ADVERTISING GUIDE
119MM
AVG. MONTHLY
PAGE VIEWS
4MM
AVG. MONTHLY
UNIQUES
348K
REGISTERED USERS
OUR AUDIENCE
43
MEDIAN AGE
183K
LIKES
63K
FOL...
STATEWIDE REACH
Average Monthly Unique Users & Page Views by North Carolina DMA
Source: Google Analytics Jan13 – May13 ave...
STANDARD BANNER AD SIZES
300x600 (3-column layout)
File Size: <44k OR if flash <64K
300x250 (all layouts)
File Size: <44K
...
CLIENT TESTIMONIAL
Client Remarks:
“We’ve seen a significant increase in the percentage of
our mobile bookings since adver...
Client Remarks:
“We are impressed with WRAL.com and the results
of our advertising campaigns.
Our Account Executive is ver...
RICH MEDIA: 300x600
Polite Ad 300X600 Mini-Site 300x600 More visible and engaging. Include
video, social media and touch-s...
Expandable Ad*
300x250 to 500x280
* Expandable ads will not run on Home Page, News Section Front or
Weather Section Front
...
RICH MEDIA: FILMSTRIP 300x600
A banner ad unit engages a user in a process of discovery where the user is guided through a...
This highly impactful ad allows more
room to tell your brand story creatively.
Connect with consumers, excite your
brand a...
Portrait* 300x1050
RICH MEDIA: PORTRAIT AD
This banner ad unit allows various
interactive features to be placed in a large...
RICH MEDIA: SIDEKICK AD
An ad unit that starts out as
a “classic” banner/rich
media unit and then upon
user initiation, la...
Expandable 320x50 to 320x416
RICH MEDIA: MOBILE
A smartphone banner ad that can be
tapped and opens up to a full-screen
ad...
RICH MEDIA: WEATHER TARGETED AD
Certain products are more applicable
based on weather conditions in your
location.
You can...
WRAL.com averages over 1 million online
and 200,000 mobile videos per month
Your commercial (:15 seconds in length)
will r...
IN-STREAM VIDEO
Reach an engaged news audience with your
30-second spot across 3 screens!
Run your ads during the live-str...
EMAIL BLAST
• WRAL.com has a list of
approximately 70,000 individuals
who have opted-in to receive special
offers from our...
WRAL NEWS APPS
WRAL News is available for the iPhone, Android, iPad, Kindle, and
WRAL.com Mobile Website is accessible thr...
WRAL WEATHER APPS
Weather App Stores 7-day forecasts for
U.S. cities and access our exclusive
iControl radar and Futurecas...
HighSchoolOT.com provides extensive coverage
of high school/prep sports in and around the
North Carolina Triangle area.
Th...
GO ASK MOM
GoAskMom is the place for moms to learn
about food, health, fashion, technology and
family friendly events in a...
OUT & ABOUT
Out and About is the source for what’s
happening in the Triangle - dining reviews,
party pics, movie listings ...
Upcoming SlideShare
Loading in...5
×

WRAL.COM Media Kit

231

Published on

WRAL.com is the flagship property of CBC New Media Group, a Capitol Broadcasting Company division that builds and operates digital news and information platforms. The company delivers rich, locally-oriented news content and sales and marketing solutions on desktop browsers, tablets and mobile phones. The site has one of the highest market penetration rates among all local media sites in the country, reaching more than half of adults at least once a month. That makes WRAL.com a go-to choice for brand advertisers and small- and medium-sized businesses.

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
231
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

