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SEO Post Penguin - Be Wizard 2013
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SEO Post Penguin - Be Wizard 2013

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My deck on SEO Post Penguin, Be Wizard 2013.

My deck on SEO Post Penguin, Be Wizard 2013.

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  • 1. HANNAH SMITHSEOmoz Associate.Writer for SEO Chicks & State of Search.Caffeine addict. Principal SEO Consultant, Distilled hannah.smith@distilled.net @hannah_bo_banna
  • 2. SEO Post Penguin HANNAH SMITH
  • 3. has changed…@hannah_bo_banna
  • 4. it just got@hannah_bo_banna
  • 5. april 2012…
  • 6. In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. Matt Cutts, April 24th 2012@hannah_bo_banna http://insidesearch.blogspot.com/2012/04/another-step-to-reward-high-quality.html
  • 7. Google Organic70000600005000040000300002000010000 0 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12
  • 8. like panda we’ve seenupdates…but they arefar less frequent
  • 9. May 25 th 2012Penguin 1.1@hannah_bo_banna http://searchengineland.com/google-pushes-first-penguin-algorithm-update-122518
  • 10. October 5 th 2012Penguin 3@hannah_bo_banna http://searchengineland.com/google-penguin-update-3-135527
  • 11. to give some context…april 2012 – february 2013:
  • 12. Panda Updates@hannah_bo_banna
  • 13. DMCA@hannah_bo_banna insidesearch.blogspot.com/2012/08/an-update-to-our-search-algorithms.html
  • 14. Result SERPs@hannah_bo_banna http://www.seomoz.org/blog/serp-crowding-shrinkage-its-not-your-imagination
  • 15. @hannah_bo_banna http://www.seomoz.org/blog/googles-emd-algo-update-early-data
  • 16. Page Layout@hannah_bo_banna http://www.seroundtable.com/google-page-layout-update-15815.html
  • 17. all themakes diagnosis difficult@hannah_bo_banna
  • 18. but notimpossible@hannah_bo_banna
  • 19. step 1:diagnosis
  • 20. @hannah_bo_banna /
  • 21. @hannah_bo_banna http://www.seomoz.org/google-algorithm-change
  • 22. @hannah_bo_banna http://www.panguintool.com/
  • 23. step 2:page levelkeyword level orsitewide?
  • 24. can you get anew page rankingfor a non-competitive keyword?@hannah_bo_banna
  • 25. yes?page level orkeyword level@hannah_bo_banna
  • 26. no?sitewide@hannah_bo_banna
  • 27. page level orkeyword level?
  • 28. move your contentto abrand new page@hannah_bo_banna
  • 29. the content on:www.yoursite.com/hotels-in-riminimoves to:www.yoursite.com/rimini-hotels@hannah_bo_banna
  • 30. 301 or rel-canonicalwww.yoursite.com/hotels-in-rimini to www.yoursite.com/rimini-hotels@hannah_bo_banna
  • 31. the penalty will pass @hannah_bo_banna
  • 32. does it rank?@hannah_bo_banna
  • 33. no?keyword level@hannah_bo_banna
  • 34. yes?page level@hannah_bo_banna
  • 35. sitewide /keyword levelrecovery
  • 36. @hannah_bo_banna
  • 37. then@hannah_bo_banna
  • 38. @hannah_bo_banna
  • 39. then@hannah_bo_banna
  • 40. @hannah_bo_banna
  • 41. or move toa new site
  • 42. 301 or rel-canonical@hannah_bo_banna
  • 43. the penalty will pass @hannah_bo_banna
  • 44. link buildingpost penguin
  • 45. just because you’ve not been hit@hannah_bo_banna
  • 46. doesn’t mean you’rebullet-proof@hannah_bo_banna
  • 47. what does an ‘unnatural’ linklook like?@hannah_bo_banna
  • 48. @hannah_bo_banna
  • 49. homepage isPageRank zero(or has lost PR)@hannah_bo_banna
  • 50. the page that your link is on isn’t indexed@hannah_bo_banna
  • 51. site is openly selling links@hannah_bo_banna
  • 52. site sells advertorials withfollowed links@hannah_bo_banna http://www.davidnaylor.co.uk/interflora-what-really-happened.html
  • 53. site featurescommercial anchor text linksfor a variety of niches (often in)sidebars &footers@hannah_bo_banna
  • 54. few or no social signals (tweets, likes, comments etc)@hannah_bo_banna
  • 55. site contains lots oflow qualityand / orunrelatedcontent@hannah_bo_banna
  • 56. site shows no sign of editorial control@hannah_bo_banna
  • 57. site isinfectedwith malware@hannah_bo_banna
  • 58. @hannah_bo_banna
  • 59. WWMCT? could you show this link to Matt Cutts? would he think it was ok?@hannah_bo_banna
  • 60. how much can youget awaywith?
  • 61. If you don’t have a single, genuine, editorially given link…@hannah_bo_banna
  • 62. I thought it was all aboutanchor text
  • 63. most SEOs agree you should have50%+ brandedanchor text@hannah_bo_banna
  • 64. but in the future I think it’ll bethe linksnot the anchor textthat will be the problem@hannah_bo_banna
  • 65. we’re swiftly reaching thebrink@hannah_bo_banna
  • 66. ‘faking it’requires almost the same amount ofeffort as@hannah_bo_banna
  • 67. ‘making it’@hannah_bo_banna
  • 68. addvalue…@hannah_bo_banna
  • 69. 87linking root domains@hannah_bo_banna
  • 70. 121linking root domains@hannah_bo_banna
  • 71. remember where we started?@hannah_bo_banna
  • 72. has changed…@hannah_bo_banna
  • 73. it just got@hannah_bo_banna
  • 74. start doinggreat things@hannah_bo_banna
  • 75. anyquestions?@hannah_bo_banna hannah.smith@distilled.net
  • 76. Image Credits• No Traffic - http://www.flickr.com/photos/hanuman/4251514423/sizes/l/• Noise - http://www.flickr.com/photos/mookitty/261949769/sizes/o/• Penguin March - http://www.flickr.com/photos/sidereal/76724710/sizes/l/• Iceberg - http://seawayblog.blogspot.co.uk/2008/12/tip-of-iceberg.html• Mission Impossible - http://www.fanpop.com/clubs/tom-cruise/images/27898914/title/mission-impossible-1996-screencap• Matt Cutts - http://www.submitinme.com/blogs/simtalk/wp-content/uploads/2012/04/Matt-Cutts1.jpg• The Future - http://newcastleresearchers.wordpress.com/2010/01/15/what-will-you-be-doing-10-years-from-now/• The Time is Now - http://pialachheb.tumblr.com/page/5@hannah_bo_banna

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