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Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
Robert Hart, Intuitive Media
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Robert Hart, Intuitive Media

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Children and Their Mobile Phones - The Truth

Children and Their Mobile Phones - The Truth

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  • See the video of Robert giving this presentation at:

    http://handheldlearning.blip.tv/file/456812/

    More video's on the subject of learning using mobile and ubiquitous technologies can be found at:

    http://handheldlearning.blip.tv

    :-)

    http://www.handheldlearning.org<br /><br/>
       Reply 
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  • 1. Handheld Learning 2007 Moving Forward Beyond Pilots Research Preview Children and Their Mobile Phones Learner Voice Research October 2007 Robert Hart Strategic Director Intuitive Media robert.hart@intuitivemedia.com Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 1 Services Saturday, 20 October 2007 1
  • 2. The journey observe research develop Learner Voice Research refine repeat Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 2 Services Saturday, 20 October 2007 2
  • 3. Children and Their Mobile Phones The journey to Community in my Pocket observe, research, develop, refine, repeat... July 2006 We notice children accessing SuperClubsPLUS & GoldStarCafe social learning networks on mobile devices. Oct 2006 Research to assess the need: My Mobile 06 - Children’s use of mobile phones. Learner Voice Research Jan 2007 Community in my Pocket pilot launch Oct 2007 Research update to assess trends Jan 2008 Community In My Pocket full service launch with new generation devices and airtime partners. Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 3 Services Saturday, 20 October 2007 3
  • 4. The children Learner Voice Research Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 4 Services Saturday, 20 October 2007 4
  • 5. Children and Their Mobile Phones Research base Rigorously authenticated children sampled from a population of over 120,000 taken from 13,000+ UK classrooms Members of SuperClubsPLUS (6-12) and GoldStarCafe (11-14) Learner Voice Research October 2006, sample of 1477 children October 2007, sample of 2114 children Demographics: broadly representative of UK population in location, gender, ethnicity, religion, social background. – Ipsos Mori Online survey + community usage analysis Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 5 Services Saturday, 20 October 2007 5
  • 6. Children and Their Mobile Phones Research sample location Learner Voice Research Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 6 Services Saturday, 20 October 2007 6
  • 7. Children and Their Mobile Phones Research sample gender Learner Voice Research 2006 2007 Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 7 Services Saturday, 20 October 2007 7
  • 8. Children and Their Mobile Phones Research sample age range 40% 2007 2006 30% Learner Voice Research 20% 10% Y4 Y5 Y6 Y7 Y8 Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 8 Services Saturday, 20 October 2007 8
  • 9. Learner Voice Research Children and Their Mobile Phones SuperClubsPLUS.com – social learning network for primary Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 9 Services Saturday, 20 October 2007 9
  • 10. Learner Voice Research Children and Their Mobile Phones GoldStarCafe.net– social learning network for secondary Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 10 Services Saturday, 20 October 2007 10
  • 11. Research preview Mobile phone Learner Voice Research ownership Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 11 Services Saturday, 20 October 2007 11
  • 12. Children and Their Mobile Phones Mobile phone ownership 72% 75% 54% Learner Voice Research June 2006 Oct 2006 Oct 2007 Intuitive Media Research 12 Services Saturday, 20 October 2007 © Copyright 2007 Intuitive Media Research Services 12
  • 13. Children and Their Mobile Phones Age of adoption 85% 90.0% 2006 76% 75% 2007 67.5% 71% 72% 63% Learner Voice Research 53% 45.0% 22.5% 0% Y4 Y5 Y6 Y7 Y8 Intuitive Media Research 13 Services Saturday, 20 October 2007 © Copyright 2007 Intuitive Media Research Services 13
  • 14. Children and Their Mobile Phones Gender take up Learner Voice Research Intuitive Media Research 14 Services Saturday, 20 October 2007 © Copyright 2007 Intuitive Media Research Services 14
