Top20 iPhone Games Analysis 09/2009

Top20 iPhone Games Analysis (Part 2) 24th September 2009

Company Portrait

HandyGames™ is a creative and innovative German developer and publisher for quality mobile games since 2000!

Huge portfolio of J2ME games

Development focus on innovations like motion sensing and touch screen games

Developments for new platforms: iPhone , Blackberry , mobile internet

Strong international distribution network: More than 150 partners worldwide

Official content aggregator for Sony Ericsson

Titles

PAID APPS

17%

Upper case title

83%

No upper case title

FREE APPS

9%

Upper case title

91%

No upper case title

How many Top20 games have an upper case title (like TETRIS, SCRABBLE, UNO etc… - additional „Free“, „Lite“ etc. not counting)? Average result of national App Stores: US, UK, DE, FR, ES (22nd September 2009)

Original IP vs. Brand

PAID APPS

54%

Original IP

46%

Brand

FREE APPS

81%

Original IP

19%

Brand

How many Top20 games are based on an original IP and how many are using a well known brand? Average result of national App Stores: US, UK, DE, FR, ES (24th September 2009)

Big Player vs. Small Player

PAID APPS

55%

Big Player

45%

Small Player

FREE APPS

16%

Big Player

84%

Small Player

How many Top20 Apps are produced by a well known Big Player (EA, Gameloft etc.) and how many are produced by an Independent or Small Player? Average result of national App Stores: US, UK, DE, FR, ES (24th September 2009)

Ratings

PAID APPS

US: 1733

UK: 499

DE: 163

FR: 234

ES: 49

FREE APPS

US: 19810

UK: 5465

DE: 1543

FR: 3128

ES: 347

How many ratings does a Top20 game receive on average? Average result of national App Stores: US, UK, DE, FR, ES (22nd September 2009)

Ratings

PAID:FREE ratio in %

US: 9%

UK: 8%

DE: 11%

FR: 7%

ES: 14%

What is the average rating ratio PAID:FREE of the Top20 games? Average result of national App Stores: US, UK, DE, FR, ES (22nd September 2009)

Ratings

PAID APPS

US: 3,9

UK: 3,7

DE: 3,9

FR: 4,0

ES: 4,1

FREE APPS

US: 3,2

UK: 2,9

DE: 2,9

FR: 2,9

ES: 2,8

What is the average user rating (number of stars) for the Top20 games? Average result of national App Stores: US, UK, DE, FR, ES (22nd September 2009)

Ratings

PAID APPS

US: 6,5

UK: 6,9

DE: 6,1

FR: 6,4

ES: 6,2

FREE APPS

US: 6,5

UK: 6,7

DE: 6,5

FR: 6,9

ES: 6,3

What is the average age rating for the Top20 games? Average result of national App Stores: US, UK, DE, FR, ES (23rd September 2009)

Application Age

PAID APPS

US: 100 days

UK: 120 days

DE: 119 days

FR: 114 days

ES: 143 days

What is the average „age“ of a Top20 game in days? Average result of national App Stores: US, UK, DE, FR, ES (22nd September 2009)

Top Publishers in US App Store

Ranking: PAID GAMES

Chillingo: 49

Gameloft: 40

Digital Chocolate: 33

Electronic Arts: 24

Skyworks: 19

I-Play: 17

THQ Wireless: 11

Glu Mobile: 10

Konami: 6

Capcom: 6

ngmoco: 6

Pop Cap: 3

Backflip: 3

How is the portfolio of publishers structured (number of PAID GAMES without applications)? App Store: US (21st September 2009)

Ranking: FREE GAMES

Chillingo: 22

Gameloft: 20

I-Play: 13

Skyworks: 12

Glu Mobile: 9

THQ Wireless: 5

ngmoco: 5

Capcom: 4

Electronic Arts: 3

Backflip: 2

Konami: 1

Pop Cap: 0

How is the portfolio of publishers structured (number of FREE GAMES without applications)? App Store: US (21st September 2009)

Ranking: TOTAL GAMES

Chillingo: 71

Gameloft: 60

Skyworks: 31

I-Play: 30

Electronic Arts: 27

Glu Mobile: 19

THQ Wireless: 16

ngmoco: 11

Capcom: 10

Konami: 7

Backflip: 5

Pop Cap: 3

How is the portfolio of publishers structured (number of TOTAL GAMES = PAID + FREE)? App Store: US (21st September 2009)

