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Conversion Rate Optimisation - Be Wizard 2013
 

Conversion Rate Optimisation - Be Wizard 2013

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My deck on CRO from Be Wizard 2013

My deck on CRO from Be Wizard 2013

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    Conversion Rate Optimisation - Be Wizard 2013 Conversion Rate Optimisation - Be Wizard 2013 Presentation Transcript

    • HANNAH SMITHSEOmoz Associate.Writer for SEO Chicks & State of Search.Caffeine addict. Principal SEO Consultant, Distilled hannah.smith@distilled.net @hannah_bo_banna
    • Conversion Rate Optimisation HANNAH SMITH
    • actually,
    • How to MakeMore Money! HANNAH SMITH
    • it’s not about more@hannah_bo_banna
    • it’s about increasing from existing traffic@hannah_bo_banna
    • the process…
    • find outwhy people buy@hannah_bo_banna
    • andwhy they don’t@hannah_bo_banna
    • create new pages to against your current page@hannah_bo_banna
    • continually@hannah_bo_banna
    • set the foundations…
    • @hannah_bo_banna
    • set upgoals & funnels@hannah_bo_banna
    • step one:identify UX issues
    • howuser-friendlyis your site?@hannah_bo_banna
    • @hannah_bo_banna
    • @hannah_bo_banna
    • reviewlive chat &emails@hannah_bo_banna
    • step two:identify customers’ objections
    • whydidn’t youbuy?@hannah_bo_banna
    • @hannah_bo_banna qualaroo.com
    • step three:identify why customersdo like you
    • whydid youchoose us?@hannah_bo_banna
    • @hannah_bo_banna
    • step four:competitor analysis
    • whatmessagingare they using?@hannah_bo_banna
    • whichsitewould you be more likely to book with?@hannah_bo_banna
    • @hannah_bo_banna
    • step five:analyse your data
    • is your sitestoppingpeople from buying?@hannah_bo_banna
    • whatobjectionsaren’t being addressed?@hannah_bo_banna
    • whatbenefitsaren’t being communicated?@hannah_bo_banna
    • step six:test
    • http://blog.optimizely.com/2013/02/06/is-it-done-yet-@hannah_bo_banna getting-real-about-test-length-estimates-and-calling-a-test
    • step six:analyse results
    • did your test work?refine orrollout@hannah_bo_banna
    • a case study
    • please don’tthis…@hannah_bo_banna
    • what works for one site won’t necessarily for another…@hannah_bo_banna
    • @hannah_bo_banna
    • research@hannah_bo_banna
    • quick quote wasconfusing@hannah_bo_banna
    • @hannah_bo_banna
    • benefits weren’t communicated@hannah_bo_banna
    • @hannah_bo_banna
    • lack ofno contact details / testimonials@hannah_bo_banna
    • @hannah_bo_banna
    • page to test…@hannah_bo_banna
    • @hannah_bo_banna
    • call to action…@hannah_bo_banna
    • @hannah_bo_banna
    • @hannah_bo_banna
    • communicated@hannah_bo_banna
    • @hannah_bo_banna
    • @hannah_bo_banna
    • increased@hannah_bo_banna
    • @hannah_bo_banna
    • @hannah_bo_banna
    • results?@hannah_bo_banna
    • increase in conversions (bookings) versus the control@hannah_bo_banna
    • we’re continuing totest & learn@hannah_bo_banna
    • rememberwhere we started?
    • find outwhy people buy&why they don’t@hannah_bo_banna
    • create new pages to against your current page@hannah_bo_banna
    • continually@hannah_bo_banna
    • anyquestions?@hannah_bo_banna hannah.smith@distilled.net
    • Image Credits• Money - http://www.flickr.com/photos/59937401@N07/5858059202/sizes/l/• Coffee - http://www.aeonmagazine.com/being-human/julian-baggini-coffee-artisans/• Yes - http://www.flickr.com/photos/favspotting/395551043/sizes/m/@hannah_bo_banna