  • 15. Autonomy & safety Learner Voice Research Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 15 Services Saturday, 20 October 2007 15
  • 16. Children and Their Mobile Phones Who pays the bill? Parents Parents Learner Voice Research We share I pay I pay Intuitive Media Research 16 Services Saturday, 20 October 2007 © Copyright 2007 Intuitive Media Research Services 16
  • 17. Children and Their Mobile Phones Private & public use Mobile phone use in private 47% Learner Voice Research 33% 2006 2007 Intuitive Media Research 17 Services Saturday, 20 October 2007 © Copyright 2007 Intuitive Media Research Services 17
  • 18. Children and Their Mobile Phones Parental rules “im not allowed to text people everyday im not allowed to bring my phone to school and i have to bring my phone where ever i go out of school incase of an emergency or an accident” Learner Voice Research “only allowed to spend £1 a week so i dont have to waist creadet or if some think happens i dont have enoth creadet to phone my parents” Intuitive Media Research 18 Services Saturday, 20 October 2007 © Copyright 2007 Intuitive Media Research Services 18
  • 19. Children and Their Mobile Phones Abusive messages “i got a message on a emergency phone once saying di you want a coffee i am just around the corner but i dont know who it is from” “some stanger sent me porn once never Learner Voice Research found out who” “i got rude messages and videos but i told my mum” “i got told someone was going to kill me if i dident give them 10 000 so i went to my parents and track the people down my calling the police” Intuitive Media Research 19 Services Saturday, 20 October 2007 © Copyright 2007 Intuitive Media Research Services 19
  • 20. Children and Their Mobile Phones Bad messages Learner Voice Research “I prefer her to use SCP email instead of texting, so I know she’s talking to real kids and the mediators are checking what’s said” - Parent Intuitive Media Research 20 Services Saturday, 20 October 2007 © Copyright 2007 Intuitive Media Research Services 20
  • 21. What other technology do children have at home? Learner Voice Research Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 21 Services Saturday, 20 October 2007 21
  • 22. Children and Their Mobile Phones Technology at home 61% u ter mp C co P 32% Learner Voice Research Mac computer 13% 9% 2006 2007 Intuitive Media Research 22 Services Saturday, 20 October 2007 © Copyright 2007 Intuitive Media Research Services 22
  • 23. Children and Their Mobile Phones Technology at home* 30% Ninten do DS 24% 17% Sony PSP 16% Learner Voice Research * Handheld computers 9% - Adrian Hall PDA Pal m/ 0% 2006 2007 Intuitive Media Research 23 Services Saturday, 20 October 2007 © Copyright 2007 Intuitive Media Research Services 23
  • 24. Who and when do children phone? Learner Voice Research Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 24 Services Saturday, 20 October 2007 24
  • 25. Children and Their Mobile Phones Who you do you call? Friends Friends Learner Voice Research Parents Parents “ People call me. I can’t call them” - 4% / 5% 2006 2007 Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 25 Services Saturday, 20 October 2007 25
  • 26. Children and Their Mobile Phones When you do you call? Weekend Weekend Learner Voice Research Evening Evening At school, at playtimes - 5%- 7% 2006 2007 Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 26 Services Saturday, 20 October 2007 26
  • 27. What do children do with their phones? Learner Voice Research Text communication Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 27 Services Saturday, 20 October 2007 27
  • 28. Children and Their Mobile Phones Text communication 73% 69% Send texts Learner Voice Research 33% 22% 22% Send emails 13% Visit forums 2006 2007 Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 28 Services Saturday, 20 October 2007 28
  • 29. What do children do with their phones? Learner Voice Research Audio/visual Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 29 Services Saturday, 20 October 2007 29
  • 30. Children and Their Mobile Phones Ring tones 37% 25% 25% Download ring tones Learner Voice Research 17% Buy ring tones 2006 2007 Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 30 Services Saturday, 20 October 2007 30
  • 31. Children and Their Mobile Phones 45% Music 39% 38% 32% 31% Send music messages 29% Share by bluetooth 25% Download music 21% Learner Voice Research Play out loud in public 2006 2007 Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 31 Services Saturday, 20 October 2007 31