WRAL.COM Media Kit

  1. 1. ADVERTISING GUIDE
  2. 2. 119MM AVG. MONTHLY PAGE VIEWS 4MM AVG. MONTHLY UNIQUES 348K REGISTERED USERS OUR AUDIENCE 43 MEDIAN AGE 183K LIKES 63K FOLLOWERS Source: Adobe site Catalyst Jan – Apr 2013; Scarborough 2013 Release 2; Based on 7 day WRAL.com users AFFLUENT…………… $85,654 avg. household income ENGAGED…………….28 MINUTES, avg. time spent per visit FAMILIES ……………..77% HOMEOWNERS 60% HOUSEHOLD SIZE 3 or more members Social Media stats are for WRAL-TV main Facebook and Twitter page
  3. 3. STATEWIDE REACH Average Monthly Unique Users & Page Views by North Carolina DMA Source: Google Analytics Jan13 – May13 average Raleigh-Durham Fayetteville 1.9MM uniques 71MM page views Green.- High-Win. Salem 97,500 uniques 1.9MM page views Charlotte 176,000 uniques 2.4MM page views Green.- New Bern- Wash. 90,500 uniques 2MM page views Green.- Spart.-Ash.- Anderson 40,000 uniques 710,000 page views Wilmington 35,000 uniques 505,000 page views
  4. 4. STANDARD BANNER AD SIZES 300x600 (3-column layout) File Size: <44k OR if flash <64K 300x250 (all layouts) File Size: <44K 320x50 (mobile) File Size: <44K 728x90 (2-column layout) File Size: <44K 468x60 (2-column layout) File Size: <44K Target by: • Day & Time • Geography • Section File types accepted: • JPG • GIF • SWF Max animation loops: 3
  5. 5. CLIENT TESTIMONIAL Client Remarks: “We’ve seen a significant increase in the percentage of our mobile bookings since advertising with WRAL mobile. The ability to target our marketing efforts to the right demographic has been key, and was one of the things that stood out about WRAL Mobile when we were looking for quality ad outlets.” - Andrew Morton, Senior Director of Sales & Marketing Taxi Taxi Ad Placment: ROS WRAL News App iOS & Android Geo-targeted to Downtown Raleigh, NC Flight: 09/01/2013-9/17/2013 Client Goal: Increase mobile app downloads Impressions: 58,811 Clicks: 290 Result: CTR=0.49%
  6. 6. Client Remarks: “We are impressed with WRAL.com and the results of our advertising campaigns. Our Account Executive is very knowledgeable and helpful; she makes the entire process simple for client. The creative team understands our services and has created professional ads that enhance our brand and appeal to our target market. Adding a mobile presence to our marketing plan has exceeded all expectations, and the results of our recent campaigns have been better than any other local media used in the past.” -Rebecca Lentz ,Program Manager, Professional Certificate Programs, Duke University Continuing Studies Placement: WRAL.com and WRAL News App Client Goal: Increase registration for upcoming courses CLIENT TESTIMONIAL
  7. 7. RICH MEDIA: 300x600 Polite Ad 300X600 Mini-Site 300x600 More visible and engaging. Include video, social media and touch-screen interactivity. Improves both brand advertising and consumer interaction: • Consumers click three times* more often. • Engagement rates five times higher* than for standard banners. • 50+ engagement metrics such as Interaction Rate, Brand Interaction Time, and Video Completion Rates. *Source: http://www.iabuk.net/blog/standard-vs-rich-media-who-will-win-the-battle
  8. 8. Expandable Ad* 300x250 to 500x280 * Expandable ads will not run on Home Page, News Section Front or Weather Section Front RICH MEDIA: EXPANDABLE A video ad unit that can expand to a large, interactive panel. Rich media improves both brand advertising and consumer interaction: • Consumers click three times* more often. • Engagement rates five times higher* than for standard banners. • 50+ engagement metrics such as Interaction Rate, Brand Interaction Time, and Video Completion Rates.
  9. 9. RICH MEDIA: FILMSTRIP 300x600 A banner ad unit engages a user in a process of discovery where the user is guided through a series of interactive rich media panels within one 300x600 unit, including video, animations, downloads, store locators and other information that leads the user to an informed purchasing decision. View the ad in action: http://www.wral.com/content/sales/test/index-filmstrip.php
  10. 10. This highly impactful ad allows more room to tell your brand story creatively. Connect with consumers, excite your brand and make a memorable impression! A 970x90 “teaser” base banner unit encourages the user to engage with the ad for more details. A mouse over or click will trigger the expansion which would contain several types of content, apps, video and other rich media elements. Pushdown* 970x90  970x415 RICH MEDIA: PUSHDOWN AD *Home Page pushdown restrictions apply. View the ad in action: http://www.wral.com/content/sales/test/index-pushdown.php
  11. 11. Portrait* 300x1050 RICH MEDIA: PORTRAIT AD This banner ad unit allows various interactive features to be placed in a large canvas. The ad can contain video, images and other content that engages the user with great visuals and takes up sufficient space to get the user’s attention *Portraits run only on story-level pages. View the ad in action: http://www.wral.com/content/sales/test/index-portrait.php
