Tillamook: Integrated Customer Engagement

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Case Study about Conkling Fiskum & McCormick's social media efforts for Tillamook Cheese.

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Tillamook: Integrated Customer Engagement

  1. 1. Integrated Customer Engagement
  2. 2. Connecting with Tillamook Fans Offline
  3. 3. Listening
  4. 4. Online Conversation
  5. 5. Joining the Social Media Party
  6. 6. Creating
  7. 8. Tillamook Fan Club Web Site Online Store Employee Personality of the month Fan of the month Events Employee Story Contests Recipes
  8. 9. Engaging
  9. 10. Participating in the conversation Blogger Relations Facebook Wall
  10. 11. Handling Criticism
  11. 12. Connecting
  12. 13. Building Connections Featured Blogs on Facebook

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