Media as coursework – music magazine evaluationPresentation Transcript
Media AS Coursework – Music Magazine EVALUATION QUESTION 1 In what ways does your media product use, develop or challenge forms and conventions of real media products? Hannah Knight
The house colours that I have chosen for my magazine are purple, black and white. On taking a survey in order to further enable myself to identify with my ‘ideal reader’, the three most popular colours to appear were pink, blue and purple. I originally decided, on seeing this, that I would use two of these colours as the house colours of my magazine as they were most favoured by my ‘ideal reader’. However, after creating a features page in blue and purple, my group partner and I decided that although the magazine is supposed to look fresh and exciting, it is aimed at older teenagers and therefore needs to look slightly more sophisticated; hence the decision of having a black and white theme combined with the feminine connotations of the colour purple.
On looking at some music magazines (eg. Mojo) I found that a lot of the pages were split into 3 sections featuring 3 different articles, so I decided that this would be an interesting layout for my own features page. I decided to use pull quotes for my interview feature, as I hoped that it would give an insight not only in to the type of feature to be expected but also in to the type of artist that was being interviewed. I have included subheadings for all of my features, again so that the reader will know the type of feature to be expected. I have tried to make all of the feature headings slightly different, experimenting with the backgrounds of the text boxes as well as the different fonts. For example, the main feature is ‘Winter-oducing Simi’, and so I have made the background of the text box the manuscript paper which also appears on the ‘Loud this week’ banner going along the top right hand corner of the page. I did this to show that that this feature was the most significant, and I also used most of the page for this feature for the same reason.
Mise en scene of images
For the front cover of the magazine, we wanted one image alone. We decided that we wanted a male to be on the front cover, so as to have maximum appeal to the ‘ideal reader’ of our magazine; teenage girls. We first researched various images of famous men in order to gain inspiration, and these images can be seen on a post in my blog. We found some really interesting shots,
Our contents page image is an imitation of an image which we found on the internet when researching other contents pages in music magazines, and I have detailed this later on in my evaluation (question 2). We copied the pose of the image exactly, but slightly changed the angle of the shot, so that it was from a higher angle. This makes the model in the image seem even further down, as she is already lying on the floor. The image is also taken at an angle, with the model looking in a different direction to that of the camera. We wanted to do this as we have seen on other contents pages that the eyeline of the model is often used to direct the reader to a certain point of attention on the page, such as an exclusive. We thought carefully about the lighting of this shot, as we wanted it to be very professional looking. Therefore we used our school drama studio and a series of spotlights focussed on one area, with our model lying on a white floor against a black background, where the light cast an interesting shadow on the black. We found that not only did this shot then look more visually interesting, but it also gave it a very classy feel, which was what we were aiming for. The model in the image we were inspired by is wearing a simple cream leotard and lilac heels. We decided that it would be more appropriate if the model we used wore more clothing, as our magazine is aimed at young people. Therefore, our model wore a pair of high-waisted shorts and a top, as well as some purple heels similar to those in the original shot. The colours of our model’s clothes were less important because we knew that the shot was going to be put into black and white, with the purple of the heels being exaggerated as a trademark of our magazine.
