Social Media: Is It For Me?

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This presentation created by Alec Biedrzycki is the first installment of a three-part seminar series that was hosted at Studio Crossings throughout the summer of 2011. It focuses on the psychology around social media and getting over the fear of putting yourself "out there" to be found. Consider this as an introduction to social media marketing answering the 5 W's.

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  • The 5 W’s of Social Media (7/12)Understanding Social Media and taking the plungeThe 411 of Social Media (7/26)Learning the basics of each Social Media ToolThe Social Media Workshop (8/9)Hands on seminar with Social Media
  • Humans are inherently social creatures—we communicate, live and work together.People struggle with two main components of social media:Technology is overwhelming (breadth and use) Etiquette is a mystery They focus on solving these problems so much that they begin to lose sight of the human element. Everyone has it.
  • Facebook: A Social NetworkPersonal Networking & Business GrowthTwitter: A Micro-blogConversing for Personal & Business UseLinkedIn: A Professional Social NetworkPersonal, Professional NetworkingYoutube: A Video Sharing PlatformVideo Publishing for Personal and Business useFourSquare: An “LBSLocation Networking for Personal and Business Use
  • Facebook: A Social NetworkPersonal Networking & Business GrowthTwitter: A Micro-blogConversing for Personal & Business UseLinkedIn: A Professional Social NetworkPersonal, Professional NetworkingYoutube: A Video Sharing PlatformVideo Publishing for Personal and Business useFourSquare: An “LBSLocation Networking for Personal and Business Use
  • That depends on who you are…
  • “Media for social interaction using highly accessible and scalable communication techniques.”Humans are inherently social creatures—we communicate, live and work together. Using social media effectively should come naturally to us, right?
  • “Media for social interaction using highly accessible and scalable communication techniques.”Humans are inherently social creatures—we communicate, live and work together. Using social media effectively should come naturally to us, right?
  • “Media for social interaction using highly accessible and scalable communication techniques.”Humans are inherently social creatures—we communicate, live and work together. Using social media effectively should come naturally to us, right?
  • Humans are inherently social creatures—we communicate, live and work together.People struggle with two main components of social media:Technology is overwhelming (breadth and use) Etiquette is a mysteryThey focus on solving these problems so much that they begin to lose sight of the human element. Everyone has it.
  • Conquering the hurdle
  • Conqueringthe hurdle
  • Conqueringthe hurdle
  • “Media for social interaction using highly accessible and scalable communication techniques.”Humans are inherently social creatures—we communicate, live and work together. Using social media effectively should come naturally to us, right?
  • “Media for social interaction using highly accessible and scalable communication techniques.”Humans are inherently social creatures—we communicate, live and work together. Using social media effectively should come naturally to us, right?
  • “Media for social interaction using highly accessible and scalable communication techniques.”Humans are inherently social creatures—we communicate, live and work together. Using social media effectively should come naturally to us, right?
  • “Media for social interaction using highly accessible and scalable communication techniques.”Humans are inherently social creatures—we communicate, live and work together. Using social media effectively should come naturally to us, right?
  • Humans are inherently social creatures—we communicate, live and work together.People struggle with two main components of social media:Technology is overwhelming (breadth and use) Etiquette is a mysteryThey focus on solving these problems so much that they begin to lose sight of the human element. Everyone has it.
  • Humans are inherently social creatures—we communicate, live and work together.People struggle with two main components of social media:Technology is overwhelming (breadth and use) Etiquette is a mysteryThey focus on solving these problems so much that they begin to lose sight of the human element. Everyone has it.
  • It’s constantly evolving, so staying on top of the trends is crucial in remaining effectiveBarack Obama example
  • Social Media: Is It For Me?

