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D2: Simon Veaney, American Express
 

D2: Simon Veaney, American Express

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Simon Veaney of American Express talks about social storytelling at H+K's Demystifying Digital 2013.

Simon Veaney of American Express talks about social storytelling at H+K's Demystifying Digital 2013.

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    D2: Simon Veaney, American Express D2: Simon Veaney, American Express Presentation Transcript

    • AMERICAN EXPRESS Demystifying Social Storytelling In 5 easy steps
    • INTRODUCTION
    • INTRODUCTION a b c
    • 1. You can buy Likes But you can’t buy Love
    • 1. YOU CAN BUY LIKES BUT YOU CAN’T BUY LOVE
    • 2. Be Bold, Be Brave
    • 2. BE BOLD, BE BRAVE
    • 2. BE BOLD, BE BRAVE Be Brave enough to..... Keep it simple: Kings of Leon Instagram http://instagram.com/p/cPF66-tGdQ/#
    • 2. BE BOLD, BE BRAVE Be Brave enough to..... Keep it fun too: Labor Day Instagram http://instagram.com/p/dwlDWbNGWK/#
    • 3. Have a Strategy Have a Media Plan Have KPIs
    • 3. HAVE A STRATEGY
    • 3. HAVE A STRATEGY
    • 4. Tell Your Customer’s Story Or even better… ….Let them tell it
    • 4. TELL YOUR CUSTOMER’S STORY – OR LET THEM!
    • 4. TELL YOUR CUSTOMER’S STORY – OR LET THEM!
    • 5. Know who you are. Put the Brand at the heart.
    • 5. KNOW WHO YOU ARE
    • 5. KNOW WHO YOU ARE ..and what you do best.
    • And Finally….
    • TIME WAITS…..