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Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
Hands.mobi presentation Jan 2012
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Hands.mobi presentation Jan 2012

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  • 1. DEC/2011  
  • 2. HANDS  |  GRUPO  .MOBI   Hands  has  been  100%  acquired  by  Grupo  .Mobi.  
  • 3. ABOUT  HANDS   More  than  12  years  of  expertise  in  selling  and   managing  mobile  advertising.     •  Mobile  optimized  Ad  Server  integrated  in      partners  app’s  and  mobile  sites;   •  Advertising  Management  in    mobile  apps,  webapps  and  tablets;   •  470  million  monthly  impressions  in  Brazil    (Premium  Ad  Network).  
  • 4. GRUPO  .MOBI  SINERGY   Design  Partnership  and  sinergy  with  Grupo.Mobi  companies  enabling  and  accelerating   Development  the  production  of  hot  sites,  applications  and  webapps,  resulting  in  a  more  assertive   Delivery  strategic  planning.  
  • 5. Hands  platform  (briefly)  Adequate  the  mobile  sites  and  advertising  campaigns  so  they  can  be  correctly  visualized  in   all  different  kinds  headsets.  
  • 6. HANDS  PREMIUM  MOBILE  AD  NETWORK  Aggregates  through  its  proprietary  platform  the  major  premium  publishers  in  Brazil   to  build  a  unique  Ad  Network  of  widely  known  and  respected  content  producers   with  several  exclusive  partnerships.  
  • 7. CLUSTERS  –  PREMIUM  AD  NETWORK  Gathering  publishers  per  audience  interests  make  it  easier  for  advertisers  to   plan  campaigns  with  maximized  results.   Folha.com,  Valor,  Claro,  Exame,  Climatempo,  Veja,  JC   News   >  98  millions   Online,  O  Globo,  Yahoo!,  entre  outros.   Caras,  Rolling  Stone,  Cineclick,  Food  Brasil,  Guia  da   Entertainment   >  100  millions   Semana,  MobRadio,  entre  outros.   Lance!,  ClicEsportes,  O  Globo  Esportes,  Placar,  Jovem   Sports   >  70  millions   Pan  AM,  Total  Race,  entre  outros.   Boa  Forma,  Capricho,  Contigo,  Gloss,  Loveteen,  Nova,   Women   >  13  millions   YesTeen,  Cris  Arcangeli,  entre  outros.   VIP,  Playboy,  Info  ,  4  Rodas,  Internacional  Clube,   Men   >  17  millions   Vasco  Esporte  Clube,  entre  outros.   MapLink,  O  Globo  ,  ClicRBS,  O  Dia,   Regional   >  23  millions   Jornal  do  Commercio,  O  Povo,  entre  outros.   Social   >  23  millions   Ebuddy,  Nimbuzz,  Sony  Ericsson,  entre  outros.  
  • 8. HANDS  PERFORMANCE  MOBILE  AD  NETWORK  Hands  also  aggregates  international  ad  networks  and  manage  mobile  performance  campaigns  for  Brazilian  audience:     Performance  Display  –  graphic  banners  that   can  be  shown  in  several  Sites  or  Apps  that   integrate  the  partner  Ad  Networks.  The   investment  is  CPC  based.   Search  Mobile  –  sponsored  links  in  search   for    Sites,  Maps,  Images  and  Videos.  The   investment  is  also  CPC  based.  
