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Content Marketing - Beyond the Bullshit
 

Content Marketing - Beyond the Bullshit

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http://www.stateofsearch.com 579
http://www.analyticsseo.com 539
http://priteshpatel.me 363
http://www.shaneoleary.me 112
http://seoblog 96
http://www.scoop.it 49
http://shaneoleary.me 36
http://www.stateofdigital.com 32
http://storify.com 28
https://twitter.com 18
http://www.emergingseo.com 13
https://si0.twimg.com 8
http://kred.com 8
http://www.kred.com 7
http://news.intigi.com 7
http://client.tskab.com 4
http://www.distilled.net 4
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http://webcache.googleusercontent.com 2
http://analyticsseo.com 2
http://strawberryj.am 2
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http://cloud.phpfoxapps.com 1
http://www.ebwayseoplatform.com 1
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  • 2008 – The Hoax Story – money.co.uk203 links from 123 domainsPA 51 How? PR & social seeding Cue much controversyWhat do we learn?This stuff works, but your client may not be happy to court such controversy. This is really cheap!
  • Compare the Meerkat (2009 to date)Spoof online tomfoolery grows up and gets integrated – TV, press, radio, search and social – simples? Nuh uh. But it set the bar high.This is akin to the money.co.uk story – it’s clearly not true right? But unlike the money.co.uk story it doesn’t cause contraversy as no one feels manipulated by it.However – I’m pretty sure I’m not the only one getting bored now... It’s kind of a one joke campaign. Where do they go from here?

Content Marketing - Beyond the Bullshit Content Marketing - Beyond the Bullshit Presentation Transcript