Top20 iPhone Games Analysis 09/2009

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    Top20 iPhone Games Analysis 09/2009 - Presentation Transcript

    1. Top20 iPhone Games Analysis (Part 2) 24th September 2009
    2. Company Portrait
        • HandyGames™ is a creative and innovative German developer and publisher for quality mobile games since 2000!
        • Huge portfolio of J2ME games
        • Development focus on innovations like motion sensing and touch screen games
        • Developments for new platforms: iPhone , Blackberry , mobile internet
        • Strong international distribution network: More than 150 partners worldwide
        • Official content aggregator for Sony Ericsson
    3. Titles
      • PAID APPS
      • 17%
      • Upper case title
      • 83%
      • No upper case title
      • FREE APPS
      • 9%
      • Upper case title
      • 91%
      • No upper case title
      How many Top20 games have an upper case title (like TETRIS, SCRABBLE, UNO etc… - additional „Free“, „Lite“ etc. not counting)? Average result of national App Stores: US, UK, DE, FR, ES (22nd September 2009)
    4. Original IP vs. Brand
      • PAID APPS
      • 54%
      • Original IP
      • 46%
      • Brand
      • FREE APPS
      • 81%
      • Original IP
      • 19%
      • Brand
      How many Top20 games are based on an original IP and how many are using a well known brand? Average result of national App Stores: US, UK, DE, FR, ES (24th September 2009)
    5. Big Player vs. Small Player
      • PAID APPS
      • 55%
      • Big Player
      • 45%
      • Small Player
      • FREE APPS
      • 16%
      • Big Player
      • 84%
      • Small Player
      How many Top20 Apps are produced by a well known Big Player (EA, Gameloft etc.) and how many are produced by an Independent or Small Player? Average result of national App Stores: US, UK, DE, FR, ES (24th September 2009)
    6. Ratings
      • PAID APPS
          • US: 1733
          • UK: 499
          • DE: 163
          • FR: 234
          • ES: 49
      • FREE APPS
          • US: 19810
          • UK: 5465
          • DE: 1543
          • FR: 3128
          • ES: 347
      How many ratings does a Top20 game receive on average? Average result of national App Stores: US, UK, DE, FR, ES (22nd September 2009)
    7. Ratings
      • PAID:FREE ratio in %
      • US: 9%
      • UK: 8%
      • DE: 11%
      • FR: 7%
      • ES: 14%
      What is the average rating ratio PAID:FREE of the Top20 games? Average result of national App Stores: US, UK, DE, FR, ES (22nd September 2009)
    8. Ratings
      • PAID APPS
          • US: 3,9
          • UK: 3,7
          • DE: 3,9
          • FR: 4,0
          • ES: 4,1
      • FREE APPS
          • US: 3,2
          • UK: 2,9
          • DE: 2,9
          • FR: 2,9
          • ES: 2,8
      What is the average user rating (number of stars) for the Top20 games? Average result of national App Stores: US, UK, DE, FR, ES (22nd September 2009)
    9. Ratings
      • PAID APPS
          • US: 6,5
          • UK: 6,9
          • DE: 6,1
          • FR: 6,4
          • ES: 6,2
      • FREE APPS
          • US: 6,5
          • UK: 6,7
          • DE: 6,5
          • FR: 6,9
          • ES: 6,3
      What is the average age rating for the Top20 games? Average result of national App Stores: US, UK, DE, FR, ES (23rd September 2009)
    10. Application Age
      • PAID APPS
      • US: 100 days
      • UK: 120 days
      • DE: 119 days
      • FR: 114 days
      • ES: 143 days
      What is the average „age“ of a Top20 game in days? Average result of national App Stores: US, UK, DE, FR, ES (22nd September 2009)
    11. Top Publishers in US App Store
      • Ranking: PAID GAMES
      • Chillingo: 49
      • Gameloft: 40
      • Digital Chocolate: 33
      • Electronic Arts: 24
      • Skyworks: 19
      • I-Play: 17
      • THQ Wireless: 11
      • Glu Mobile: 10
      • Konami: 6
      • Capcom: 6
      • ngmoco: 6
      • Pop Cap: 3
      • Backflip: 3
      How is the portfolio of publishers structured (number of PAID GAMES without applications)? App Store: US (21st September 2009)
    12. Top Publishers in US App Store
      • Ranking: FREE GAMES
      • Digital Chocolate: 28
      • Chillingo: 22
      • Gameloft: 20
      • I-Play: 13
      • Skyworks: 12
      • Glu Mobile: 9
      • THQ Wireless: 5
      • ngmoco: 5
      • Capcom: 4
      • Electronic Arts: 3
      • Backflip: 2
      • Konami: 1
      • Pop Cap: 0
      How is the portfolio of publishers structured (number of FREE GAMES without applications)? App Store: US (21st September 2009)
    13. Top Publishers in US App Store
      • Ranking: TOTAL GAMES
      • Chillingo: 71
      • Digital Chocolate: 61
      • Gameloft: 60
      • Skyworks: 31
      • I-Play: 30
      • Electronic Arts: 27
      • Glu Mobile: 19
      • THQ Wireless: 16
      • ngmoco: 11
      • Capcom: 10
      • Konami: 7
      • Backflip: 5
      • Pop Cap: 3
      How is the portfolio of publishers structured (number of TOTAL GAMES = PAID + FREE)? App Store: US (21st September 2009)
