Monadnock Buy Local History
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Monadnock Buy Local History

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  • In one year… National leaders = AMIBA, BALLE, David Hess (Director of Ecological Economics), NELBF, NEIBA, Slow Money—Ari --Facebook stats, Website, Twitter: 701 fans on Facebook page!
  • “ Very professional start to the program.”
  • Awareness building over time
  • Post on MBL facebook page

Monadnock Buy Local History Monadnock Buy Local History Presentation Transcript

  • Celebrating & Learning From Our First Year MBL 2010 Retreat
  • What have we done for “us”?
    • MBL Member Directory
    • Connected with national leaders
    • Joined regional effort
    • Secured funding
    • Boosted social media efforts
    • Presented MBL throughout region
  • Current Stats
    • Members : 54 members
    • Grant for Directory : $1,250
    • Directory: 2,500 copies
  • Member Feedback
    • Future marketing tools:
    • 1. Newspaper Ads
    • 2. Stickers
    • 3. Radio Ads
    • What are we doing well?
    • - Using social media; directory
    • - Professional launch of program
    • Room for improvement?
    • - Challenge businesses to buy from other members
    • - More presentations and active volunteers
    • - Collaboration networking
  • Community Feedback
    • Awareness
    • - In one day, 89 people from our region filled out the survey!
    • - 30% -- look for the sticker when they shop
    • - 59% -- didn't know there was a directory
    • Who’s missing from the Directory?
    • 1) Local Restaurants
    • 2) Producers—local butcher shop
    • 3) Artists
    • Support mission of MBL?
      • Use the MBL Directory (94%!)
      • 14%: Want to become a supporter ( $25/year)
      • Suggestion: List Community Supporters in MBL Directory
  • Community Feedback II
    • Support your Locally Owned Businesses?
      • Shop local first
      • Buy from farmers
      • Encourage friends/neighbors
    • Successes of MBL?
      • Survey!
      • MBL Decals
      • Public Education
    • Room to Improve?
      • Visibility events --Shift mob
      • More PR
      • More community involvement
  • What can WE do for US?
    • Send your press releases/newsletters to MBL
    • Share your specials/sales/events with us
    • Hand out directories
    • Make sure directories are well displayed
    • Ask us about hosting a Shift Mob
    • Put MBL logos into your advertisements
    • Mention MBL in radio ads
    • Share your gifts! How would you like to help?
  • Moving Forward Together
    • 1. Vision of our Local Economy in 5 years
    • 2. How do we make this regional?
    • Who should be part of our 2011 MBL Steering Committee?
  • Questions?