Näringslivsdagen 2010. Judith Wolst Social Media
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Ålands Handelskammare. Näringslivsdagen 2010. Judith Wolst Social Media

Ålands Handelskammare. Näringslivsdagen 2010. Judith Wolst Social Media

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Näringslivsdagen 2010. Judith Wolst Social Media Presentation Transcript

  • 1. Social Media
    Åland Chamber of Commerce - Aug 2010
  • 2. Judith Wolst
    • Blogger
    • 3. Consultant: Social Media & Search Engines
    • 4. Social Media user in my daily life
  • Blogger
    Social Media
    E-commerce
    Search Engines
    Online PR
    Online Marketing
  • 5. Consultant
    Social Media, Search Engines & Online PR.
  • 6. E-commerce
    Halens .se/.fi
  • 7. E-commerce
    Sid & Sally
  • 8. How social media is affecting yourcompany's brand.
  • 9. Agenda
    Whythingshavechanged
    What Social Media is
    Cases - HowOthershavedone it
    How Social Media affectscompany´s brand
    Åland business and Social Media
  • 10. 38
  • 11. 1.
    Why Social Media is important.
  • 12.
  • 13.
  • 14. 1. Google2. Facebook3. Yahoo USA4. YouTube5. Windows Live6. Wikipedia7. Blogger8. MSN9. Baidu10. Yahoo Japan
  • 15.
  • 16.
  • 17. This is whattheworlduses to looklike
  • 18. This is the new landscape
  • 19.
  • 20.
  • 21.
  • 22. Rolesreversed
  • 23. “The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their Marketing communications."
    Martin Lindstrom, Brand Guru
  • 24. 2.
    What is Social Media?
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
  • 31. Today: ccc million users
  • 32.
  • 33.
  • 34. 3.
    Case: Howothershavedone it.
  • 35. 2008
  • 36.
  • 37. Engagementthrough”non-traditional” channels.
  • 38. Obama and his team usedsites lika Flickr and YouTube to distribute the ”message of hope”.
  • 39. Heencouraged supporters to createtheirowncontent.
    Ideas, images, videos etc that went viral.
  • 40. Facebook
  • 41. Blogs
  • 42. YouTube
  • 43. Mobile
  • 44. By the numbers
  • 45.
  • 46. Strategy
  • 47. 2010
  • 48. Howabout The White House today?
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54. Mental Break
  • 55. 4.
    Social Media and Search Engines
  • 56. Blocket   
    Youtube   
    Eniro
    Lexikon 
    Lyrics 
    Google
    Facebook  
    Britney Spears 
    Aftonbladet 
    iphone 
  • 57. Blocket   
    Youtube   
    Eniro
    Lexikon 
    Most popular words to search for on Google - in Sweden 2009.
    Lyrics 
    Google
    Facebook  
    Britney Spears 
    Aftonbladet 
    iphone 
  • 58. Blocket   
    Youtube   
    Eniro
    Lexikon 
    People Google on ”Google”…
    Lyrics 
    Google
    Facebook  
    Britney Spears 
    Aftonbladet 
    iphone 
  • 59. Mostpeople Google on Ålands Handelskammare. Veryfewuse the http://www.chamber.ax adress…
  • 60. Corporate Communication
  • 61. Article:
    5% of Swedish listed companies have problems with their brands on Google.
  • 62. Article:
    5% of Swedish listed companies have problems with their brands on Google.
    In Sweden there are about 250 listed companies of which 11 had problems."
  • 63.
  • 64. TD
    Blog
    Blog
  • 65. Phonera
    Blog
    Forum
    Forum
  • 66. Mekono-men
    Blog
  • 67.
  • 68. Nordea
    Blog/forum
  • 69. 2010-08-23 | 68
  • 70. Google likes ”Sociala Media”
  • 71. Google likes ”Sociala Media”
    Good at using so-called “keywords”
    Liks comes naturally
    Google likes content that is constantly updated
  • 72. Google likes ”Sociala Media”
  • 73. Google likes ”Sociala Media”
  • 74. Google likes ”Sociala Media”
    What others say about YOU becomes visible!
  • 75. ????????????????
    ???????????????????
    ????????????????
    ????????????
  • 76.
  • 77. Website
    Wikipedia
    Flickr
    Twitter
    Facebook
  • 78.
  • 79. Wikipedia
    Scribd
    YouTube
    Slideshare
    2010-08-23 | 78
    Linkedin
  • 80.
  • 81. Howabout your company?
  • 82. Now – Somecorporatestatistics!
  • 83. Statistics
    Do you look for information on listed companies through channels other than the company's website?
    Do you use any of the following channels of social media?
  • 84. Wikipedia
  • 85. Google Finance & Yahoo! Finance
  • 86.
  • 87. 5.
    Åland business and Social Media
  • 88. 1.
  • 89.
  • 90.
  • 91.
  • 92.
  • 93. 2.
  • 94.
  • 95.
  • 96.
  • 97.
  • 98.
  • 99.
  • 100.
  • 101.
  • 102.
  • 103.
  • 104. 6.
    So?
  • 105.
  • 106.
  • 107. Thank you!
    Judith Wolst
    Judith.wolst@halvarsson.se