Top20 iPhone Games Analysis 09/2009

Top20 iPhone Games Analysis (Part 2) 24th September 2009

Company Portrait
HandyGames™ is a creative and innovative German developer and publisher for quality mobile games since 2000!
Huge portfolio of J2ME games
Development focus on innovations like motion sensing and touch screen games
Developments for new platforms: iPhone , Blackberry , mobile internet
Strong international distribution network: More than 150 partners worldwide
Official content aggregator for Sony Ericsson

Titles
PAID APPS
17%
Upper case title
83%
No upper case title
FREE APPS
9%
Upper case title
91%
No upper case title
How many Top20 games have an upper case title (like TETRIS, SCRABBLE, UNO etc… - additional „Free“, „Lite“ etc. not counting)? Average result of national App Stores: US, UK, DE, FR, ES (22nd September 2009)

Original IP vs. Brand
PAID APPS
54%
Original IP
46%
Brand
FREE APPS
81%
Original IP
19%
Brand
How many Top20 games are based on an original IP and how many are using a well known brand? Average result of national App Stores: US, UK, DE, FR, ES (24th September 2009)

Big Player vs. Small Player
PAID APPS
55%
Big Player
45%
Small Player
FREE APPS
16%
Big Player
84%
Small Player
How many Top20 Apps are produced by a well known Big Player (EA, Gameloft etc.) and how many are produced by an Independent or Small Player? Average result of national App Stores: US, UK, DE, FR, ES (24th September 2009)

Ratings
PAID APPS
US: 1733
UK: 499
DE: 163
FR: 234
ES: 49
FREE APPS
US: 19810
UK: 5465
DE: 1543
FR: 3128
ES: 347
How many ratings does a Top20 game receive on average? Average result of national App Stores: US, UK, DE, FR, ES (22nd September 2009)

Ratings
PAID:FREE ratio in %
US: 9%
UK: 8%
DE: 11%
FR: 7%
ES: 14%
What is the average rating ratio PAID:FREE of the Top20 games? Average result of national App Stores: US, UK, DE, FR, ES (22nd September 2009)

Ratings
PAID APPS
US: 3,9
UK: 3,7
DE: 3,9
FR: 4,0
ES: 4,1
FREE APPS
US: 3,2
UK: 2,9
DE: 2,9
FR: 2,9
ES: 2,8
What is the average user rating (number of stars) for the Top20 games? Average result of national App Stores: US, UK, DE, FR, ES (22nd September 2009)

Ratings
PAID APPS
US: 6,5
UK: 6,9
DE: 6,1
FR: 6,4
ES: 6,2
FREE APPS
US: 6,5
UK: 6,7
DE: 6,5
FR: 6,9
ES: 6,3
What is the average age rating for the Top20 games? Average result of national App Stores: US, UK, DE, FR, ES (23rd September 2009)

Application Age
PAID APPS
US: 100 days
UK: 120 days
DE: 119 days
FR: 114 days
ES: 143 days
What is the average „age“ of a Top20 game in days? Average result of national App Stores: US, UK, DE, FR, ES (22nd September 2009)

Top Publishers in US App Store
Ranking: PAID GAMES
Chillingo: 49
Gameloft: 40
Digital Chocolate: 33
Electronic Arts: 24
Skyworks: 19
I-Play: 17
THQ Wireless: 11
Glu Mobile: 10
Konami: 6
Capcom: 6
ngmoco: 6
Pop Cap: 3
Backflip: 3
How is the portfolio of publishers structured (number of PAID GAMES without applications)? App Store: US (21st September 2009)

Ranking: FREE GAMES
Chillingo: 22
Gameloft: 20
I-Play: 13
Skyworks: 12
Glu Mobile: 9
THQ Wireless: 5
ngmoco: 5
Capcom: 4
Electronic Arts: 3
Backflip: 2
Konami: 1
Pop Cap: 0
How is the portfolio of publishers structured (number of FREE GAMES without applications)? App Store: US (21st September 2009)

Ranking: TOTAL GAMES
Chillingo: 71
Gameloft: 60
Skyworks: 31
I-Play: 30
Electronic Arts: 27
Glu Mobile: 19
THQ Wireless: 16
ngmoco: 11
Capcom: 10
Konami: 7
Backflip: 5
Pop Cap: 3
How is the portfolio of publishers structured (number of TOTAL GAMES = PAID + FREE)? App Store: US (21st September 2009)

