Your SlideShare is downloading. ×
  • Like
Conversion Rate Optimisation - Be Wizard 2013
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Conversion Rate Optimisation - Be Wizard 2013

  • 1,178 views
Published

My deck on CRO from Be Wizard 2013

My deck on CRO from Be Wizard 2013

Published in Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,178
On SlideShare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
19
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. HANNAH SMITHSEOmoz Associate.Writer for SEO Chicks & State of Search.Caffeine addict. Principal SEO Consultant, Distilled hannah.smith@distilled.net @hannah_bo_banna
  • 2. Conversion Rate Optimisation HANNAH SMITH
  • 3. actually,
  • 4. How to MakeMore Money! HANNAH SMITH
  • 5. it’s not about more@hannah_bo_banna
  • 6. it’s about increasing from existing traffic@hannah_bo_banna
  • 7. the process…
  • 8. find outwhy people buy@hannah_bo_banna
  • 9. andwhy they don’t@hannah_bo_banna
  • 10. create new pages to against your current page@hannah_bo_banna
  • 11. continually@hannah_bo_banna
  • 12. set the foundations…
  • 13. @hannah_bo_banna
  • 14. set upgoals & funnels@hannah_bo_banna
  • 15. step one:identify UX issues
  • 16. howuser-friendlyis your site?@hannah_bo_banna
  • 17. @hannah_bo_banna
  • 18. @hannah_bo_banna
  • 19. reviewlive chat &emails@hannah_bo_banna
  • 20. step two:identify customers’ objections
  • 21. whydidn’t youbuy?@hannah_bo_banna
  • 22. @hannah_bo_banna qualaroo.com
  • 23. step three:identify why customersdo like you
  • 24. whydid youchoose us?@hannah_bo_banna
  • 25. @hannah_bo_banna
  • 26. step four:competitor analysis
  • 27. whatmessagingare they using?@hannah_bo_banna
  • 28. whichsitewould you be more likely to book with?@hannah_bo_banna
  • 29. @hannah_bo_banna
  • 30. step five:analyse your data
  • 31. is your sitestoppingpeople from buying?@hannah_bo_banna
  • 32. whatobjectionsaren’t being addressed?@hannah_bo_banna
  • 33. whatbenefitsaren’t being communicated?@hannah_bo_banna
  • 34. step six:test
  • 35. http://blog.optimizely.com/2013/02/06/is-it-done-yet-@hannah_bo_banna getting-real-about-test-length-estimates-and-calling-a-test
  • 36. step six:analyse results
  • 37. did your test work?refine orrollout@hannah_bo_banna
  • 38. a case study
  • 39. please don’tthis…@hannah_bo_banna
  • 40. what works for one site won’t necessarily for another…@hannah_bo_banna
  • 41. @hannah_bo_banna
  • 42. research@hannah_bo_banna
  • 43. quick quote wasconfusing@hannah_bo_banna
  • 44. @hannah_bo_banna
  • 45. benefits weren’t communicated@hannah_bo_banna
  • 46. @hannah_bo_banna
  • 47. lack ofno contact details / testimonials@hannah_bo_banna
  • 48. @hannah_bo_banna
  • 49. page to test…@hannah_bo_banna
  • 50. @hannah_bo_banna
  • 51. call to action…@hannah_bo_banna
  • 52. @hannah_bo_banna
  • 53. @hannah_bo_banna
  • 54. communicated@hannah_bo_banna
  • 55. @hannah_bo_banna
  • 56. @hannah_bo_banna
  • 57. increased@hannah_bo_banna
  • 58. @hannah_bo_banna
  • 59. @hannah_bo_banna
  • 60. results?@hannah_bo_banna
  • 61. increase in conversions (bookings) versus the control@hannah_bo_banna
  • 62. we’re continuing totest & learn@hannah_bo_banna
  • 63. rememberwhere we started?
  • 64. find outwhy people buy&why they don’t@hannah_bo_banna
  • 65. create new pages to against your current page@hannah_bo_banna
  • 66. continually@hannah_bo_banna
  • 67. anyquestions?@hannah_bo_banna hannah.smith@distilled.net
  • 68. Image Credits• Money - http://www.flickr.com/photos/59937401@N07/5858059202/sizes/l/• Coffee - http://www.aeonmagazine.com/being-human/julian-baggini-coffee-artisans/• Yes - http://www.flickr.com/photos/favspotting/395551043/sizes/m/@hannah_bo_banna