TV: a full service interactive advertising agency that creates strategic social media plans for clients. helps to engage in deeper conversation. Changing media landscape impacts way voters consume, candidates must change the way their campaign. Must focus on different resources for ads
Apps measure opinion, graph them visually plotted.
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Yowie provides interactive streaming and video chat and connects original personalities and fans, from politicians to musicians, comedians, actors, etc.
# vote socialmedia "An examination of the advantages for political campaigns through social media"
spent more than $26 million on internet advertising
83% of Internet users ages 18-29 use social networking sites
“ So much of our support [in 2008] came from younger, more wired people.” - David Axelrod, top strategist for the 2012 campaign
2008 Campaign for Change Outcome = social media helped Barack Obama increase interaction and engage with voters to spread his campaign message giving him an advantage in the 2008 presidential election