  • 9. WHICH  ONE  IS  THE  BEST  FOR  MY  BRAND?   Premium  Ad  Network   Performance  Ad  Network   The  brand  will  be  associated  with  high  quality  content   The  campaign  can  be  distributed  in  thousands   and  widely  known  content  producers   of  sites  and  app’s   Higher  earned  value   Unlimited  inventory   Cost  per  impression   Cost  per  click   Special  formats  (expandable  banner,  background,  etc.),   sponsorships  and  special  projects   Standard  formats  (MMA*  banners);   TargeTng:  per  interest,  carrier,  operaTng  system,   TargeTng:  per  interest,  carrier,  geolocaTon,   devices,  plaVorms  (mobile  and  tablets)  and  regional   operaTng  system,  and  plaVorm  (mobile  and   content   tablets).        With  us  you  can  have  both:                          delivery  with  qualified  audience  and  guaranteed  clicks  *MMA  –  Mobile  Marketing  Association    (http://mmaglobal.com/main)  
  • 10. FLOW  OF  A  MOBILE  CAMPAIGN  Campaign  runs  in  the  Premium  and/or  Performance  Ad   AdverTser  chooses  the  most  suitable  interacBon  opBon:   Network  reaching  different  plaVorms   Mobile  Site   Advertiser’s Landing page Download  App   Click  to  Call   Click  to  Map   Click  to  Video   Tel:  11  3894-­‐0200   Click  to  “Like”  
  • 11. CLIENTS  
  • 12. MOBILE  ADVERTISING  PANORAMA  
  • 13. MOBILE  MARKET  IN  BRAZIL:  OVERVIEW   By   236   140   40   2014   million   millions   million   users   25   the  access   to  mobile   internet  will   mobile   million   be  larger   mobile   accessing   than   users   mobile  web   smartphones   desktop   phone  lines   web   Soon,  the  access  through  mobile  web  will  be      larger  and  more  usual  than  tradi5onal  web  Source:  MobiThinking  –  March  2011  
  • 14. HAVE  YOU  SEEN  IT?   Users  that  access  web   Users  that  access  web   at  least  once  /  month*:   at  least  once  /  month**:     >>  13,6  millions   >>  16,5  millions       Average  time  spent:       Average  time  spent:       >>  20h  27  min  per  month   >>  more  than  20h  per  month               This  was  the  desktop  Internet   This  is  the  mobile  Internet   audience  in  Sep/2006   audience  in  Aug/2011   Almost  every  advertiser  already   How  many  brands  have  a  solid   had  a  web  strategy  at  that   mobile  strategy  for  mobile  in   moment.   2011?  *  Ibope  NetraTngs    -­‐  acesso  residencial  **  Research  Mobilize  –  Mobile  customer  2011  –  Ipsos  Marplan  /  Teleco    -­‐  Aug  2011  -­‐  Annual  Huawei  Balance  
  • 15. WHAT  USERS  FIND  WHEN  THEY  SURF  IN   MOBILE  WEB?   à  Maybe  not  mobile  sites...  A  research  points  that  79%  of  the  most  important   advertisers  still  DON’T  HAVE  sites  developed   specially  for  mobile  platforms.  That,  alone,  can  easily  move  away  users  that  search  for  information   in  their  smartphones.     It  also  creates  an  excellent  opportunity  for     who  is  present  in  mobile  web.  
  • 16. WHY  A  MOBILE  SITE    IF    “IT’S  POSSIBLE  TO  ACCESS  A   WEB  SITE  ON  THE  PHONE?”  The  experience  of  a  traditional  site  is  not  (at  all)  ideal  on  mobile  platforms.    Content  produced  for  mobile  users  must  consider  that  the  moment  and  the  needs  are  different:    •  connection  speed  •  screen  size  •  more  urgent  information      
  • 17. MOBILE  WEB  IS  THE  NEW  LAN  HOUSE   Surfing  the  mobile   web  is  cheaper  and   more  convenient   than  going  to  a  lan   ur   house.  1  ho 0   5 R$1, hbp://www.slideshare.net/redemobi/redemobi-­‐a-­‐lanhousefoiprobolsonov2011-­‐10078544  
  • 18. AND  THE  NAVIGATION  SPEED?  •  The  majority  of  data  plans  have  restriction   with  data  volume  and/or  speed.  That  means   the  site  “weight”  matters.  A  lot.    