  • 32. Children and Their Mobile Phones 68% Pictures 58% Take pictures 48% 42% Send picture messages 34% 30% Learner Voice Research 22% 20% 19% Download pictures Email phone pictures 13% Buy pictures 2006 2007 Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 32 Services Saturday, 20 October 2007 32
  • 33. Children and Their Mobile Phones Video 55% 43% Take video 35% 26% 27% 26% Learner Voice Research Send video messages 19% 17% 16% Email videos Download video 12% Buy video 2006 2007 Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 33 Services Saturday, 20 October 2007 33
  • 34. Children and Their Mobile Phones Games 43% 39% Play games with friends 30% 24% Download games 22% Learner Voice Research 18% Buy phone games 12% 6% Play games with strangers 2006 2007 Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 34 Services Saturday, 20 October 2007 34
  • 35. What do children spend on phone services? Learner Voice Research Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 35 Services Saturday, 20 October 2007 35
  • 36. Children and Their Mobile Phones What do children spend on phone services? 20% 19% £1 to £5 /mth Learner Voice Research 5% 5% 4% £5-£10 /mth 3% £10+ /mth 2006 2007 Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 36 Services Saturday, 20 October 2007 36
  • 37. How do children see the future of mobile Learner Voice Research phones? Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 37 Services Saturday, 20 October 2007 37
  • 38. Children and Their Mobile Phones What do children want from their mobiles in future? “I think I'd wish the Internet was free on your phones and you could play NintendoDS games on them I would LOVE that!” Learner Voice Research “Be able to have like a Skype.” “go on proper internet that you have on computer. So that you could go on superclubsplus.” Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 38 Services Saturday, 20 October 2007 38
  • 39. Children and Their Mobile Phones What do children want from their mobiles in future? “I wish I could watch television and I wish you had a telescope so you can see the stars and planets.” “I wish you could see the person your talking/ Learner Voice Research texting. That would make it safer.” “I wish you could write your Solo Talk on it because sometimes you have to do a Solo Talk over the weekend, but you are sometimes away. That would make it easy because you could do it in your car. etc.” Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 39 Services Saturday, 20 October 2007 39
  • 40. Children and Their Mobile Phones What do children want from their mobiles in future? “switch the t.v channels on demand and top up your phone by sliding notes in the back of your handset” “take money out of ur credit to spend as real Learner Voice Research money.” “Put it to your ear as is you are talking to someone, then say something you want and it will appear! For example: say chocolate and it will appear right in front of you! :) yum... put more money on” Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 40 Services Saturday, 20 October 2007 40
  • 41. The pilot - optimizing social learning networks for Learner Voice Research mobile Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 41 Services Saturday, 20 October 2007 41
  • 42. Children and Their Mobile Phones Optimizing for mobile devices Started with devices children had + EDA Not just shrinking Mobile-relevant functions Mobile-friendly navigation Display optimization Learner Voice Research Effective data entry Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 42 Services Saturday, 20 October 2007 42
  • 43. Learner Voice Research Children and Their Mobile Phones Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 43 Services Saturday, 20 October 2007 43
  • 44. Learner Voice Research Children and Their Mobile Phones Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 44 Services Saturday, 20 October 2007 44
  • 45. Learner Voice Research Children and Their Mobile Phones Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 45 Services Saturday, 20 October 2007 45
  • 46. Learner Voice Research Children and Their Mobile Phones Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 46 Services Saturday, 20 October 2007 46
  • 47. Learner Voice Research Children and Their Mobile Phones Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 47 Services Saturday, 20 October 2007 47
  • 48. Learner Voice Research Children and Their Mobile Phones Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 48 Services Saturday, 20 October 2007 48
