D2: Simon Veaney, American Express

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Simon Veaney of American Express talks about social storytelling at H+K's Demystifying Digital 2013.

Simon Veaney of American Express talks about social storytelling at H+K's Demystifying Digital 2013.

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Transcript

  • 1. AMERICAN EXPRESS Demystifying Social Storytelling In 5 easy steps
  • 2. INTRODUCTION
  • 3. INTRODUCTION a b c
  • 4. 1. You can buy Likes But you can’t buy Love
  • 5. 1. YOU CAN BUY LIKES BUT YOU CAN’T BUY LOVE
  • 6. 2. Be Bold, Be Brave
  • 7. 2. BE BOLD, BE BRAVE
  • 8. 2. BE BOLD, BE BRAVE Be Brave enough to..... Keep it simple: Kings of Leon Instagram http://instagram.com/p/cPF66-tGdQ/#
  • 9. 2. BE BOLD, BE BRAVE Be Brave enough to..... Keep it fun too: Labor Day Instagram http://instagram.com/p/dwlDWbNGWK/#
  • 10. 3. Have a Strategy Have a Media Plan Have KPIs
  • 11. 3. HAVE A STRATEGY
  • 12. 3. HAVE A STRATEGY
  • 13. 4. Tell Your Customer’s Story Or even better… ….Let them tell it
  • 14. 4. TELL YOUR CUSTOMER’S STORY – OR LET THEM!
  • 15. 4. TELL YOUR CUSTOMER’S STORY – OR LET THEM!
  • 16. 5. Know who you are. Put the Brand at the heart.
  • 17. 5. KNOW WHO YOU ARE
  • 18. 5. KNOW WHO YOU ARE ..and what you do best.
  • 19. And Finally….
  • 20. TIME WAITS…..