian E-mail marketing Benchmarks
DMF - Digital Marketing First 2011 - Belgian E-mail marketing Benchmarks
DMF - Digital Marketing First 2011 - Belgian E-mail marketing Benchmarks
DMF - Digital Marketing First 2011 - Belgian E-mail marketing Benchmarks
DMF - Digital Marketing First 2011 - Belgian E-mail marketing Benchmarks
DMF - Digital Marketing First 2011 - Belgian E-mail marketing Benchmarks
DMF - Digital Marketing First 2011 - Belgian E-mail marketing Benchmarks
DMF - Digital Marketing First 2011 - Belgian E-mail marketing Benchmarks
DMF - Digital Marketing First 2011 - Belgian E-mail marketing Benchmarks
DMF - Digital Marketing First 2011 - Belgian E-mail marketing Benchmarks
DMF - Digital Marketing First 2011 - Belgian E-mail marketing Benchmarks
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DMF - Digital Marketing First 2011 - Belgian E-mail marketing Benchmarks

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The e-mail benchmarks 2011 are out for Belgium. IAB Belgium is presenting its newest version of the e-mail marketing benchmarks.

The e-mail benchmarks 2011 are out for Belgium. IAB Belgium is presenting its newest version of the e-mail marketing benchmarks.

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  • 1. E-Mail Benchmarks<br />Panel discussion<br />
  • 2. E-mail taskforce<br />Education & training<br />Research & development<br />
  • 3. E-mail taskforce<br />The panel<br />Elvire Van Ooteghem (WDM/Permesso.be)<br />Frank Wertelaers (Concentra)<br />Hans Smellinckx (Thomas Cook Group Belgium & ®Evolution)<br />Frederik Van Wynsberghe (Pebble Media)<br />Benoit Denayer (Citobi)<br />
  • 4. 3 battles<br />Open, delivery rate, bounce rate<br />Test ‘till you die!<br />Who’s afraid of the big bad data wolf?<br />
  • 5. Battle 1<br />Open rate - delivery rate - bounce rate<br />
  • 6. 2011 becnhmarks<br /><ul><li>Delivery rate</li></ul>Dutch 97,4% 95,3% 94,05%<br /> French 95,0% 93,51% 94,55%<br /><ul><li>Unique Open rate</li></ul> Dutch 26,2% 25,29% 22,43%<br /> French 22,4% 20,74% 16,33%<br /><ul><li>CTR</li></ul> Dutch 8,9% 7,32% 5,52%<br /> French 6,3% 5,3% 3,94%<br />2011<br />2009/10<br />
  • 7. Battle 2<br />Test ‘till you die!<br />
  • 8. Test ‘till you die…<br />Are we really testing?<br />Are we always sending out on the same day?<br />Why aren’t we testing? <br />Who’s to blame?<br />The team that needs 5 departments to work together?<br />The company structure not adapted to 2011?<br />Benefits?<br />
  • 9. Battle 3<br />Who’s afraid of the big bad data wolf?<br />
  • 10. Who’s afraid of the big bad data wolf!<br />What can be achieved with good data management?<br />Financial benefits?<br />Costs? Do we all need to implement big systems?<br />
  • 11. Want to know more?<br />October 25th<br />IAB Benchmark Breakfast<br />www.iab-belgium.be<br />

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