Ranking: FREE games per PAID game

Glu Mobile: 0,90

Digital Chocolate: 0,85

ngmoco: 0,83

I-Play: 0,76

Capcom: 0,67

Backflip: 0,67

Skyworks: 0,63

Gameloft: 0,50

Chillingo: 0,45

THQ Wireless: 0,45

Konami: 0,17

Electronic Arts: 0,13

Pop Cap: 0,00

What is the FREE game per PAID game rate of publishers portfolio? App Store: US (21st September 2009)

Ranking: US Top100 rate in %

Pop Cap: 67%

Backflip: 67%

Electronic Arts: 50%

Gameloft: 23%

Glu Mobile: 20%

Konami: 17%

Skyworks: 16%

I-Play: 6%

Chillingo: 4%

Digital Chocolate: 3%

THQ Wireless: 0%

Capcom: 0%

ngmoco: 0%

What is the rate of PAID GAMES in the US Top100 as percentage of the total PAID GAMES in a publishers portfolio? App Store: US (21st September 2009)

Ranking: Lowest price point in USD

Digital Chocolate: 0,99 USD

Gameloft: 0,99 USD

Electronic Arts: 0,99 USD

Glu Mobile: 0,99 USD

Chillingo: 0,99 USD

I-Play: 0,99 USD

THQ Wireless: 0,99 USD

Konami: 0,99 USD

ngmoco: 0,99 USD

Backflip: 0,99 USD

Skyworks: 0,99 USD

Pop Cap: 2,99 USD

Capcom: 4,99 USD

What is the lowest price point (in USD) in a publishers portfolio? App Store: US (21st September 2009)

Ranking: Highest price point in USD

Electronic Arts: 9,99 USD

Gameloft: 6,99 USD

Konami: 6,99 USD

Capcom: 6,99 USD

ngmoco: 5,99 USD

THQ Wireless: 5,99 USD

Chillingo: 5,99 USD

Digital Chocolate: 4,99 USD

I-Play: 4,99 USD

Pop Cap: 4,99 USD

Glu Mobile: 2,99 USD

Backflip: 1,99 USD

Skyworks: 1,99 USD

What is the highest price point (in USD) in a publishers portfolio? App Store: US (21st September 2009)

Ranking: Active on the App Store for # days:

Gameloft: 464 days

Chillingo: 424 days

Electronic Arts: 421 days

THQ Wireless: 407 days

Konami: 395 days

I-Play: 380 days

ngmoco: 322 days

Glu Mobile: 288 days

Digital Chocolate: 283 days

Capcom: 260 days

Skyworks: 190 days

Pop Cap: 106 days

Backflip: 69 days

How long has a publisher been active on the US App Store (in days based on the oldest release date of the first game)? App Store: US (21st September 2009)

Ranking: Releases per week

Digital Chocolate: 1,5 releases/week

Chillingo: 1,2 releases/week

Skyworks: 1,1 releases/week

Gameloft: 0,9 releases/week

I-Play: 0,6 releases/week

Glu Mobile: 0,5 releases/week

Backflip: 0,5 releases/week

Electronic Arts: 0,4 releases/week

THQ Wireless: 0,3 releases/week

Capcom: 0,3 releases/week

Pop Cap: 0,2 releases/week

ngmoco: 0,2 releases/week

Konami: 0,1 releases/week

What is the release rate per week (1 week = 7 days) for TOTAL GAMES (PAID and FREE versions without updates) of the publishers? App Store: US (21st September 2009)

Statement & Disclaimer

This presentation was intented for internal use only, but we think it could be valuable for all iPhone game developers and publishers.

Only analysing the game prices on the US AppStore and its Top100 was not enough, so we started to compile a list of what we find interesting to analyse. This list is still huge and there are more analyses soon to come. So what you see is only the beginning.

Please note that we take no responsibility for a 100% correctness of the statistics. Errors could be possible as this analysis was done by our team and not by a machine.

HandyGames™ is thinking about releasing future analyses officially on our website. So please stay tuned for more and check out www.handy-games.com or our Twitter-Feed at www.twitter.com / handy_games .