  • 49. One year on... Do children really want a mobile social learning Learner Voice Research network? Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 49 Services Saturday, 20 October 2007 49
  • 50. Children and Their Mobile Phones Did children access the Internet more on their mobiles?  YES! 36% Yes 30% 19% Learner Voice Research Sometimes 12% 12% 10% Quite often 8% 6% Very often 2006 2007 Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 50 Services Saturday, 20 October 2007 50
  • 51. Children and Their Mobile Phones Did the children want to visit SuperClubsPLUS & GoldStarCafe?  YES! Favourite websites for mobile phone access SuperClubsPLUS 42% Learner Voice Research GoldStarCafe 13% Bebo 8% Google 6% Youtube 6% MSN 3% Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 51 Services Saturday, 20 October 2007 51
  • 52. Children and Their Mobile Phones Were teachers and parents happy?  YES! Learner Voice Research - Survey Digital for LTScotland Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 52 Services Saturday, 20 October 2007 52
  • 53. Children and Their Mobile Phones Were teachers and parents happy?  YES! Most teachers felt SuperClubsPLUS had raised attainment, added a new dimension to classroom practice Most teachers felt it helped them to engage more with their pupils and encouraged their pupils to address Learner Voice Research school work Nearly all parents believed that use of the service had improved their child’s interest in learning 84% of parents said that SuperClubsPLUS raised their child’s attainment and encouraged parents to collaborate with their children on school work - Survey Digital for LTScotland Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 53 Services Saturday, 20 October 2007 53
  • 54. What needs to improve? Learner Voice Research Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 54 Services Saturday, 20 October 2007 54
  • 55. Children and Their Mobile Phones What inhibits mobile Internet use? Don’t want to 27% Learner Voice Research Too expensive 24% Parents stop me 12% No browser 12% No wifi on phone 11% Too difficult 6% No wifi at home 2% Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 55 Services Saturday, 20 October 2007 55
  • 56. Children and Their Mobile Phones What inhibits mobile Internet use? Inhibitor Solution Cost Affordable access Safety Safe destinations, validation, mediation Learner Voice Research Browser Wifi access Full function browser Wifi and 3G access We need RAPID! TM Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 56 Services Saturday, 20 October 2007 56
  • 57. Children and Their Mobile Phones We need RAPID! TM Really Affordable Personal Internet Device Cost £99 (a consumable) Touch screen, big enough to use all day Wifi and affordable 3G access Full browser Learner Voice Research Child-safe creative destinations, validation, mediation Simple tools: photo crop, gif animator, text editor Card memory for transfers Online portfolio For indoor use Simple protective wallet Insurance Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 57 Services Saturday, 20 October 2007 57
  • 58. Beyond the pilot Learner Voice Research Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 58 Services Saturday, 20 October 2007 58
  • 59. Children and Their Mobile Phones Beyond the pilot Full mobile service launch of SuperClubsPLUS & GoldStarCafe, BETT January 08 Steljes new generation hardware with browser + affordable 3G airtime + wifi access + safe destinations Learner Voice Research Supported by EM-Media  YES! Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 59 Services Saturday, 20 October 2007 59
  • 60. Children and Their Mobile Phones The final word Emily Sanderson, 10 Homo Sapiens continuus “I do SuperClbsPLUS++!!! on My Tendo DSLite and My PSP and My Mobil cos I Want to Learner Voice Research Txt and Email My Friends do da Forums and Get Active Club and NOT Miss eny Hot Sts and do My Home Pgs evry day weareva I AM!!++”  YES! - Emmmm Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 60 Services Saturday, 20 October 2007 60
  • 61. Handheld Learning 2007 - Moving Forward Beyond Pilots Research Preview Children and Their Mobile Phones October 2007 Learner Voice Research Robert Hart Strategic Director Intuitive Media robert.hart@intuitivemedia.com www.SuperClubsPLUS.com www.GoldStarCafe.net www.intuitivemedia.com Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 61 Services Saturday, 20 October 2007 61

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