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AMERICAN EXPRESS
Demystifying Social Storytelling
In 5 easy steps
INTRODUCTION
INTRODUCTION
a b c
1.
You can buy Likes
But you can’t buy Love
1. YOU CAN BUY LIKES BUT YOU CAN’T BUY LOVE
2.
Be Bold, Be Brave
2. BE BOLD, BE BRAVE
2. BE BOLD, BE BRAVE
Be Brave enough to.....
Keep it simple:
Kings of Leon Instagram
http://instagram.com/p/cPF66-tGdQ/#
2. BE BOLD, BE BRAVE
Be Brave enough to.....
Keep it fun too:
Labor Day Instagram
http://instagram.com/p/dwlDWbNGWK/#
3.
Have a Strategy
Have a Media Plan
Have KPIs
3. HAVE A STRATEGY
3. HAVE A STRATEGY
4.
Tell Your Customer’s Story
Or even better…
….Let them tell it
4. TELL YOUR CUSTOMER’S STORY – OR LET THEM!
4. TELL YOUR CUSTOMER’S STORY – OR LET THEM!
5.
Know who you are.
Put the Brand at the heart.
5. KNOW WHO YOU ARE
5. KNOW WHO YOU ARE
..and what you do best.
And Finally….
TIME WAITS…..
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D2: Simon Veaney, American Express

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Simon Veaney of American Express talks about social storytelling at H+K's Demystifying Digital 2013.

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Transcript of "D2: Simon Veaney, American Express"

  1. 1. AMERICAN EXPRESS Demystifying Social Storytelling In 5 easy steps
  2. 2. INTRODUCTION
  3. 3. INTRODUCTION a b c
  4. 4. 1. You can buy Likes But you can’t buy Love
  5. 5. 1. YOU CAN BUY LIKES BUT YOU CAN’T BUY LOVE
  6. 6. 2. Be Bold, Be Brave
  7. 7. 2. BE BOLD, BE BRAVE
  8. 8. 2. BE BOLD, BE BRAVE Be Brave enough to..... Keep it simple: Kings of Leon Instagram http://instagram.com/p/cPF66-tGdQ/#
  9. 9. 2. BE BOLD, BE BRAVE Be Brave enough to..... Keep it fun too: Labor Day Instagram http://instagram.com/p/dwlDWbNGWK/#
  10. 10. 3. Have a Strategy Have a Media Plan Have KPIs
  11. 11. 3. HAVE A STRATEGY
  12. 12. 3. HAVE A STRATEGY
  13. 13. 4. Tell Your Customer’s Story Or even better… ….Let them tell it
  14. 14. 4. TELL YOUR CUSTOMER’S STORY – OR LET THEM!
  15. 15. 4. TELL YOUR CUSTOMER’S STORY – OR LET THEM!
  16. 16. 5. Know who you are. Put the Brand at the heart.
  17. 17. 5. KNOW WHO YOU ARE
  18. 18. 5. KNOW WHO YOU ARE ..and what you do best.
  19. 19. And Finally….
  20. 20. TIME WAITS…..
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