The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011
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The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

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A trip down memory lane - linkbait that's worked in the past, plus a look at what's happening right now and some theories about what SEO linkbait campaigns might look like in the future.

A trip down memory lane - linkbait that's worked in the past, plus a look at what's happening right now and some theories about what SEO linkbait campaigns might look like in the future.

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    The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011 The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011 Presentation Transcript

    • The Past, Present & Future of Linkbait Hannah Smith @hannah_bo_banna
    • 1997...
    • 30,000 links from 1500 domains
    • 2000...
    • 1,200,000 links 2800 from domains
    • 2006...
    • 4,000 links from 900 domains
    • 2007...
    • 1200 links from 334 domains
    • 2008...
    • 30,000 links from 840 domains
    • 2009...
    • 9,000 links from 1200 domains
    • But getting links to acommercial site is harder #sadtrombone
    • 2000...
    • 79,000 links from 2565 domains
    • 2005...
    • 8,000 links from 3,000 domains
    • 2006-2008...
    • 45,000 links from 832 domains
    • 2008...
    • 203 links from 123 domains
    • XboxGuess he’s an and I’m more Atari but the way you play your game ain’t fair...
    • beer pockets 
    • 250 links
    • 148 links from 72 domains
    • iPhone users have More Sex Finally, statistical proof that iPhone users aren’t just getting f*cked by Apple
    • 859 links from 424 domains
    • tl;drlow budget? written content can get you great links
    • what is distilled now?doing right
    • the future is already here — its just not very evenly distributed...William Gibson
    • SEO<3 Social Media , PR& Marketing
    • invest in theplatform
    • 472 million smartphones will be shipped in 2011
    • 70%of smartphone users regularlybrowse the internet & use online apps
    • 67% plan to buy atablet in the next 12 months
    • Yourbest won’t cut it... do it better...
    • do what?
    • start (small is fine – get buy in)
    • build relationships
    • mitigate against failure
    • invest in theplatform
    • the timeis now
    • Hannah SmithSEO Consultant – Distilledhannah.smith@distilled.nethttp://twitter.com/#!/hannah_bo_banna