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HD presentation for Hays in Reading.
HD presentation for Hays in Reading.
HD presentation for Hays in Reading.
HD presentation for Hays in Reading.
HD presentation for Hays in Reading.
HD presentation for Hays in Reading.
HD presentation for Hays in Reading.
HD presentation for Hays in Reading.
HD presentation for Hays in Reading.
HD presentation for Hays in Reading.
HD presentation for Hays in Reading.
HD presentation for Hays in Reading.
HD presentation for Hays in Reading.
HD presentation for Hays in Reading.
HD presentation for Hays in Reading.
HD presentation for Hays in Reading.
HD presentation for Hays in Reading.
HD presentation for Hays in Reading.
HD presentation for Hays in Reading.
HD presentation for Hays in Reading.
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HD presentation for Hays in Reading.

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Transcript

  • 1. Presentation at Hays on B2B Social Media October 24th 2013
  • 2. Colm, why do you have a cauliflower ear?
  • 3. My Background Past Present
  • 4. Experience I have helped some of the most successful organisations in the world with their digital comunications and some fantastic charities too.
  • 5. Who we help Leadership Customer Services Sales Communications Recruitment Marketing
  • 6. What we do We give digital marketing and communications advice We train staff on how to look and act professionally online for business We build social websites and social channels and elearning platforms We can manage part or all of your digital marketing and communications
  • 7. 52,731,209 Internet users in the UK out of a population of 63,047,162 81% Penetration Source: Internet World Stats June 2012
  • 8. 75,750,000 mobile phones in the UK:
  • 9. Today saying ‘I don’t do social media’ makes you look stupid in business
  • 10. ‘On average, customers progress nearly 60% of the way through the purchase decision-making process before engaging a sales rep’
  • 11. First impressions count online V
  • 12. Exercise 1. Tell the person next to you 3 things you would like clients or business associates to think about you as a professional before they meet you. 2. Now ask the person next to you Google you. First by name and then by name and company to see if those three things are professionally communicated online.
  • 13. What can you do to be more professional online as an individual and as a business?
  • 14. Train your staff to look and interact professionally online and build an online communications army
  • 15. Develop a strong content plan and a social website and relevant social channels
  • 16. Top 3 Professional Services Companies for Social Media (Living Ratings 2013)
  • 17. Share content with your staff and help them to spark business interactions online.
  • 18. Be a Go-Giver rather than a Go-Getter. Don’t be this guy online
  • 19. The process of business and recruitment referrals has changed
  • 20. And if you need any help ask this guy… Colm@hannondigital.com @ColmHannon uk.linkedin.com/in/colmhannon

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