The ProSPER.Net Leadership Programme 2016 highlighted local sustainable challenges and solutions in Malaysia.

1. THE ROLE OF LOCAL LEADERS IN PROMOTING
SMALL SCALE TOURISM:
COMPARATIVE ANALYSES OF HOMESTAY
PATAU PATAU 2 AND HOMESTAY BUKIT KUDA,
WILAYAH PERSEKUTUAN LABUAN, MALAYSIA
PREPARED BY:
AZMAN MAT ISA, SUN JIE, PHAM VAN KIM NGOC, VIDTHAYANON SALYAVET,
FATMAWATI LATADA, ROZITA MOHD HUSAIN & MOHAMED ISHAK ADUL HAMID
FACILLITATOR : DR.COLLONIUS ATANG

2. CONTENT
 INTRODUCTION
 COMPARATIVE ANALYSIS
 HOMESTAY ISSUES
 ROLE OF LOCAL LEADERS
 SUGGESTIONS
 CONCLUSION
2

3. INTRODUCTION
Tourism can be a tool
for sustainable economic
development,
poverty reduction
and heritage conservation
3

4. MAPS
Labuan Island
Bukit Kuda
Homestay
Patau Patau 2
Homestay
4

5. MAPS
Bukit Kuda
Homestay
Homestay
Cooperation
5
Surau

6. MAPS
Patau Patau 2
Homestay
Community Hall
6
Kindergarten
Industries

7. 7KAMPUNG PATAU PATAU 2

8. 8

9. 9KAMPUNG BUKIT KUDA

10. 10

11. JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
SEASONAL
CALENDAR
Public Holiday
School Holiday
Festive Season
University Session – Student Intake
International Event
Sea Challenge Labuan Art Festival
Harvest Festival
Borneo Art Festival
Federal Public Holiday
of Bukit Kuda
Ramadan
11

12. JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
SEASONAL
CALENDAR
Public Event
Festive Event
Wedding
Religious Activity
Traditional Water Sport
Independence Day
Back to School
of Patau Patau 2
Ramadan
Food Traditional Festival
12

13. HISTORICAL
TIMELINE of Bukit Kuda
Started
1938
Introduced
3 houses
2008
Homestay
Certification
Released
2009
17 Homestay
available
2016
13

14. Started
1800
Moved to Patau
I
1881
Road &
Wood
Bridge
1980
Storm
6 houses
damaged
1990
Fire
4 houses
damaged
2010
Concrete Bridge
128 houses
Avg. 5 household each
2016
HISTORICAL
TIMELINE of Patau Patau 2
14

15. COMPARATIVE
ANALYSIS Bukit Kuda VS Patau Patau 2
Location
SeashoreHill & Mountain
15

16. COMPARATIVE
ANALYSIS Bukit Kuda VS Patau Patau 2
Number of Homestay
7 HS / 3 active17 HS / almost active
16

17. COMPARATIVE
ANALYSIS Bukit Kuda VS Patau Patau 2
Origin of main tourist
International touristsLocal tourists
17

18. COMPARATIVE
ANALYSIS Bukit Kuda VS Patau Patau 2
Income
Range : 1.5k – 5k RM/month
Public sector 35%
Private sector 30%
Self employ 35%
Range : 3k – 50k RM/month
Public sector 5%
Private sector 20%
Self employ 75%
18

19. 2 2 Agriculture
Training by
HS Cooperation
COMPARATIVE
ANALYSIS Bukit Kuda VS Patau Patau 2
Projects
3 Infrastructure
Aquaculture
19

20. Operational Issues
 Lack of feedback and demand from tourists and
Homestay operators (PT PT2 & BK)
 Lack of “buy-in” from the community (PT PT2)
 Lack of engagement in culture and nature
(PT PT2)
 Insufficient attraction to maintain the tourism (BK)
20

21. Lack of feedback and demand from tourists and
Homestay operators (PT PT2 & BK)
Tourist demand
Target market
 Blank Feedback form
 Insufficient statistic data of tourists’ demand
21

22. Lack of “buy-in” from the community
(PT PT2)
 Minor income from Homestay
 Conflict between marketing and reality
Inactive
operation
No commitment
22

23. Lack of engagement in culture and nature
(PT PT2)
 Few of activities: Fish netting, Crab trapping, Boat
rowing
 Natural resource
 Annual event
23

