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Digital (R)evolution

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A short overview of the digital (r)evolution awaiting us, or are we already in the middle of it?

A short overview of the digital (r)evolution awaiting us, or are we already in the middle of it?

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Digital (R)evolution Digital (R)evolution Presentation Transcript

  • EVOLUTION ® DIGITAL A presentation by Hans Smellinckx
  • Always on…
    • www.twitter.com/hanssmellinckx
    • www.onlinemarketingmanager.be
    • Co-author of:
    Always on…
  • http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
  •  
  • Don’t ignore the facts Source:Social media tracker - 2010
  • Don’t ignore the facts Source:IAB Belgium- 2010
  • Don’t ignore the facts Source:IAB Belgium- 2010
  •  
  •  
  • Facebook in Belgium Place 24
  • Facebook in Belgium
  • The consumer changed
  • No more straight line
  • You changed ! Xbox Kinetic http://www.youtube.com/watch?v=9ZJSiSc12Oo
  • You changed ! Mobile coupon & ticketing
  • You changed ! Mobile http://www.youtube.com/watch?v=EtpNx7Y14d0
  • You changed ! Mobile http://www.youtube.com/watch?v=b64_16K2e08
  • You changed ! Web: augmented reality http://www.youtube.com/watch?v=NxQZuo6pFUw
  • You changed ! augmented reality http://www.youtube.com/watch?v=PGu0N3eL2D0 http://www.youtube.com/watch?v=kUI9zrjxaEQ&p=2B5FD8FF1ED0263D&playnext=1&index=14
  • You changed ! A visual connected world
  • The consumer is in control Brand = dialogue
  • The consumer is in control Brand = dialogue
  •  
  • PEOPLE CHANGE… RELATIONS CHANGE…
  • EVOLUTION ® DIGITAL www.twitter.com/hanssmellinckx