    1. 1. Social Media: “Is It For Me?”<br />Hosted by: Studio Crossings<br />Presenter: Al Biedrzycki<br />
    2. 2. Introduction<br />Social Media Series:<br />Social Media Introduction (July 12th)<br />Social Media: The 411 (July 26th)<br />The Social Media Workshop (August 9th)<br />
    3. 3. How You’ll Benefit<br />The purpose of these seminars is to:<br />Familiarize you with the latest social media tools.<br />Help you determine which tools and strategies best fit your needs.<br />Leave you with a foundation to create a effective social media strategy for your efforts.<br />
    4. 4. Online technology tools that enable people to communicate easily via the internet to share information and resources.<br />So, what are the tools?<br />What is Social Media<br />
    5. 5. What Are The Tools?<br /><ul><li>Facebook: A Social Network
    6. 6. Twitter: A Micro-blog
    7. 7. LinkedIn: A Professional Social Network
    8. 8. Youtube: A Video Sharing Platform
    9. 9. FourSquare: An “LBS”</li></li></ul><li>What Are They Good For?<br /><ul><li>Facebook: Personal networking, business growth.
    10. 10. Twitter: Conversing, for both personal use and business growth.
    11. 11. LinkedIn: Business networking for individuals and companies.
    12. 12. Youtube: Video publishing for personal use and business growth.
    13. 13. FourSquare: Location discovery (user) and business growth.</li></li></ul><li>And there are more…<br />Which tools are right for you?<br />
    14. 14. Who is Using Social Media?<br />
    15. 15. Who Uses Social Media?<br />Everyone from your teenage daughter to CEOs of Fortune 500 Companies.<br />
    16. 16. Who Benefits From Social Media?<br />Anyone who understands how to effectively communicate through social media channels. <br />
    17. 17. How to Communicate Effectively using Social Media<br />Humans are inherently social creatures, so using social media effectively should come naturally to us, right?<br />Well, not quite…<br />
    18. 18. Social Media Hurdles<br />Many struggle with three components of social media:<br />Technology<br />Etiquette<br />Time <br />
    19. 19. Hurdle 1: Technology<br /><ul><li>Many are overwhelmed by the technology factor of social media.</li></ul>Lack of Intuition<br />Natural Fear<br />How far will my posting go?<br />How secure is my online privacy?<br />
    20. 20. Hurdle 2: Etiquette<br />Many are challenged with the protocol<br /><ul><li>How often do I tweet?
    21. 21. How many people do I follow? Follow? Network with?
    22. 22. Do I start a LinkedIn Profile, a fan page or just use a Twitter account? Or do I use all three?
    23. 23. How do I separate my personal and professional life?</li></li></ul><li>Hurdle 3: Time<br />Many are overwhelmed by the time constraints:<br /><ul><li>I’m busy—when will I find the time to use the tools?
    24. 24. If I don’t post or tweet often, will I be effective?
    25. 25. Will social media be a time-suck?</li></ul>How do you jump the hurdles?<br />
    26. 26. Jumping The Hurdles<br />Dive in head first! (Into the shallow end)<br />Set up personal Facebook, Twitter, LinkedIn and FourSquare accounts and:<br />Listen<br />Interact<br />Engage<br />
    27. 27. Jumping The Hurdles: Listen<br />Facebook: Friend some acquaintances, “Like” some fan pages, and listen to the news feed.<br />LinkedIn: Join LinkedIn Groups of interest, follow the discussions.<br />Twitter: Follow 10-15 people with similar interest, listen to their tweets. <br />Listen<br />Interact<br />Engage<br />
    28. 28. Jumping The Hurdles: Interact<br />Facebook: Comment on a posting, “Like” something, share someone’s content.<br />LinkedIn: Respond to a discussion thread or “Like” an update.<br />Twitter: @ reply to an interesting tweet, “Retweet” somebody else’s posting.<br />Listen<br />Interact<br />Engage<br />
    29. 29. Jumping The Hurdles: Engage<br />Facebook: Create and share your own piece of content, ask questions.<br />LinkedIn: Start your own discussion, promote to your followers, follow-up to continue the conversation.<br />Twitter: Post your own Tweets, ask followers questions.<br />Listen<br />Interact<br />Engage<br />
    30. 30. The Human Element<br /><ul><li>Take away all the flashy technology and ambiguous etiquette and you’ll find that social media exists to encourage and facilitate human interaction. </li></ul>Listen<br />Interact<br />Engage<br />Human<br />
    31. 31. The Conference Analogy<br />
    32. 32. But Why?<br />Personal interactions<br />Professional goals<br />Reaching a Wider Audience<br />Minimal barriers to entry<br />Scalable Tools<br />So, who’s doing it well?<br />

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