“ Social media is all about engaging with the people, your customers. We try and engage people by asking them what they want to see blended next. Social media is a chance to engagement with the customer and have fun with them.”
“ Our intention, when we started this campaign, wasn’t to be on the front page of YouTube. It was to build our brand, to put something in the hands of our salesmen that they could use to help create and generate a buzz and awareness and sales”
Wikipedia says… “ A Blog provides commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic.”
Search engine optimization ( SEO ) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results .
As SEO helps increase the visibility of content in Google and Yahoo for example, SMO helps build the essential bridges between social objects and the individuals performing searches to find relevant content.
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