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Media literacy

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  • 1. EVERYBODY READS! Starting fromBefore Christ periodto learnto understandLiteracy
  • 2. Educated people do read in betweenthe linesBUT
  • 3. HOW TO READ MEDIA?Media Literacy(de-code media)
  • 4. Tv Reporters, columnists andjournalists should be EXTRA carefulwhat they WRITEwhat they BROADCASTwhat they SAYand most importantly;HOW to say and deliver the MESSAGE
  • 5. Because there is an audience outtherewho RECEIVES and takes yourmessage SERIOUSLY
  • 6. The right kind of media literacy ensuresthe audience/reader toThink criticallyParticipate actively andcommentGet the right kind ofinformation
  • 7. How can the right kind of MEDIALITERACY be accomplished?
  • 8. A person who literatesMedia
  • 9. Media ChannelsNewspapersMagazinesDigital mediaSocial mediaBlogsTelevision
  • 10. ASK these questions in order tomake news, write commentaries orcover stories:Where ?When ?Who ?What ?How ?
  • 11. A piece of news on a digital newspaper
  • 12. With Social MediaSharing starts !!!Audience is not passiveanymore, they become activeand takes the valid content intoconsideration AND SHARE withothersOR audience themselves becomecontent providers !
  • 13. Let’s now look at the MEDIASpendings last year in Turkey…
  • 14. TOTAL(first half)$ 1330,48 billionNewspapers 1.012,14 TLOutdoor 328,08 TLRadio 129,80 TLCinema 54,15 TLDigital 421,15 TLTV 2.605,84 TL
  • 15. There is a triangular relationship inbetween these three establishments:AgencyClientMedia
  • 16. 1- Audience demographics2- Studying the audience/social differencesAre the most important parts of medialiteracy; because who understands what?is what we should aim to understand.
  • 17. The difference between 2 differentexamples of News spread managementA case from the Newsroom’s death newsVSA very recent case on Mehmet Ali Birand’sdeath news example
  • 18. Video 1:
  • 19. Sharing news on social media makesit easier to reach the audienceAND….The target audience is well shapedon social media, because we canmeasureanalyze the demographics
  • 20. 140journos case
  • 21. People who literate (mean) mediacan as well becomeSelf-Media
  • 22. A new horizon, a concept we shouldall pay attention toas the media sector professionalsCompetition arisesCitizen Journalism
  • 23. The citizen journalists areObjectiveInstantShort message transmittersParticipantBecause