Hands 2013
Powered by
02
Welcome to Hands
Hands, the largest mobile ad network in Latin America, is
part of Pontomobi and is structured to offer...
03
3G
*
47 million
EDGE
12 million
538 million impressions*a month in Brazil
59 million
people access mobile internet
Braz...
04
Regional
Operators WI-FI
Frequency
and times
Apps and/or websites Clusters
Kind of deviceOperating System
Targeting
Thi...
05
Premium Mobile Network
Top publishers by segment
News - 29 million impressions / month
Among others…
06
Rede Premium Mobile
Entertainment - 37 million impressions / month
Entre outros...Among others…
Top publishers by segme...
Social - 332 million impressions /month
07
Rede Premium Mobile
Sports - 31 million impressions / month
Among others…
Among...
08
Rede Premium Mobile
Technology - 61 million impressions / month
Among others…
Young people - 194 million impressions /m...
Men - 112 million impressions / month
09
Rede Premium Mobile
Women - 89 million impressions / month
Among others…
Top publ...
10
Formats
Scalable performance formats for the best rich media experience.
Mobile Banner
216x36 px
300x50 px
168x28 px
12...
11
The perfect combination of performance and
results, this simple piece offers you several
opportunities, such as:
Mobile...
Expandable
banner
Transition
effects
Scratch-off
Vídeo
Banner
360º degree
viewing
12
Rich media
In mobile advertising, RIC...
13
Landing Page
As part of the media pack, in case the advertiser has no
mobile property, we will produce a mobile landing...
Accelerometer 3D
14
Custom HTML 5
HTML 5 is a highly customizable language used to
develop and deliver web content. 

With...
15
With push notifications, we have real-time access to
consumer preferences and habits, being able to send
messages by ti...
16
Through SMS Broadcast, we can send to users,
simultaneously, marketing messages with many
possible returns:
SMS Broadca...
Special Projects
Angry Bird
Rio
Angry Birds
Angry Birds
Star Wars
17
We established an agreement with Rovio, for exclusivi...
18
We have several published
proprietary apps with
specialized content, and a loyal
and segmented audience, where
ads may ...
19
1%
Guaranteed minimum CTR Detailed reviews with
weekly reports
Evaluation
Intelligent delivery to ensure the best resul...
20
Márcio Sales
marcio@hands.com.br
AdOps
Daniel Siarkovski
daniel@hands.com.br
Creativity and Guidelines
Zaza Sales
zaza@...
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Hands 2013

  1. 1. Hands 2013 Powered by
  2. 2. 02 Welcome to Hands Hands, the largest mobile ad network in Latin America, is part of Pontomobi and is structured to offer its customers the best in mobile advertising. Its focus is on relevant and creative advertising in different formats; innovative campaign models; and cutting-edge technology. Hands network is divided into two major segments: the Premium Network and the Blind Network. The first is built by national and international partners widely acknowledged in the market and with great audiences, while the second is composed by small partners. Creative advertising for mobile devices. Relevant to audiences on the move.
  3. 3. 03 3G * 47 million EDGE 12 million 538 million impressions*a month in Brazil 59 million people access mobile internet Brazilian market data: Audience Premium inventory with the Brazilian audience
  4. 4. 04 Regional Operators WI-FI Frequency and times Apps and/or websites Clusters Kind of deviceOperating System Targeting This inventory allows segmentation:
  5. 5. 05 Premium Mobile Network Top publishers by segment News - 29 million impressions / month Among others…
  6. 6. 06 Rede Premium Mobile Entertainment - 37 million impressions / month Entre outros...Among others… Top publishers by segment
  7. 7. Social - 332 million impressions /month 07 Rede Premium Mobile Sports - 31 million impressions / month Among others… Among others… Top publishers by segment
  8. 8. 08 Rede Premium Mobile Technology - 61 million impressions / month Among others… Young people - 194 million impressions /month Top publishers by segment
  9. 9. Men - 112 million impressions / month 09 Rede Premium Mobile Women - 89 million impressions / month Among others… Top publishers by segment
  10. 10. 10 Formats Scalable performance formats for the best rich media experience. Mobile Banner 216x36 px 300x50 px 168x28 px 120 x20 p x Customized HTML5 Push Notification SMS Broadcast Expandable Rich Media Rich Media Video Improved Landing Page Special projects and sponsors
  11. 11. 11 The perfect combination of performance and results, this simple piece offers you several opportunities, such as: Mobile Banner Click to Landing Page Click to Video Click to SMS Click to Call Click to Lead Click to Map Click to Facebook Creation Guidelines: Hands.com.br/Hands_OneSheet_Banner.pdf Click to Download
  12. 12. Expandable banner Transition effects Scratch-off Vídeo Banner 360º degree viewing 12 Rich media In mobile advertising, RICH MEDIA pieces have the highest level of user engagement. With the increasing penetration of smartphones, the use of this technology provides many opportunities.
  13. 13. 13 Landing Page As part of the media pack, in case the advertiser has no mobile property, we will produce a mobile landing page*, with no additional cost, which will appear in response to clicking. *Optimized for all versions of smartphones the layout to be used as reference must be sent by the agency and/or client. Video gallery Route tracing Geolocation Photo gallery Contact forms
  14. 14. Accelerometer 3D 14 Custom HTML 5 HTML 5 is a highly customizable language used to develop and deliver web content. With it, it is possible to develop mini-applications, such as games, using the devices accelerometer, for example. In addition, there is the advantage of easy integration with the existing content.
  15. 15. 15 With push notifications, we have real-time access to consumer preferences and habits, being able to send messages by time, segmentation, etc. Push Notifications Geolocation Habits Time
  16. 16. 16 Through SMS Broadcast, we can send to users, simultaneously, marketing messages with many possible returns: SMS Broadcast Click to Landing Page Click to SMS Click to Call Click to Map
  17. 17. Special Projects Angry Bird Rio Angry Birds Angry Birds Star Wars 17 We established an agreement with Rovio, for exclusivity in the marketing of ad spaces on Angry Birds games, including banners, different rich media formats and pre-roll video ads.
  18. 18. 18 We have several published proprietary apps with specialized content, and a loyal and segmented audience, where ads may be placed. Sponsors National Soccer Championship (Brasileirão) MMA Airport Guide
  19. 19. 19 1% Guaranteed minimum CTR Detailed reviews with weekly reports Evaluation Intelligent delivery to ensure the best results.
  20. 20. 20 Márcio Sales marcio@hands.com.br AdOps Daniel Siarkovski daniel@hands.com.br Creativity and Guidelines Zaza Sales zaza@hands.com.br Alliances and partnerships publicidade@hands.com.br Contact

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