24. Insufficient attraction to maintain the tourism
(BK)
 Interesting and diverse activities: fishing, fruit picking, jungle
tracking, bird watching, traditional dance, or visiting popular
spots
 Local visitors only
Marketing strategy
Networking
24

25. 25

26. 26

27. ROLE OF LOCAL LEADERS
 Issues observed in homestay tourism
- Three layers of leadership – bureaucracy and unclear jurisdiction
- No local champion
- Dependency trap
- Lack of esteem and confidence
27

28. ROLE OF LOCAL LEADERS
- Mechanism of Management System
Ministry of Tourism
and Culture
Homestay
Cooperation
Homestay
Provider
Homestay
Provider
Homestay Provider
Three
layers
bureaucracy
and unclear
jurisdiction
User Experience
28

29. ROLE OF LOCAL LEADERS
- Lack of Local Champion
 Status quo:
• Part-time management
• No strong commitment
• Facilitator as a key role
• Lack of systematic leadership
• Limited skills and capacity
 Expectation:
• Commitment to management
• Strong passion to challenge the
status quo
• Leader with influence
• Leader with vision, planning,
innovation and good
communication
Gap
29

30. ROLE OF LOCAL LEADERS
- Dependency trap
Dependency
Trap
Local
Capacity
Fear in
reflecting
true
problems
Hand-
holding by
government
/ donors
30

31. ROLE OF LOCAL LEADERS
- Lack of esteem and confidence
 Lack of capacity and communication skills
 Affect the satisfaction of the user experience, making visitors (esp. international
visitors) feel not confident in the service
 Hinder the recommendation from the visitors to other potential clients
31

32. ROLE OF LOCAL LEADERS
- Local leadership and sustainability
Vision Action plan
Capacity
Building
Leadership
32

33. SUGGESTIONS
OPERATIONAL ISSUES
1. LACK OF FEEDBACK & DEMAND FROM
TOURISTS AND HS OPERATORS
2. LACK OF ‘BUY-IN’ FROM THE
COMMUNITY
3. LACK OF ENGAGEMENT IN CULTURE AND
NATURE
4. INSUFFICIENT ATTRACTIONS
SUGGESTIONS
1. DEVELOP INFORMATION SYSTEM FOR HS –
PROFILING & PERFORMANCE MONITORING
2. PLAN & DESIGN QUALITY PRODUCTS
3. INTEGRATED APPROACH, SYMBIOTIC
RELATIONSHIP – HS PROVIDERS, FISHING,
BOAT TOUR OPERATOR, CULTURE - VALUE
FOR MONEY PACKAGE
4. INCREASING DEPTH & BREADTH OF
ATTRACTIONS
33

34. SUGGESTIONS
LEADERSHIP ISSUES
1. TOO MANY LAYERS OF LEADERSHIP
2. NO LOCAL CHAMPION
3. DEPENDENCY TRAP
4. LACK OF SELF ESTEEM & CONFIDENCE
SUGGESTIONS
1. DEVELOP A DATABASE TO STORE
INFORMATION ABOUT HS –
2. BETTER MANAGEMENT OF HS
3. COMMUNITY DRIVEN & SMART-
PARTNERSHIP
4. TRAINING
34

35. • Unique location
• Surrounding
resources
• Strategic
partnerships
• Outsider as initiator
• Local champion
• Community-based
organisation
• Research and
tourism inventory
• Concern for welfare
of CBT members
• Systematic
management
INTERNAL FACTORS
EXTERNAL
FACTORS
CRITICAL SUCCESS FACTORS 35

36. 36CRUCIAL ROLE OF
LOCAL CHAMPION
DURING FORMATIVE
YEARS
• Natural born leader
• Ability to galvanise
and transform
Good Communicator
Sensible
Proactive
Courageous
Innovative
Disciplined
Resourceful
Patient
Visionary
Trustworthy

37. The Linkages 37

38. CONCLUSION
COMMUNITY BASED TOURISM
Tourism that emphasizes the empowerment of local
communities, and their participation in the decision-making
process related to the management of tourism.
38

39. 39
Ancora Imparo
(Michaelangelo, 1562)
– Yet I am learning

40. 40

41. Xie xie
Kob Khun Krub
Cam on
Terima kasih
41

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