EVERYBODY READS! Starting fromBefore Christ periodto learnto understandLiteracy
Educated people do read in betweenthe linesBUT
HOW TO READ MEDIA?Media Literacy(de-code media)
Tv Reporters, columnists andjournalists should be EXTRA carefulwhat they WRITEwhat they BROADCASTwhat they SAYand most imp...
Because there is an audience outtherewho RECEIVES and takes yourmessage SERIOUSLY
The right kind of media literacy ensuresthe audience/reader toThink criticallyParticipate actively andcommentGet the right...
How can the right kind of MEDIALITERACY be accomplished?
A person who literatesMedia
Media ChannelsNewspapersMagazinesDigital mediaSocial mediaBlogsTelevision
ASK these questions in order tomake news, write commentaries orcover stories:Where ?When ?Who ?What ?How ?
A piece of news on a digital newspaper
With Social MediaSharing starts !!!Audience is not passiveanymore, they become activeand takes the valid content intoconsi...
Let’s now look at the MEDIASpendings last year in Turkey…
TOTAL(first half)$ 1330,48 billionNewspapers 1.012,14 TLOutdoor 328,08 TLRadio 129,80 TLCinema 54,15 TLDigital 421,15 TLTV...
There is a triangular relationship inbetween these three establishments:AgencyClientMedia
1- Audience demographics2- Studying the audience/social differencesAre the most important parts of medialiteracy; because ...
The difference between 2 differentexamples of News spread managementA case from the Newsroom’s death newsVSA very recent c...
Video 1:
Sharing news on social media makesit easier to reach the audienceAND….The target audience is well shapedon social media, b...
People who literate (mean) mediacan as well becomeSelf-Media
A new horizon, a concept we shouldall pay attention toas the media sector professionalsCompetition arisesCitizen Journalism
The citizen journalists areObjectiveInstantShort message transmittersParticipantBecause
Media literacy
Media literacy
Upcoming SlideShare
Loading in...5
×

Media literacy

287

Published on

Published in: News & Politics, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
287
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Media literacy"

  1. 1. EVERYBODY READS! Starting fromBefore Christ periodto learnto understandLiteracy
  2. 2. Educated people do read in betweenthe linesBUT
  3. 3. HOW TO READ MEDIA?Media Literacy(de-code media)
  4. 4. Tv Reporters, columnists andjournalists should be EXTRA carefulwhat they WRITEwhat they BROADCASTwhat they SAYand most importantly;HOW to say and deliver the MESSAGE
  5. 5. Because there is an audience outtherewho RECEIVES and takes yourmessage SERIOUSLY
  6. 6. The right kind of media literacy ensuresthe audience/reader toThink criticallyParticipate actively andcommentGet the right kind ofinformation
  7. 7. How can the right kind of MEDIALITERACY be accomplished?
  8. 8. A person who literatesMedia
  9. 9. Media ChannelsNewspapersMagazinesDigital mediaSocial mediaBlogsTelevision
  10. 10. ASK these questions in order tomake news, write commentaries orcover stories:Where ?When ?Who ?What ?How ?
  11. 11. A piece of news on a digital newspaper
  12. 12. With Social MediaSharing starts !!!Audience is not passiveanymore, they become activeand takes the valid content intoconsideration AND SHARE withothersOR audience themselves becomecontent providers !
  13. 13. Let’s now look at the MEDIASpendings last year in Turkey…
  14. 14. TOTAL(first half)$ 1330,48 billionNewspapers 1.012,14 TLOutdoor 328,08 TLRadio 129,80 TLCinema 54,15 TLDigital 421,15 TLTV 2.605,84 TL
  15. 15. There is a triangular relationship inbetween these three establishments:AgencyClientMedia
  16. 16. 1- Audience demographics2- Studying the audience/social differencesAre the most important parts of medialiteracy; because who understands what?is what we should aim to understand.
  17. 17. The difference between 2 differentexamples of News spread managementA case from the Newsroom’s death newsVSA very recent case on Mehmet Ali Birand’sdeath news example
  18. 18. Video 1:
  19. 19. Sharing news on social media makesit easier to reach the audienceAND….The target audience is well shapedon social media, because we canmeasureanalyze the demographics
  20. 20. 140journos case
  21. 21. People who literate (mean) mediacan as well becomeSelf-Media
  22. 22. A new horizon, a concept we shouldall pay attention toas the media sector professionalsCompetition arisesCitizen Journalism
  23. 23. The citizen journalists areObjectiveInstantShort message transmittersParticipantBecause

×