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Design Techniques for Business Model Generator

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Design techniques for Business Model Generator

Design techniques for Business Model Generator

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  • 1. Design techniques for Business Model Generator Prepared by Hani Tarabichi From Business Model Generator Book
  • 2. Business Model design techniques • • • • • • Customer insights Ideation Visual thinking Prototyping Storytelling Scenarios
  • 3. Business Model design techniques – Customer insights
  • 4. Business Model design techniques – Customer insights • Adopting the customer perspective is a guiding principle for the entire business model design process. • views the business model through customers‘ eyes • an approach that can lead to the discovery of completely new opportunities
  • 5. Business Model design techniques – Customer insights • Customer perspectives should inform our choices regarding – Value Propositions – Distribution Channels – Customer Relationships – Revenue Streams • The challenge is to develop a sound understanding of customers on which to base business model design choices
  • 6. Business Model design techniques – Customer insights • The challenge is to develop a sound understanding of customers on which to base business model design choices • Another challenge lies in knowing which customers to heed and which customers to ignore. • Henry Ford once said, “If I had asked my customers what they wanted, they would have told me ‘a faster horse.’ ”
  • 7. Business Model design techniques – Customer insights
  • 8. Business Model design techniques – Customer insights
  • 9. Business Model design techniques – Customer insights
  • 10. Business Model design techniques – Customer insights • The goal is to create a customer viewpoint for continuously questioning your business model assumptions. • Customer profiling enables you to generate better answers to questions such as: – Does this Value Proposition solve real customer problems? – Would she really be willing to pay for this? – How would she like to be reached?
  • 11. Business Model design techniques – Ideation • Creative process for generating a large number of business model ideas and successfully isolating the best ones • The challenge is in ignoring the status quo and suspending concerns over operational issues so that we can generate truly new ideas • It is NOT about looking back or looking at competition • It is about creating new mechanisms to create value and derive revenues.
  • 12. Business Model design techniques – Ideation • Ideation has two main phases: – Idea generation, where quantity matters – synthesis, in which ideas are discussed, combined, and narrowed down to a small number of viable options. • Options do not necessarily have to represent disruptive business models. They may be innovations that expand the boundaries of your current business model to improve competitiveness.
  • 13. Business Model design techniques – Ideation • Four epicenters of business model innovation – Resource-driven: originate from an organization’s existing infrastructure or partnerships to expand or transform the business model – Offer-driven: create new value propositions that affect other business model building blocks. – Customer-driven: based on customer needs, facilitated access, or increased convenience – Finance-driven: Innovations driven by new revenue streams, pricing mechanisms, or reduced Cost structures that affect other business model building blocks.
  • 14. Business Model design techniques – Ideation • Challenge conventional assumptions with “what if” questions • “What if” questions are merely starting points. They challenge us to discover the business model that could make their suppositions work. • Some “what if” questions may remain unanswered because they are too provocative
  • 15. Business Model design techniques – Visual Thinking • Visual thinking enhances strategic inquiries by making the abstract concrete, by illuminating relationships between elements, and by simplifying the complex
  • 16. Business Model design techniques – Visual Thinking • Visualizing with Post-it™ notes: – Function like idea containers that can be added, removed, and easily shifted between business model building blocks • Visualizing with Drawings: – People interpret simple stick figures far more easily than abstract concepts expressed in text
  • 17. Business Model design techniques – Prototyping • The goal of this prototyping activity is far more than the mere testing or proving of ideas. • It is a methodology for exploring different possibilities until a truly good one emerged. • Helps participants gain a better sense of what is missing in the initial understanding of a situation • It makes abstract concepts tangible and facilitates the exploration of new ideas. • a prototype is a thinking tool that helps us explore different directions in which we could take our business model
  • 18. Business Model design techniques – Prototyping • Prototyping serves as thinking aids for exploring new possibilities. They help us develop a better understanding of what could be. • Design attitude demands changing one’s orientation from making decisions to creating options from which to choose. • Stands for an uncompromising commitment to discovering new and better business models by sketching out many prototypes
  • 19. Business Model design techniques – Prototyping
  • 20. Business Model design techniques – Storytelling • • • • Introducing the New Pitching to Investors Engaging Employees The goal of telling a story is to introduce a new business model in an engaging, tangible way.
  • 21. Business Model design techniques – Storytelling
  • 22. Business Model design techniques – Scenarios • Scenarios can be useful in guiding the design of new business models or innovating around existing models • Primary function is to inform the business model development process by making the design context specific and detailed.
  • 23. Business Model design techniques – Scenarios • The first scenario describes: – different customer settings: • How products or services are used • what kinds of customers use them • or customer concerns, desires, and objectives. • Such scenarios build on customer insights but go a step further by incorporating knowledge about customers into a set of distinct, concrete images. • By describing a specific situation, a customer scenario makes customer insights tangible.
  • 24. Business Model design techniques – Scenarios • A second type of scenario describes future environments • in which a business model might compete. • The goal here is not to predict the future, but rather to imagine possible futures in concrete detail. • This exercise helps innovators reflect on the most appropriate business model for each of several future environments
  • 25. Business Model design techniques – Scenarios
  • 26. Business Model design techniques – Scenarios

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