2008 – The Hoax Story – money.co.uk203 links from 123 domainsPA 51 How? PR & social seeding Cue much controversyWhat do we learn?This stuff works, but your client may not be happy to court such controversy. This is really cheap!
Compare the Meerkat (2009 to date)Spoof online tomfoolery grows up and gets integrated – TV, press, radio, search and social – simples? Nuh uh. But it set the bar high.This is akin to the money.co.uk story – it’s clearly not true right? But unlike the money.co.uk story it doesn’t cause contraversy as no one feels manipulated by it.However – I’m pretty sure I’m not the only one getting bored now... It’s kind of a one joke campaign. Where do they go from here?
Transcript of "Content Marketing - Beyond the Bullshit"
Content Marketing Beyond the Bullshit Think Visibility Hannah Smith Smith Hannah @hannah_bo_bannaSeptember 2012 @hannah_bo_banna Distilled.net
Hannah SmithSEO Consultant – Distilledhannah.firstname.lastname@example.org@hannah_bo_bannaSEOmoz Associate & SEOChick.No longer has red hair.
I set myself a challenge...talk aboutcontentmarketing
without mentioning...old spicedollar shave clubok cupidoyster