CFM Panel Research
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CFM Panel Research

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Conkling Fiskum & McCormick panel research presentation.

Conkling Fiskum & McCormick panel research presentation.

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CFM Panel Research CFM Panel Research Presentation Transcript

  • Panel Research Ask  your  customers  to  the  table  
  • The world has changed 2  
  • Consumers have changed •  More  skep4cal   •  Want  to  be  engaged   •  Willing  and  able  to  share  informa4on   •  Word  of  mouth  is  important   •  Use  mul4ple  informa4on  sources   3   View slide
  • Research must change 4   View slide
  • What is panel research Panel  research  is   Web-­‐based,  drawing   on  large  databases  of   interested  par4cipants.   It  is  research  with   greater  depth,   producing  more   ac#onable  data.   5  
  • The advantages Overcomes  built-­‐in  biases  and  limita4ons  of  conven4onal  research     6  
  • How it compares Panel  surveys   Telephone  surveys   •  Interac#ve         •  One-­‐way   •  Mul#ple  contacts         •  Snapshot  in  #me   •  Richer  ques#ons   •  Simple  ques#ons   7  
  • How about focus groups Online  focus  groups   Live  focus  groups   •  Larger,  more  groups         •  Groups  of  8  to  10   •  Target  par#cipants   •  Screen  for  selec#on   •  Not  geographically  limited   •  Restricted  by  geography   •  Itera#ve  conversa#ons   •  90-­‐minute  sessions   8  
  • Panel research values 9  
  • What we do Customers   Voters   Online  surveys   Focus  groups   Marke4ng   Public  Policies   10  
  • How does it work? Influen4als   Influen#als  are  people  who  are  well-­‐read,     knowledgeable  and  willing  to  share     11  
  • Quantitative studies •  Collect  meaningful,  ac4onable  informa4on   •  ID  demographics,  behaviors,  Inflluen4als   •  Opt-­‐in  permission  for  future  research   12  
  • Segment findings Panel  sizes  large  enough  to  assess     a  market,  state  or  region   13  
  • Qualitative studies Influen4als   Online  focus  groups  of   up  to  20  persons  each   in  72-­‐hour  conversa#ons   14  
  • Informed marketing, branding Strategic   approach   Constant   updates   Clear   messaging   Targeted   advocacy   15  
  • Time IS money Customer   focus   Streamlines   decision-­‐ making   Reduces   guesswork   Cuts     soO-­‐costs   16  
  • Good match with social media 17  
  • Panels foster engagement 18  
  • Why panels work Customers  want  to  be  asked  and  be  involved.   Clients  need  efficient  way  to  engage  customers.   19  
  • What do you want? OR Ask  your  consumers  to  the  table.   Panel  research  can  help.   20