    14. Top Publishers in US App Store
      • Ranking: FREE games per PAID game
      • Glu Mobile: 0,90
      • Digital Chocolate: 0,85
      • ngmoco: 0,83
      • I-Play: 0,76
      • Capcom: 0,67
      • Backflip: 0,67
      • Skyworks: 0,63
      • Gameloft: 0,50
      • Chillingo: 0,45
      • THQ Wireless: 0,45
      • Konami: 0,17
      • Electronic Arts: 0,13
      • Pop Cap: 0,00
      What is the FREE game per PAID game rate of publishers portfolio? App Store: US (21st September 2009)
    15. Top Publishers in US App Store
      • Ranking: US Top100 rate in %
      • Pop Cap: 67%
      • Backflip: 67%
      • Electronic Arts: 50%
      • Gameloft: 23%
      • Glu Mobile: 20%
      • Konami: 17%
      • Skyworks: 16%
      • I-Play: 6%
      • Chillingo: 4%
      • Digital Chocolate: 3%
      • THQ Wireless: 0%
      • Capcom: 0%
      • ngmoco: 0%
      What is the rate of PAID GAMES in the US Top100 as percentage of the total PAID GAMES in a publishers portfolio? App Store: US (21st September 2009)
    16. Top Publishers in US App Store
      • Ranking: Lowest price point in USD
      • Digital Chocolate: 0,99 USD
      • Gameloft: 0,99 USD
      • Electronic Arts: 0,99 USD
      • Glu Mobile: 0,99 USD
      • Chillingo: 0,99 USD
      • I-Play: 0,99 USD
      • THQ Wireless: 0,99 USD
      • Konami: 0,99 USD
      • ngmoco: 0,99 USD
      • Backflip: 0,99 USD
      • Skyworks: 0,99 USD
      • Pop Cap: 2,99 USD
      • Capcom: 4,99 USD
      What is the lowest price point (in USD) in a publishers portfolio? App Store: US (21st September 2009)
    17. Top Publishers in US App Store
      • Ranking: Highest price point in USD
      • Electronic Arts: 9,99 USD
      • Gameloft: 6,99 USD
      • Konami: 6,99 USD
      • Capcom: 6,99 USD
      • ngmoco: 5,99 USD
      • THQ Wireless: 5,99 USD
      • Chillingo: 5,99 USD
      • Digital Chocolate: 4,99 USD
      • I-Play: 4,99 USD
      • Pop Cap: 4,99 USD
      • Glu Mobile: 2,99 USD
      • Backflip: 1,99 USD
      • Skyworks: 1,99 USD
      What is the highest price point (in USD) in a publishers portfolio? App Store: US (21st September 2009)
    18. Top Publishers in US App Store
      • Ranking: Active on the App Store for # days:
      • Gameloft: 464 days
      • Chillingo: 424 days
      • Electronic Arts: 421 days
      • THQ Wireless: 407 days
      • Konami: 395 days
      • I-Play: 380 days
      • ngmoco: 322 days
      • Glu Mobile: 288 days
      • Digital Chocolate: 283 days
      • Capcom: 260 days
      • Skyworks: 190 days
      • Pop Cap: 106 days
      • Backflip: 69 days
      How long has a publisher been active on the US App Store (in days based on the oldest release date of the first game)? App Store: US (21st September 2009)
    19. Top Publishers in US App Store
      • Ranking: Releases per week
      • Digital Chocolate: 1,5 releases/week
      • Chillingo: 1,2 releases/week
      • Skyworks: 1,1 releases/week
      • Gameloft: 0,9 releases/week
      • I-Play: 0,6 releases/week
      • Glu Mobile: 0,5 releases/week
      • Backflip: 0,5 releases/week
      • Electronic Arts: 0,4 releases/week
      • THQ Wireless: 0,3 releases/week
      • Capcom: 0,3 releases/week
      • Pop Cap: 0,2 releases/week
      • ngmoco: 0,2 releases/week
      • Konami: 0,1 releases/week
      What is the release rate per week (1 week = 7 days) for TOTAL GAMES (PAID and FREE versions without updates) of the publishers? App Store: US (21st September 2009)
    20. Statement & Disclaimer
      • This presentation was intented for internal use only, but we think it could be valuable for all iPhone game developers and publishers.
      • Only analysing the game prices on the US AppStore and its Top100 was not enough, so we started to compile a list of what we find interesting to analyse. This list is still huge and there are more analyses soon to come. So what you see is only the beginning.
      • Please note that we take no responsibility for a 100% correctness of the statistics. Errors could be possible as this analysis was done by our team and not by a machine.
      • HandyGames™ is thinking about releasing future analyses officially on our website. So please stay tuned for more and check out www.handy-games.com or our Twitter-Feed at www.twitter.com / handy_games .
      • Please contact us at [email_address] for comments or if you want to publish or use this analysis or future statistics.
    21. Contact
        • www.handy-games.com GmbH
        • i_Park Klingholz 13
        • 97232 Giebelstadt
        • Germany
        • Phone: +49 (0) 9334 9757 - 0
        • Fax: +49 (0) 9334 9757 - 19
        • info @handy-gam es.com
        • http://www.handy-games.com
        • Visit our App Store here and download our newest iPhone and iPod touch games!
      • Copyright: All trademarks or registered trademarks are recognized as the property of their respective holders.

    + HandyGames GermanyHandyGames Germany, 2 months ago

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