  • 19. ENCOURAGING  THE  USE  OF  MOBILE  INTERNET  •  Facebook  applications  will  be   •  Google  AdWords  will  give   available  on  Mobile   preference  to  mobile  friendly  sites  
  • 20. WHO  OWNS  A  3G  MOBILE  DEVICE,  SURFS  MOBILE  WEB   A  research  conducted  by  Teleco  for  the  Huawei  Balance  of   Broadband  in  5  Brazilian  capitals  point  that  79%  of  the   users  who  own  a  3G  mobile  device  access  the  mobile  web.   Who  has  a  3G  enabled  device  access  mobile  web  à    qualified   audience  Source:  Teleco  reasearch  for  Huawei  Broadband  Balance    08/2011  -­‐  hbp://www.teleco.com.br/comentario/com437.asp  
  • 21. ...  SURF  AND  BUY  USING  THE  PHONE   Usual  services:   (3G  devices/Smartphones)   Send  and  receive  e-­‐mail   Surf  the  web   Instant  messaging   Social  networks   Search  Download  of  music  and  games   Watch  videos   Shopping   Mobile  web  users  start  to  do  more   than  sending  e-­‐mail,  they  surf  and  buy.   Source:  Teleco  reasearch  for  Huawei  Broadband  Balance     08/2011  -­‐  hbp://www.teleco.com.br/comentario/com437.asp  
  • 22. THE  TRADITIONAL  WEB  USER   BEHAVIOR  IN  MOBILE   Do  you  use  web  on  the  phone?     •  40.8%  already  surfs  the  mobile   web;   •  That  represents  more  than  30   40,8% million  people;   59,2%   •  Mobile  web  numbers  are   higher  than  the  ones  the   traditional  web  presented  in   2008.   Yes NoSource:  Mobilize  reasearch  -­‐  Consumidor  Movel  2011  hbp://www.slideshare.net/GrupoPontomobi/pesquisa-­‐mobilize-­‐2010#  
  • 23. THE  TRADITIONAL  WEB  USER   BEHAVIOR  IN  MOBILE   Do  you  use  web  on  the  phone  using  a   3G  connection?     •  47%  of  the  users  already  use   3G   •  Anatel  announced  that   there  are  more  than  21,6   47,0% 53,0% million  3G  active  devices  in   Brazil   •  Forecast  for  2014:     106  million  3G  devices  and  6   million  4G  devices  (Brazil).   Yes NoSource:  Mobilize  reasearch  -­‐  Consumidor  Movel  2011  hbp://www.slideshare.net/GrupoPontomobi/pesquisa-­‐mobilize-­‐2010#  
  • 24. CASES  MOBILE  CAMPAIGNS  HAVE  HIGH  COVERSION  RATES  
  • 25. WHY  DO  WE  HAVE  HIGH  CONVERSION  RATES?  Exclusive  format,  lower  dispersion  and  larger  space  occupied  on  the  screen.   HSBC  -­‐  Portal  Claro  Ideias   McDonalds  -­‐  MTV  (Entertainment  Cluster)  
  • 26. WHY  DO  WE  HAVE  HIGH  CONVERSION  RATES?  Exclusive  format,  lower  dispersion  and  larger  space  occupied  on  the  screen.   Coca-­‐Cola  –  MTV   Renault  –  Guides  Cluster  
  • 27. CASES  -­‐  TRUCO  MINI  BIS   The  campaign   Part  of  MiniBis  campaign  “Desconfie  de  todos”  (“Be   suspicious  of  everyone!”),  that  show  what  people  are   capable  of  doing  to  eat  MiniBis.   Goal:     Increase  downloads  of  the  game  MiniTruco  (iPhone).     Results:   •   #2  on  Top  Free  Apps  Itunes  Store  Mini  Bis-­‐  Patrocínio  de  Jogo  de  Truco   Mobile     •  40,000  downloads  in  2  weeks  
  • 28. CASES  -­‐  COCA-­‐COLA  ZERO   The  campaign   Daily  rate  on  Yahoo!  HomePage  -­‐  expandable   banner.  When  minimized,  the  banner  remains   visible  at  the  footer  even  when  scrolling  down.     The  expanded  banner  leaded  to  the  advertiser   mobile  hot  site.     The  results   More  than  10  thousand  impressions/day  with   a    CTR  above  4.5%.   Entertainment  Cluster  (premium  Ad  Network)   Publishers  with  CTR  above  2%:     Oi,  Claro,  MTV  and  Yahoo!      
  • 29. CASES  -­‐  BRADESCO  –  CLICK  TO  VIDEO   The  campaign   Banner  in  iPad  and  iPhone  apps  inviting  the   user  to  watch  the  institutional  video  of   Bradesco.     After  clicking  the  banner,  the  user  was  leaded   to  a  simple  and  functional  landing  page  and   the  video  was  quickly  opened.     The  results   More  than  1  million  impressions  delivered  and     a  CTR  between  1,3%  and  3%.
