B2B International Market EvaluationJune 12th, 20131:00 EDTYour webinar will begin shortly…
B2B International Market EvaluationJune 12th, 20131:00 EDT
B2B International Market EvaluationIntroductionQuestions: Please use the Q&A pod located at the bottom of your screenAudio...
B2B International Market EvaluationBackground on Hanover Research Market and institutional research firm headquartered in...
B2B International Market EvaluationOutlineDuring today’s webinar, we will cover the following topics: An examination of k...
B2B International Market EvaluationA Comprehensive Market Research StrategyFive key components to asuccessful, comprehensi...
B2B International Market EvaluationA Comprehensive Market Research Strategy Market assessments provide directional guidan...
B2B International Market EvaluationWhat makes B2B and “international” unique?B2Bs typically face more complex decisions th...
B2B International Market EvaluationHow do we define a comprehensive market evaluation?Fundamentals Size, growth, drivers...
B2B International Market EvaluationWhat is the goal of a market evaluation?Define, differentiate, and prioritize opportuni...
B2B International Market EvaluationResources and Techniques Earnings reports Patent filings Industry surveys/interviews...
B2B International Market EvaluationWhat is a market evaluation not?Market evaluations are intended to be a high-level docu...
B2B International Market EvaluationHow do I incorporate market research into my strategic planningprocesses? Build a know...
B2B International Market EvaluationQ&ARyland PotterContent Director, Market Insight Centerrpotter@hanoverresearch.com
Testing Adobe Connect with Hanover StaffThank YouThank you for participating in this Hanover Research webinar. A link to t...
Upcoming SlideShare
Loading in …5
×

B2B International Market Evaluation : Market Research

790 views

Published on

b2b,bric,competitive advantage,competitive intelligence,global expansion,hanover research,industry monitoring,international market evaluation,market assessment,market intelligence,market research, corporate strategy

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
790
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

B2B International Market Evaluation : Market Research

  1. 1. B2B International Market EvaluationJune 12th, 20131:00 EDTYour webinar will begin shortly…
  2. 2. B2B International Market EvaluationJune 12th, 20131:00 EDT
  3. 3. B2B International Market EvaluationIntroductionQuestions: Please use the Q&A pod located at the bottom of your screenAudio: Participants can choose to use the microphone and speaker capabilitiesthrough their computer or phone. Please call into the telephone conferenceline if you’d like to use the audio through your phone.+(877) 273-4202; Access Code: 4705008Audio problems: Please email amoynihan@hanoverresearch.comor call (434) 220-1687.Recording: All webinar registrants will be emailed a link to access the recordedwebinar and additional materials.
  4. 4. B2B International Market EvaluationBackground on Hanover Research Market and institutional research firm headquartered in Washington, DC We provide solutions in the areas of: Market Assessment Customer Knowledge Product Management Data Insights Marketing & Brand Strategy Today’s topic is of particular importance as we work to help our clients accessnew markets and gain a competitive advantage globally
  5. 5. B2B International Market EvaluationOutlineDuring today’s webinar, we will cover the following topics: An examination of key market evaluation strategies Case studies of the use of market evaluation strategies Q&ARyland PotterHanover ResearchPresenter:
  6. 6. B2B International Market EvaluationA Comprehensive Market Research StrategyFive key components to asuccessful, comprehensivemarket research strategyBrand&MarketingStrategy Market AssessmentProduct ManagementDataInsightsCustomerKnowledgePartnershipEvaluationWin/ LossAnalysisLoyaltyBrand Attitude and UsageBrand PositioningPerformance Dri versCustomer AcquisitionSegmentation,Targeting & PositioningVoice of theCustomerTrend AnalysisMarket Sizing & ShareIndustry MonitoringCompetiti ve IntelligenceConceptTestingOpportunity AnalysisPricing & DemandPost-Launch AssessmentSpatial InsightsPredictive AnalyticsForecastingDataVisualizationDataMining Feature PreferencesBrand AwarenessBrand&MarketingStrategy Market AssessmentProduct ManagementDataInsightsCustomerKnowledgePartnershipEvaluationWin/ LossAnalysisLoyaltyBrand Attitude and UsageBrand PositioningPerformance Dri versCustomer AcquisitionSegmentation,Targeting & PositioningVoice of theCustomerTrend AnalysisMarket Sizing & ShareIndustry MonitoringCompetiti ve IntelligenceConceptTestingOpportunity AnalysisPricing & DemandPost-Launch AssessmentSpatial InsightsPredictive AnalyticsForecastingDataVisualizationDataMining Feature PreferencesBrand Awareness
  7. 7. B2B International Market EvaluationA Comprehensive Market Research Strategy Market assessments provide directional guidance such as: Strategic growth Product planning Budgeting It is important to understand the size of an opportunity as well as: Drivers Risk factors Unmet needs Current state of competition
  8. 8. B2B International Market EvaluationWhat makes B2B and “international” unique?B2Bs typically face more complex decisions than B2C counterparts Smaller customer bases Longer lead times Longer sales and supplier evaluation cyclesOn the international side, you don’t know what you don’t know Missing and/or inconsistent data Difficult to do objectively A cornerstone of companies’ growth strategies moving forward
  9. 9. B2B International Market EvaluationHow do we define a comprehensive market evaluation?Fundamentals Size, growth, drivers Environmental risks Technological landscape Channels to market Competitive landscapeExpansion Market entry/partnershipevaluation Competitive intelligence Industry and trend monitoring
  10. 10. B2B International Market EvaluationWhat is the goal of a market evaluation?Define, differentiate, and prioritize opportunitiesTo this end…examining market drivers is the key turning point from snapshot toactionable documentThrough an examination of environmental risks, technological landscape, channel tomarket, and competitive landscape, the questions a comprehensive evaluation canhelp address:• To what extent is the operating environment expected to change?• Will your products thrive?• What should you consider in entering the market and how well can your existingstructure be transferred?• From whom you need to take market share – and what will set you apart?
  11. 11. B2B International Market EvaluationResources and Techniques Earnings reports Patent filings Industry surveys/interviewsResources TechniquesOff-the-shelf market reportsInternational production and trade dataU.S. gov’t reports & country monitoring services U.S. Department of Commerce U.S. International Trade Commission Business Monitor International Economist Intelligence UnitIndustry and trade publicationsData and inputs provided by market participantsTop-down demand and market segmentationmodelingBottom-up market estimationMacroeconomic forecastingValue-chain mappingTechnology adoption lifecycle and productpenetration modelingBenchmarking and case studiesIndustry surveys and in-depth interviews
  12. 12. B2B International Market EvaluationWhat is a market evaluation not?Market evaluations are intended to be a high-level document or first step in the decision-making process, not a definitive roadmap for how to enter a marketTo determine the path to market or mode to market, there are several extensions of themarket evaluation:CompetitiveIntelligenceMarketEvaluationsIndustryMonitoring andTrend AnalysisMarket EntryandPartnershipEvaluations
  13. 13. B2B International Market EvaluationHow do I incorporate market research into my strategic planningprocesses? Build a knowledge base of available resources, both internaland external Be targeted and systematic Revisit your assessment
  14. 14. B2B International Market EvaluationQ&ARyland PotterContent Director, Market Insight Centerrpotter@hanoverresearch.com
  15. 15. Testing Adobe Connect with Hanover StaffThank YouThank you for participating in this Hanover Research webinar. A link to therecording of this webinar will be emailed to you.

×