Conversion Rate Optimisation - Be Wizard 2013

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My deck on CRO from Be Wizard 2013

My deck on CRO from Be Wizard 2013

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  • 1. HANNAH SMITHSEOmoz Associate.Writer for SEO Chicks & State of Search.Caffeine addict. Principal SEO Consultant, Distilled hannah.smith@distilled.net @hannah_bo_banna
  • 2. Conversion Rate Optimisation HANNAH SMITH
  • 3. actually,
  • 4. How to MakeMore Money! HANNAH SMITH
  • 5. it’s not about more@hannah_bo_banna
  • 6. it’s about increasing from existing traffic@hannah_bo_banna
  • 7. the process…
  • 8. find outwhy people buy@hannah_bo_banna
  • 9. andwhy they don’t@hannah_bo_banna
  • 10. create new pages to against your current page@hannah_bo_banna
  • 11. continually@hannah_bo_banna
  • 12. set the foundations…
  • 13. @hannah_bo_banna
  • 14. set upgoals & funnels@hannah_bo_banna
  • 15. step one:identify UX issues
  • 16. howuser-friendlyis your site?@hannah_bo_banna
  • 17. @hannah_bo_banna
  • 18. @hannah_bo_banna
  • 19. reviewlive chat &emails@hannah_bo_banna
  • 20. step two:identify customers’ objections
  • 21. whydidn’t youbuy?@hannah_bo_banna
  • 22. @hannah_bo_banna qualaroo.com
  • 23. step three:identify why customersdo like you
  • 24. whydid youchoose us?@hannah_bo_banna
  • 25. @hannah_bo_banna
  • 26. step four:competitor analysis
  • 27. whatmessagingare they using?@hannah_bo_banna
  • 28. whichsitewould you be more likely to book with?@hannah_bo_banna
  • 29. @hannah_bo_banna
  • 30. step five:analyse your data
  • 31. is your sitestoppingpeople from buying?@hannah_bo_banna
  • 32. whatobjectionsaren’t being addressed?@hannah_bo_banna
  • 33. whatbenefitsaren’t being communicated?@hannah_bo_banna
  • 34. step six:test
  • 35. http://blog.optimizely.com/2013/02/06/is-it-done-yet-@hannah_bo_banna getting-real-about-test-length-estimates-and-calling-a-test
  • 36. step six:analyse results
  • 37. did your test work?refine orrollout@hannah_bo_banna
  • 38. a case study
  • 39. please don’tthis…@hannah_bo_banna
  • 40. what works for one site won’t necessarily for another…@hannah_bo_banna
  • 41. @hannah_bo_banna
  • 42. research@hannah_bo_banna
  • 43. quick quote wasconfusing@hannah_bo_banna
  • 44. @hannah_bo_banna
  • 45. benefits weren’t communicated@hannah_bo_banna
  • 46. @hannah_bo_banna
  • 47. lack ofno contact details / testimonials@hannah_bo_banna
  • 48. @hannah_bo_banna
  • 49. page to test…@hannah_bo_banna
  • 50. @hannah_bo_banna
  • 51. call to action…@hannah_bo_banna
  • 52. @hannah_bo_banna
  • 53. @hannah_bo_banna
  • 54. communicated@hannah_bo_banna
  • 55. @hannah_bo_banna
  • 56. @hannah_bo_banna
  • 57. increased@hannah_bo_banna
  • 58. @hannah_bo_banna
  • 59. @hannah_bo_banna
  • 60. results?@hannah_bo_banna
  • 61. increase in conversions (bookings) versus the control@hannah_bo_banna
  • 62. we’re continuing totest & learn@hannah_bo_banna
  • 63. rememberwhere we started?
  • 64. find outwhy people buy&why they don’t@hannah_bo_banna
  • 65. create new pages to against your current page@hannah_bo_banna
  • 66. continually@hannah_bo_banna
  • 67. anyquestions?@hannah_bo_banna hannah.smith@distilled.net
  • 68. Image Credits• Money - http://www.flickr.com/photos/59937401@N07/5858059202/sizes/l/• Coffee - http://www.aeonmagazine.com/being-human/julian-baggini-coffee-artisans/• Yes - http://www.flickr.com/photos/favspotting/395551043/sizes/m/@hannah_bo_banna