  • 30. CASES  -­‐  BRANDING  
  • 31. CASES  -­‐  BRANDING  
  • 32. MEDIA  KIT  POSSIBILITIES  AND  SPECIFICATIONS  PREMIUM  AD  NETWORK
  • 33. CONVENTIONAL  FORMATS   If  your  campaign  is  going  to  be  uploaded  in  mobile  sites  and  applications  with  no   targeting,  all  the  following  formats  should  be  created  (JPEG,  PNG  or  GIF  –  static  or   animated  and  without  transparency).   Splash  (320x480),    8  kb  Click  to  learn  more   120  x  20,      1kb   Click  to  call  now!   168  x  28,      2kb  Click  to  see  the  map   216  x  36,      3kb   Click  here  to   Click  and  register   300  x  50,      15kb   know  more   Click  to  watch  the  video   320  x  40,    15kb   Click  here  to  know  more   450  x  75,      20kb  OBS:  The  counting  of  impressions  by  a  third  party  can  only  be  done  using  redirect.  We  don’t  use  pixels  nor  tags.  
  • 34. EXPANDABLE  BANNER  example  OBS:  The  counting  of  impressions  by  a  third  party  can  only  be  done  using  redirect.  We  don’t  use  pixels  nor  tags.  
  • 35. EXPANDABLE  BANNER  example  OBS:  The  counting  of  impressions  by  a  third  party  can  only  be  done  using  redirect.  We  don’t  use  pixels  nor  tags.  
  • 36. CLICK  TO  VIDEO  example   The  video  must  be  hosted  at  the   advertiser’s  server  or  at  some  video   service  site  (ex.:  Youtube,  Vimeo).  The  link   should  direct  for  the  streaming  or  the  site.     File  extensions   iPhone:  MP4,  Android:  3GP,  others:  3GP.   File  size:  no  limit  (the  smaller  the  better)  OBS:  The  counting  of  impressions  by  a  third  party  can  only  be  done  using  redirect.  We  don’t  use  pixels  nor  tags.  
  • 37. CLICK  TO  CALL  example  The  creative  must  be  sent  at  least  7  business  days  before  the  campaign  starts  for  tests  and  adjustments.  OBS:  The  counting  of  impressions  by  a  third  party  can  only  be  done  using  redirect.  We  don’t  use  pixels  nor  tags.  
  • 38. CLICK  TO  MAP  example   Clique  aqui  e  veja  como  chegar!  The  creative  must  be  sent  at  least  7  business  days  before  the  campaign  starts  for  tests  and  adjustments.  OBS:  The  counting  of  impressions  by  a  third  party  can  only  be  done  using  redirect.  We  don’t  use  pixels  nor  tags.  
  • 39. INVESTMENT  –  PREMIUM  AD  NETWORK   Volume  of  impressions   List  Price   100,000  -­‐  1,000,000   R$  100   1,000,001  –  5,000,000   R$  88   5,000,001  –  12,000,000   R$  80   12,000,001  +   R$  70  
  • 40. MEDIA  KIT  POSSIBILITIES  AND  SPECIFICATIONS  -­‐  PERFORMANCE  AD  NETWORK    
  • 41. POSSIBLE  FORMATS  MOBILE  PERFORMANCE  -­‐  IMAGE  ADS   Animated  banners   redirecting  the  user  to   App  download.   When  you  do  mobile  performance  campaigns,  have          in  mind  that  a  straight-­‐to-­‐the-­‐point  “Call  to  Ac5on”  is  essen5al.  
  • 42. POSSIBLE  FORMATS    MOBILE  PERFORMANCE  -­‐  LINK  MAPS     Featured   (Sponsored  link)   on  Google  Maps  Mobile.  
  • 43. POSSIBLE  FORMATS  MOBILE  PERFORMANCE  -­‐  IMAGE  +  TEXT  AD   A  maximum  of  five  Text   Ads  can  be  created  and  the   system  will  randomize   them,  showing  it  beside  the   brand  logo.  
  • 44. POSSIBLE  FORMATS  MOBILE  SEARCH  -­‐  SPONSORED  LINKS   Sponsored  links  inserted  in   mobile  web  have  more   relevance  and  therefore,  the   position  will  be  better  than   those  made  for  traditional   web.    
  • 45. DÚVIDAS?  (11)  3894.0219  ATENDIMENTO@REDEMOBI.COM.BR              @handsmobile  OBRIGADO!  J  

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