Ranking: FREE games per PAID game
Glu Mobile: 0,90
Digital Chocolate: 0,85
ngmoco: 0,83
I-Play: 0,76
Capcom: 0,67
Backflip: 0,67
Skyworks: 0,63
Gameloft: 0,50
Chillingo: 0,45
THQ Wireless: 0,45
Konami: 0,17
Electronic Arts: 0,13
Pop Cap: 0,00
What is the FREE game per PAID game rate of publishers portfolio? App Store: US (21st September 2009)

Ranking: US Top100 rate in %
Pop Cap: 67%
Backflip: 67%
Electronic Arts: 50%
Gameloft: 23%
Glu Mobile: 20%
Konami: 17%
Skyworks: 16%
I-Play: 6%
Chillingo: 4%
Digital Chocolate: 3%
THQ Wireless: 0%
Capcom: 0%
ngmoco: 0%
What is the rate of PAID GAMES in the US Top100 as percentage of the total PAID GAMES in a publishers portfolio? App Store: US (21st September 2009)

Ranking: Lowest price point in USD
Digital Chocolate: 0,99 USD
Gameloft: 0,99 USD
Electronic Arts: 0,99 USD
Glu Mobile: 0,99 USD
Chillingo: 0,99 USD
I-Play: 0,99 USD
THQ Wireless: 0,99 USD
Konami: 0,99 USD
ngmoco: 0,99 USD
Backflip: 0,99 USD
Skyworks: 0,99 USD
Pop Cap: 2,99 USD
Capcom: 4,99 USD
What is the lowest price point (in USD) in a publishers portfolio? App Store: US (21st September 2009)

Ranking: Highest price point in USD
Electronic Arts: 9,99 USD
Gameloft: 6,99 USD
Konami: 6,99 USD
Capcom: 6,99 USD
ngmoco: 5,99 USD
THQ Wireless: 5,99 USD
Chillingo: 5,99 USD
Digital Chocolate: 4,99 USD
I-Play: 4,99 USD
Pop Cap: 4,99 USD
Glu Mobile: 2,99 USD
Backflip: 1,99 USD
Skyworks: 1,99 USD
What is the highest price point (in USD) in a publishers portfolio? App Store: US (21st September 2009)

Ranking: Active on the App Store for # days:
Gameloft: 464 days
Chillingo: 424 days
Electronic Arts: 421 days
THQ Wireless: 407 days
Konami: 395 days
I-Play: 380 days
ngmoco: 322 days
Glu Mobile: 288 days
Digital Chocolate: 283 days
Capcom: 260 days
Skyworks: 190 days
Pop Cap: 106 days
Backflip: 69 days
How long has a publisher been active on the US App Store (in days based on the oldest release date of the first game)? App Store: US (21st September 2009)

Ranking: Releases per week
Digital Chocolate: 1,5 releases/week
Chillingo: 1,2 releases/week
Skyworks: 1,1 releases/week
Gameloft: 0,9 releases/week
I-Play: 0,6 releases/week
Glu Mobile: 0,5 releases/week
Backflip: 0,5 releases/week
Electronic Arts: 0,4 releases/week
THQ Wireless: 0,3 releases/week
Capcom: 0,3 releases/week
Pop Cap: 0,2 releases/week
ngmoco: 0,2 releases/week
Konami: 0,1 releases/week
What is the release rate per week (1 week = 7 days) for TOTAL GAMES (PAID and FREE versions without updates) of the publishers? App Store: US (21st September 2009)

Statement & Disclaimer
This presentation was intented for internal use only, but we think it could be valuable for all iPhone game developers and publishers.
Only analysing the game prices on the US AppStore and its Top100 was not enough, so we started to compile a list of what we find interesting to analyse. This list is still huge and there are more analyses soon to come. So what you see is only the beginning.
Please note that we take no responsibility for a 100% correctness of the statistics. Errors could be possible as this analysis was done by our team and not by a machine.
HandyGames™ is thinking about releasing future analyses officially on our website. So please stay tuned for more and check out www.handy-games.com or our Twitter-Feed at www.twitter.com / handy_games .
Please contact us at [email_address] for comments or if you want to publish or use this analysis or future statistics.

Contact
www.handy-games.com GmbH
i_Park Klingholz 13
97232 Giebelstadt
Germany
Phone: +49 (0) 9334 9757 - 0
Fax: +49 (0) 9334 9757 - 19
info @handy-gam es.com
http://www.handy-games.com
Visit our App Store here and download our newest iPhone and iPod touch games!
Copyright: All trademarks or registered trademarks are recognized as the property of their respective holders.

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Top20 iPhone Games Analysis 09/2009

by HandyGames Germany

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