  12. 12. RICH MEDIA: SIDEKICK AD An ad unit that starts out as a “classic” banner/rich media unit and then upon user initiation, launches a “Sidekick” ad unit that expands and pushes the page content to the left, bringing the expansion into full view. Sidekick 300x250 or 300x600  850x700 View the ad in action: http://www.wral.com/content/sales/test/index-sidekick.php
  13. 13. Expandable 320x50 to 320x416 RICH MEDIA: MOBILE A smartphone banner ad that can be tapped and opens up to a full-screen ad experience These ads can contain links, video, social media links, URLs, Data Capture, Image Galleries, and RSS Feed.
  14. 14. RICH MEDIA: WEATHER TARGETED AD Certain products are more applicable based on weather conditions in your location. You can now serve more relevant ad creatives triggered by weather conditions e.g.: • Rain (umbrellas, rain coats, windshield wipers) • Snow (winter coats, shovels) • High or low temperature (swim suits, heating and air conditioning) This ad unit is available on mobile apps only.
  15. 15. WRAL.com averages over 1 million online and 200,000 mobile videos per month Your commercial (:15 seconds in length) will run in front of WRAL.com’s News and/or Weather videos Online: Added value 300x250 display banner. The banner ad will stay up the entire time the user remains on the page, and it will link directly to your website Mobile: Your commercial will include 2-5 action buttons, such as visit website, click to call, map & direction, social media VIDEO PRE-ROLL
  16. 16. IN-STREAM VIDEO Reach an engaged news audience with your 30-second spot across 3 screens! Run your ads during the live-stream of WRAL- TV news online, on tablet and on mobile WRAL Live Streams 4:30a to 7a M-F News 7a to 8a M-F News 8a to 9a M-F News Noon to 1p M-F News 5p to 6p M-F News 6p to 6:30p M-F News 10p to 11p M-F News 11p to 11:30p M-F News
  17. 17. EMAIL BLAST • WRAL.com has a list of approximately 70,000 individuals who have opted-in to receive special offers from our advertisers • We only send one email per week • The email is designed exclusive for your brand • 36% of emails are opened on a mobile device. Click through rate for mobile optimized email blast doubled! • Target by zip code or gender
  18. 18. WRAL NEWS APPS WRAL News is available for the iPhone, Android, iPad, Kindle, and WRAL.com Mobile Website is accessible through any Internet-connected device. Weather Apps available for iPhone & Android. Sources: SiteCatalyst Jun 2013; Stepleader Digital Jul 2013; Google Analytics Sep 2013 The WRAL Mobile News app audience has been growing rapidly since 2008. Our mobile apps allow advertisers to connect with WRAL’s loyal audience anywhere, any time through highly visible, exclusive ad positions. WRAL News apps are available for iPhone, iPad, Android, and Kindle. 20MM AVG. MONTHLY PAGE VIEWS 255k AVG. MONTHLY UNIQUES
  19. 19. WRAL WEATHER APPS Weather App Stores 7-day forecasts for U.S. cities and access our exclusive iControl radar and Futurecast. Weather Alert App brings critical weather alerts via voice and push notifications on user’s iPhone or Android. Sources: SiteCatalyst Jun 2013; Stepleader Digital Jul 2013; Google Analytics Sep 2013 1.3MM AVG. MONTHLY PAGE VIEWS 53K AVG. MONTHLY UNIQUES 215K AVG. MONTHLY PAGE VIEWS 15K AVG. MONTHLY UNIQUES
  20. 20. HighSchoolOT.com provides extensive coverage of high school/prep sports in and around the North Carolina Triangle area. The site includes scores, schedules, stats, photos, video highlights and more from the area's biggest games. A unique opportunity to target a demographic of teenagers. Parents, friends, family, teachers, and coaches are also paying attention. HIGH SCHOOL OT 16MM DESKTOP PAGE VIEWS IN 2013 1.3MM UNIQUES IN 2013 3.2MM MOBILE PAGE VIEWS IN 2013 22K FOLLOWERS
  21. 21. GO ASK MOM GoAskMom is the place for moms to learn about food, health, fashion, technology and family friendly events in around the Triangle area of North Carolina. Bloggers Sarah Hall, WRAL-TV's Amanda Lamb and Mix 101.5's Lynda Loveland contribute weekly blog posts. Sarah Hall also makes regular appearances on WRAL-TV News. 344K AVG. MONTHLY PAGE VIEWS 106,000K AVG. MONTHLY UNIQUES 1,500 FOLLOWERS 5,700 LIKES Sources: Adobe SiteCatalyst Feb 2014; Stepleader Digital Feb 2014; Google Analytics Feb 2014
  22. 22. OUT & ABOUT Out and About is the source for what’s happening in the Triangle - dining reviews, party pics, movie listings and more! Our content is diverse, so it garners a wide range of readers – from folks looking for what live music is happening tonight to a family trying to find the latest movie listings. 13MM MONTHLY PAGE VIEWS 1.3MM MONTHLY UNIQUES 3K LIKES 6K FOLLOWERS
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×