AS Level Media Studies Evaluation


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Evaluation of music magazine

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AS Level Media Studies Evaluation

  1. 1. By Hannah YewbreyMEDIA EVALUATION
  2. 2.  I chose to make a pop music magazine for my media product and the conventions of these are as follows:  The masthead will always stand out and will have a relation to music:  I believe that my magazine follows this convention to some extent because although my masthead stands out by making use of the bold colour pink, the title of my magazine isn’t related to music at all.  The cover lines will have some connection to the featured artists of the magazine:  I believe that my magazine completely follows this convention because my featured artist is the fictional Lucy Westwood and the cover line that goes with it is ‘Lucy Westwood talks the Brit Awards, albums and fame!’  The background image will show a band or artist who will please the magazine’s target audience:  The artist featured on my front cover and double page spread, was intended to be a less well known pop artist who is recording their first album and starting to become famous. I believe this will please my target audience of teenage girls because they very often like to keep up with the biography of rising stars. IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?
  3. 3.  The colour scheme will relate to the gender of the target audience which will be continued throughout the magazine:  My colour scheme consisted of pink and black, along with splashes of blue and purple. I believed that pink and purple would relate to my target audience of teenage girls, because stereotypically, these are colours that girls like.  The title of the magazine is repeated on the contents page along with the date to prove it’s the latest issue:  I haven’t repeated my magazine title or the date on my contents page. However I did include the issue number on my front page as I thought this would be more appropriate and indicate to my audience that it was the latest issue to encourage them to buy it.  The contents page will include a variety of numbers with subheadings underneath to give a clear idea of what’s inside:  My contents page included various page numbers along with a catchy phrase to encourage the audience to read the article.  The image will be of a band or artist of the same genre of the magazine:  The main image on my front cover is of fictional pop artist Lucy Westwood who the magazine is interviewing, which is also of a pop genre. The secondary image is of Liv Daniels, who I created as another pop artist who is working on a music video.  The double page spread will feature a well-known band or artist, who also usually appears on the front cover:  My double page spread again features Lucy Westwood, who isn’t as well-known as other pop artists at the moment because she has just started her career. She also appears on the front cover as the central image.
  4. 4.  My magazine represents particular social groups such as teenage girls as being fun loving, interested in gossip and care-free.  To represent them in this way, I used colours such as pink and purple in my magazine because these are generally stereotyped as being fun colours, reflecting the supposed personalities of the social groups I was targeting. HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS?
  5. 5.  A publishing company would distribute my product such as Egmont. Even though they focus more on children’s books, I believe that this would be a good company to publish my magazine because it already publishes a successful pop music magazine, We Love Pop.  However, because Egmont already has a well established magazine with a similar target audience to my magazine, it could be difficult to break into the market under the same company.  This means that it could be more sensible to have IPC Media publish my magazine because it creates content for multiple platforms across print, online, mobile, tablets and events. Across these platforms, it categorizes its content under the following headings:  Country Pursuits & Equestrian  Fashion & Beauty  Home Interest  Lifestyle  Sport & Leisure  Teen  Women’s Weekly  Young Men & Music  The teen category has only one magazine so IPC Media could potentially be a good company to publish my magazine. However, it faces the same issue as Egmont does because this magazine is also aimed at teenage girls. WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?
  6. 6.  To select my target audience I looked at other music magazines focusing on pop. Because many of them featured female artists or male artists stereotypically popular with teenage girls, I decided that because I wanted to make a pop magazine, then teenage girls would be the best target audience.  Teenage girls are stereotypically interested in pop music and this stereotype can also be extended to an interest in fashion and celebrity gossip, which are both conventions of music magazines aimed at teenage girls. Because my magazine would also include articles on both of these, this is an additional reason for choosing this target audience. WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?
  7. 7. This issue of ‘Billboard’, an American music magazine, features Justin Bieber, a Canadian singer popular amongst teenage girls This issue of ‘Top of the Pops’, a music magazine published by Immediate Media Company, features Cher Lloyd, an English singer -songwriter who became famous after finishing fourth on the seventh series of ‘The X Factor’ MAGAZINE EXAMPLES
  8. 8. This issue of ‘We Love Pop’, a music magazine published by Egmont, features Cheryl Cole, an English recording artist who embarked on a solo career after splitting from girl group Girls Aloud This issue of Blender, an American music magazine, features Taylor Swift, an American country -pop singer-songwriter MAGAZINE EXAMPLES
  9. 9.  Because my audience was teenage girls, I used pink on the front cover to attract their attention. I did this because stereotypically, teenage girls like this colour.  Additionally, I used a direct form of address by positioning my front cover artist, Lucy Westwood, so that she was looking directly at the audience. This breaks the fourth wall and makes the reader feel as though the artist is looking at them, building a connection. HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE?
  10. 10.  I have learnt how to use Adobe Photoshop, which is an image- editing software which can drastically change an image. I used it to edit out the background of my images, but nothing else because I felt the images looked good without any additional editing.  I also learnt how to use Adobe Fireworks, which is a vector and vector graphics editor. I used this to construct the pages of my magazine, because I felt it would be simpler than using Photoshop. WHAT HAVE YOU LEARNT ABOUT TECHNOLOGIES FROM THE PROCESS OF CONSTRUCTING THIS PRODUCT?
  11. 11.  I feel that I have learnt more in depth about the conventions of magazines in general because I was unsure of where to position certain things on my school magazine (my preliminary task).  I also feel that I have learnt more about backgrounds and what suits certain genres – looking back I realize that using a brick wall as a background didn’t look good for my school magazine.  Additionally, I feel that I have learnt more about clothing because although my model looked good in the clothes for my school magazine, I realize now that they didn’t fit in with the genre. LOOKING BACK AT YOUR PRELIMINARY TASK, WHAT DO YOU FEEL YOU HAVE LEARNT IN THE PROGRESSION FROM IT TO FULL PRODUCT?