HANNAH SMITHSEOmoz Associate.Writer for SEO Chicks & State of Search.Caffeine addict.      Principal SEO Consultant, Disti...
Conversion Rate Optimisation     HANNAH SMITH
actually,
How to MakeMore Money!   HANNAH SMITH
it’s not  about   more@hannah_bo_banna
it’s about increasing                   from existing traffic@hannah_bo_banna
the process…
find outwhy people buy@hannah_bo_banna
andwhy they don’t@hannah_bo_banna
create new pages to                   against your current page@hannah_bo_banna
continually@hannah_bo_banna
set the foundations…
@hannah_bo_banna
set upgoals & funnels@hannah_bo_banna
step one:identify UX issues
howuser-friendlyis your site?@hannah_bo_banna
@hannah_bo_banna
@hannah_bo_banna
reviewlive chat &emails@hannah_bo_banna
step two:identify customers’ objections
whydidn’t youbuy?@hannah_bo_banna
@hannah_bo_banna   qualaroo.com
step three:identify why customersdo like you
whydid youchoose us?@hannah_bo_banna
@hannah_bo_banna
step four:competitor analysis
whatmessagingare they using?@hannah_bo_banna
whichsitewould you be more likely to book with?@hannah_bo_banna
@hannah_bo_banna
step five:analyse your data
is your sitestoppingpeople from buying?@hannah_bo_banna
whatobjectionsaren’t being addressed?@hannah_bo_banna
whatbenefitsaren’t being communicated?@hannah_bo_banna
step six:test
http://blog.optimizely.com/2013/02/06/is-it-done-yet-@hannah_bo_banna   getting-real-about-test-length-estimates-and-calli...
step six:analyse results
did your test work?refine orrollout@hannah_bo_banna
a case study
please don’tthis…@hannah_bo_banna
what works for one site won’t                                    necessarily                                  for another…...
@hannah_bo_banna
research@hannah_bo_banna
quick quote wasconfusing@hannah_bo_banna
@hannah_bo_banna
benefits weren’t     communicated@hannah_bo_banna
@hannah_bo_banna
lack ofno contact details / testimonials@hannah_bo_banna
@hannah_bo_banna
page to test…@hannah_bo_banna
@hannah_bo_banna
call to action…@hannah_bo_banna
@hannah_bo_banna
@hannah_bo_banna
communicated@hannah_bo_banna
@hannah_bo_banna
@hannah_bo_banna
increased@hannah_bo_banna
@hannah_bo_banna
@hannah_bo_banna
results?@hannah_bo_banna
increase in conversions (bookings)                        versus the control@hannah_bo_banna
we’re continuing totest & learn@hannah_bo_banna
rememberwhere we started?
find outwhy people buy&why they don’t@hannah_bo_banna
create new pages to                   against your current page@hannah_bo_banna
continually@hannah_bo_banna
anyquestions?@hannah_bo_banna   hannah.smith@distilled.net
Image Credits• Money - http://www.flickr.com/photos/59937401@N07/5858059202/sizes/l/• Coffee - http://www.aeonmagazine.com...
Conversion Rate Optimisation - Be Wizard 2013
Conversion Rate Optimisation - Be Wizard 2013
Conversion Rate Optimisation - Be Wizard 2013
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Conversion Rate Optimisation - Be Wizard 2013

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My deck on CRO from Be Wizard 2013

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Conversion Rate Optimisation - Be Wizard 2013

  1. 1. HANNAH SMITHSEOmoz Associate.Writer for SEO Chicks & State of Search.Caffeine addict. Principal SEO Consultant, Distilled hannah.smith@distilled.net @hannah_bo_banna
  2. 2. Conversion Rate Optimisation HANNAH SMITH
  3. 3. actually,
  4. 4. How to MakeMore Money! HANNAH SMITH
  5. 5. it’s not about more@hannah_bo_banna
  6. 6. it’s about increasing from existing traffic@hannah_bo_banna
  7. 7. the process…
  8. 8. find outwhy people buy@hannah_bo_banna
  9. 9. andwhy they don’t@hannah_bo_banna
  10. 10. create new pages to against your current page@hannah_bo_banna
  11. 11. continually@hannah_bo_banna
  12. 12. set the foundations…
  13. 13. @hannah_bo_banna
  14. 14. set upgoals & funnels@hannah_bo_banna
  15. 15. step one:identify UX issues
  16. 16. howuser-friendlyis your site?@hannah_bo_banna
  17. 17. @hannah_bo_banna
  18. 18. @hannah_bo_banna
  19. 19. reviewlive chat &emails@hannah_bo_banna
  20. 20. step two:identify customers’ objections
  21. 21. whydidn’t youbuy?@hannah_bo_banna
  22. 22. @hannah_bo_banna qualaroo.com
  23. 23. step three:identify why customersdo like you
  24. 24. whydid youchoose us?@hannah_bo_banna
  25. 25. @hannah_bo_banna
  26. 26. step four:competitor analysis
  27. 27. whatmessagingare they using?@hannah_bo_banna
  28. 28. whichsitewould you be more likely to book with?@hannah_bo_banna
  29. 29. @hannah_bo_banna
  30. 30. step five:analyse your data
  31. 31. is your sitestoppingpeople from buying?@hannah_bo_banna
  32. 32. whatobjectionsaren’t being addressed?@hannah_bo_banna
  33. 33. whatbenefitsaren’t being communicated?@hannah_bo_banna
  34. 34. step six:test
  35. 35. http://blog.optimizely.com/2013/02/06/is-it-done-yet-@hannah_bo_banna getting-real-about-test-length-estimates-and-calling-a-test
  36. 36. step six:analyse results
  37. 37. did your test work?refine orrollout@hannah_bo_banna
  38. 38. a case study
  39. 39. please don’tthis…@hannah_bo_banna
  40. 40. what works for one site won’t necessarily for another…@hannah_bo_banna
  41. 41. @hannah_bo_banna
  42. 42. research@hannah_bo_banna
  43. 43. quick quote wasconfusing@hannah_bo_banna
  44. 44. @hannah_bo_banna
  45. 45. benefits weren’t communicated@hannah_bo_banna
  46. 46. @hannah_bo_banna
  47. 47. lack ofno contact details / testimonials@hannah_bo_banna
  48. 48. @hannah_bo_banna
  49. 49. page to test…@hannah_bo_banna
  50. 50. @hannah_bo_banna
  51. 51. call to action…@hannah_bo_banna
  52. 52. @hannah_bo_banna
  53. 53. @hannah_bo_banna
  54. 54. communicated@hannah_bo_banna
  55. 55. @hannah_bo_banna
  56. 56. @hannah_bo_banna
  57. 57. increased@hannah_bo_banna
  58. 58. @hannah_bo_banna
  59. 59. @hannah_bo_banna
  60. 60. results?@hannah_bo_banna
  61. 61. increase in conversions (bookings) versus the control@hannah_bo_banna
  62. 62. we’re continuing totest & learn@hannah_bo_banna
  63. 63. rememberwhere we started?
  64. 64. find outwhy people buy&why they don’t@hannah_bo_banna
  65. 65. create new pages to against your current page@hannah_bo_banna
  66. 66. continually@hannah_bo_banna
  67. 67. anyquestions?@hannah_bo_banna hannah.smith@distilled.net
  68. 68. Image Credits• Money - http://www.flickr.com/photos/59937401@N07/5858059202/sizes/l/• Coffee - http://www.aeonmagazine.com/being-human/julian-baggini-coffee-artisans/• Yes - http://www.flickr.com/photos/favspotting/395551043/sizes/m/@hannah_bo_banna
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