Oren Michels

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  • Oren Michels

    1. 1. when was the last time you added a new partner without calling engineering? oren michels, ceo
    2. 2. last year we added 12 new partners. we had to ignore 4000 partner requests business development manager, major nyc-based media company
    3. 3. what is an api? “biz dev 2.0, I call it” caterina fake, flickr
    4. 4. WEB APPLICATION INFRASTRUCTURE API INFRASTRUCTURE
    5. 5. WEB APPLICATION INFRASTRUCTURE PARTNER 1 PARTNER 2 PARTNER 3 PARTNER 4 PARTNER 5 PARTNER 6 how do you acquire and manage the next 1000 partners?
    6. 6. WEB APPLICATION INFRASTRUCTURE PARTNER 1 PARTNER 2 PARTNER 3 PARTNER 4 PARTNER 5 PARTNER 6 MASHERY ON-DEMAND API INFRASTRUCTURE
    7. 7. “ the api…has easily 10 times more traffic than the website” biz stone, twitter
    8. 8. on-demand api infrastructure mashery pro API Management API Metrics API Distribution
    9. 9. Mashery Partners, Developers End Users Your API syndicate your business the api is “business development 2.0”
    10. 10. api usage report mashery api reporting system
    11. 11. api usage report mashery api reporting system
    12. 12. developer activity report mashery api reporting system
    13. 13. api usage report mashery api reporting system
    14. 14. api usage report mashery api reporting system
    15. 15. Time to Market Up-Front Cost New Features Scalability Internal Staff build your own vs. on-demand service multi-tenancy wins $ $ $ $ $ $ $ $ $ $ $ $ $ $ 0 0
    16. 16. we don’t have an api infrastructure problem since no one really uses our api cto to his ceo (our prospect) explaining why they don’t need mashery
    17. 17. our customers launch your api today
    18. 18. oren michels, ceo [email_address]
    19. 19. open your api the numbers add up OPEN DATA OPEN API
    20. 20. Mashery-powered Developer Community Site Everything we do is “white label” - skinned in the look and feel of our clients. It is THEIR infrastructure. Developer management tools include comprehensive developer portal, with documentation, blog, forum and content mgmt.
    21. 21. Mashery-powered API Infrastructure Management The developer portal ties into the api key issuance and back-end developer management dashboard, where the business team can control access and rules on a key-by-key basis.
    22. 22. Mashery API Configuration Dashboard
    23. 23. Mashery API Configuration Dashboard
    24. 24. Mashery API Configuration Dashboard
    25. 25. Mashery API Configuration Dashboard
    26. 26. Mashery API Configuration Dashboard
    27. 27. OREN MICHELS CEO [email_address]
    28. 28. Open Your API The numbers add up OPEN DATA OPEN API
    29. 29. Mashery Pro The core components Mashery Dashboard Mashery Metrics API Mashery Management API Portal Proxy Activity
    30. 30. Mashery Syndicate your business API Management API Metrics API Distribution
    31. 31. Mashery On Demand API Management Mashery Pro Partners, Developers End Users API
    32. 32. Mashery In-House vs On Demand Time to Market Up-Front Cost New Features Scalability Internal Staff $ $ $ $ $ $ $ $ $ $ $ $ $ $ 0 0
    33. 33. Mashery Our Customers
    34. 34. SECURITY AND ACCESS CONTROL BUSINESS RULES ENFORCEMENT DISTRIBUTION AND SCALABILITY METRICS AND REPORTING MASHERY ON-DEMAND API INFRASTRUCTURE

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