There are a variety of different images which I have used for my features page. My features page is entitled ‘Loud this week’, and is therefore depicting the most important music news of the week, explaining my use of different images. There are three separate themes and three different models which were used for my photos. The first is of a singer named Simi, and there were two photos which I chose to use on my features page from this shoot. I wanted these photos to be glamourous and professional looking, so as to depict accurately the style of the artist featured. Therefore, my model is wearing a lot of makeup and her hair looks well groomed. I thought carefully about the clothes that my model should be wearing, as although the photos needed to be tasteful and alluring, I did not want them to be too over-the-top, as my ideal reader is a teenage girl and therefore if my model was wearing expensive and outrageous clothes then the photos may lose some of their appeal to the audience due to a feeling of inferiority on the audience’s part. In the photos my model wears a pair of jeans and a jacket, but some glamour is given to the outfit using high heeled shoes. I tried to use a variety of different angles in the shots, so as to create a visually interesting set of photos. One of the photos was taken from a high angle, meaning that the model was given an inferior look, bringing her eyes up towards the camera and so giving the photo a more ‘set’ look. The other photo was taken at a low angle, while the model was crouched down. This meant that the model was given superiority and therefore this created an almost iconic look. For the other two sets of photos, I tried to make sufficient use of props which would depict the genre of my magazine: music. Therefore, I used equipment such as guitars, amplifiers and a keyboard in order to do this. By doing this I have obviously created a clear idea for the reader of the ideology and genre of my magazine. In terms of lighting, as this was the first part of the creation of my magazine, I did not actually consider lighting very carefully, sticking to the bare minimum of pulling down a blind and turning on the lihgts where appropriate. However, I did take one photo for the review section outside at night-time, as I wanted this photo to have a ‘live atmosphere. I adjusted the brightness of this photo and took it next to some lights so that it was as though the artist was on a stage playing to a crowd where the camera was; this changed the perspective of the shot somewhat, as it was as though a member of the audience had taken it.
Typography and style
Throughout our music magazine we have tried to use a variety of serif and sans-serif fonts. Our general convention is that we’ve used a sans-serif font for our headings, and a serif font for our subheadings. We decided that we wanted to do this because a sans-serif font creates a bold and stand-out feel, which is appropriate for a heading as it needs to catch the reader’s attention. As our ideal reader is a teenage girl, we did not want to use serif for our headings, as this could be slightly too traditional and therefore could see articles overlooked by some readers. The use of serif fonts in the subheadings of the magazine reiterates the femininity of the magazine, as it is intended for females. We tried to use fonts that were not too traditional, but that were elegant and glamourous as well as being bold and interesting, because we wanted to appeal as much as possible to our target audience. Below is an image of three of the examples of font used throughout our magazine.
Written content – mode of address and register
As the target audience of my magazine is teenage girls, I first of all did not want the language to be too formal. I know that if I am reading an article in which there are words that I do not understand, I immediately lose interest and often do not even finish it! Therefore, as I myself am a teenage girl, I knew that if I used language that was overly formal then my magazine may lose it’s appeal to some of the audience. I used some slang in order to create a mode of address with which the audience could identify, and most of these terms are musically related; the most obvious example being ‘gigs’ with reference to concerts. In the interviews in my magazine, a lot of the questions asked refer to the stars’ personal lives, as teenagers are often interested in the latest gossip and goings on in the celebrity world. This once again helps to attract and have maximum appeal to my target audience.
Music genre and how your magazine suggests it
We wanted our music magazine to be original, and to cater to everyone’s musical needs. The magazine most like ours that is in existence is ‘Q’; this magazine features the most interesting artists and bands, and generally the people who are doing the best at the time. Therefore, our magazine also does not really have a specific genre, but follows the trends of the music world at the time. The most obvious way that we have shown this is through the artists featured. The majority of the artists in our magazine are fictional, but on the front cover there are references to three of the most talked about artists around today; Rihanna, Drake and JLS. It is a coincidence that all of these artists are in the RnB genre. Another way in which the genre of music featured is shown is through the images, and in particular the mise en scene of the images. For example, on my features page there are images which feature props such as a keyboard and guitar. The use of these instruments helps to show the type of music that the artists play; for example an artist who uses a guitar is evidently going to produce acoustic music. Other areas of mise en scene – such as makeup and clothes- also help to convey genre, such as an artist who looks very glamourous and ‘made up’; this type of artist would be most likely to perform pop music. Finally, some of the features on my features page actually detail the music produced by the featured artist; for example the reviews section of my features page which details this for both the featured artists, as a way of familiarising or, if necessary introducing, the audience with the artist.