What is a Giving Day?• Giving days are powerful 24-hour online fundraising competitions that unite communities around causes.
Are they Successful?• YES! Giving day events have been produced in the last few years in metropolitan areas, counties/regions and even statewide to generate new funds. Some have raised millions for multiple charities in a single day.• New donors, not reached by traditional fundraising campaigns, are participating.• Moves traditional check writing donors to on-line (lower cost per transaction) giving.
Example: Give to the Max Day2009 – GiveMN.org GOAL: To increase giving to nonprofits across Minnesota and raise as much money as possible in 24 hours. The event also aimed to help nonprofits attract new donors and move current check‐writing donors toward online giving.
Results at a Glance• Total Dollars to MN Nonprofits: $14.5M (includes challenge match and prizes)• Total Dollars Donated: $14M• Total Number of Donors: 38,778• Average Gift Size: $361• # of Nonprofits Benefitting: 3,434• Average Gifts per nonprofit: $4,077
Tactics1. Partnered with key foundations and corporations to establish credibility and raise awareness of the event and website.2. Partnered with MAP for Nonprofits to provide training for more than 1,200 organizations and well as execute robust email outreach.3. Effective PR strategy spearheaded by Padilla Speer Beardsley.4. Our platform partner, Razoo, helped us build an engaging online giving website. They designed the landing page and leader boards and managed the relationship with Network for Good for processing donations.
Learning from Others: Keys to SuccessThe Right Partners:Successful Giving Days are supported by partnership groups with credibility andinfluenceNonprofit Ownership of Event:With support from Giving Days committee and a nonprofit supportorganization, like Giving Monadnock, nonprofits are provided the toolsTo promote the day to successHighly-effective PR strategy:Use of earned media and broad awareness through creative media promotionsA Strategic Platform Partner:An online platform, like Razoo, is easy and engaging and provides tremendousstrategic support and experience for the event
Context of the Monadnock Region• Are not-for-profits maximizing on-line giving opportunities?• Are not-for-profits using today’s technology to reach and engage younger donors?• Could a Giving Day be an opportunity for our not-for-profit community?