Social Media: Is It For Me?

Social Media: “Is It For Me?”
Hosted by: Studio Crossings
Presenter: Al Biedrzycki

Introduction
Social Media Series:
Social Media Introduction (July 12th)
Social Media: The 411 (July 26th)
The Social Media Workshop (August 9th)

How You’ll Benefit
The purpose of these seminars is to:
Familiarize you with the latest social media tools.
Help you determine which tools and strategies best fit your needs.
Leave you with a foundation to create a effective social media strategy for your efforts.

Online technology tools that enable people to communicate easily via the internet to share information and resources.
So, what are the tools?
What is Social Media

What Are The Tools?
Facebook: A Social Network
Twitter: A Micro-blog
LinkedIn: A Professional Social Network
Youtube: A Video Sharing Platform
FourSquare: An “LBS”

What Are They Good For?
Facebook: Personal networking, business growth.
Twitter: Conversing, for both personal use and business growth.
LinkedIn: Business networking for individuals and companies.
Youtube: Video publishing for personal use and business growth.
FourSquare: Location discovery (user) and business growth.

And there are more…
Which tools are right for you?

Who is Using Social Media?

Who Uses Social Media?
Everyone from your teenage daughter to CEOs of Fortune 500 Companies.

Who Benefits From Social Media?
Anyone who understands how to effectively communicate through social media channels.

How to Communicate Effectively using Social Media
Humans are inherently social creatures, so using social media effectively should come naturally to us, right?
Well, not quite…

Social Media Hurdles
Many struggle with three components of social media:
Technology
Etiquette
Time

Hurdle 1: Technology
Many are overwhelmed by the technology factor of social media.
Lack of Intuition
Natural Fear
How far will my posting go?
How secure is my online privacy?

Hurdle 2: Etiquette
Many are challenged with the protocol
How often do I tweet?
How many people do I follow? Follow? Network with?
Do I start a LinkedIn Profile, a fan page or just use a Twitter account? Or do I use all three?
How do I separate my personal and professional life?

Hurdle 3: Time
Many are overwhelmed by the time constraints:
I’m busy—when will I find the time to use the tools?
If I don’t post or tweet often, will I be effective?
Will social media be a time-suck?
How do you jump the hurdles?

Jumping The Hurdles
Dive in head first! (Into the shallow end)
Set up personal Facebook, Twitter, LinkedIn and FourSquare accounts and:
Listen
Interact
Engage

Jumping The Hurdles: Listen
Facebook: Friend some acquaintances, “Like” some fan pages, and listen to the news feed.
LinkedIn: Join LinkedIn Groups of interest, follow the discussions.
Twitter: Follow 10-15 people with similar interest, listen to their tweets.
Listen
Interact
Engage

Jumping The Hurdles: Interact
Facebook: Comment on a posting, “Like” something, share someone’s content.
LinkedIn: Respond to a discussion thread or “Like” an update.
Twitter: @ reply to an interesting tweet, “Retweet” somebody else’s posting.
Listen
Interact
Engage

Jumping The Hurdles: Engage
Facebook: Create and share your own piece of content, ask questions.
LinkedIn: Start your own discussion, promote to your followers, follow-up to continue the conversation.
Twitter: Post your own Tweets, ask followers questions.
Listen
Interact
Engage

The Human Element
Take away all the flashy technology and ambiguous etiquette and you’ll find that social media exists to encourage and facilitate human interaction.
Listen
Interact
Engage
Human

The Conference Analogy

But Why?
Personal interactions
Professional goals
Reaching a Wider Audience
Minimal barriers to entry
Scalable Tools
So, who’s doing it well?

Social Media: Is It For Me?

by Alec Biedrzycki on Sep 03, 2011

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Social Media: Is It For Me? — Presentation Transcript